 |
 |
 |
| THE ORIGINAL? Cinch Window-Cleaner – 1998 “What window?” Source : Lurzer’s Archive Ag : Saatchi NYC (USA) |
LESS ORIGINAL ICU Cleaning Spray – 2005 (in-store optical illusion) Source : Adeevee Agency : TBWA (South Africa) |
LESS ORIGINAL Windex Glass Cleaner – 2022 “We’re sorry” Source : Adsoftheworld Agency : KMB Ankara (Turkey) |
Leo Burnett’s Matt McNulty and Ben Pfutzenreuter join OKRP on the BK account, which the agency won in April.
Vivian Odior has led one of the WhatsApp’s largest advertising pushes to date in the U.S. after the brand already went global.
Erica Hughes, senior director of multicultural marketing, has increased Ally’s minority-owned media spend by 400% since joining in 2020.
Brittany Mehciz, VP of social media, leads holistic social campaigns as a consultant, collaborator and noisemaker at Hulu.
Guillaume Huin, social media director, guides McDonald’s success on social media, where the massive brand speaks like one of its biggest fans.
Georgie Jeffreys, head of marketing at Uber Eats, US & Canada, has helped build the company’s marketing department.
The funeral for Queen Elizabeth II honored a seven-decade public life. It also felt like a capstone to the mass TV era that defined her reign.
Tiana James, manager of PR and partnerships at Victoria’s Secret Pink, is behind new partnerships with Darren Barnet and Remi Bader.
Willie Jackson’s passions include driving business growth and mentoring others in data and analytics.
Lauren Gallo, senior director, brand marketing creative at Nike, keeps community central to her work.
The marketing executive helped Salesforce advertise to consumers this year, not just business-to-business.
WhatsApp promotes “Naija Odyssey,” its short original film about NBA star Giannis Antetokounmpo that will drop on social media and Amazon Prime Video on Sept. 21.
The game marks Samsung’s latest step into the metaverse.
SlimFast’s new ad campaign is the brand’s first work from SRG.
As the war in Ukraine has put pressure on the global markets for food, Russia has spread conspiracy theories that blame the West.
Google’s GA4 will improve marketers’ ability to analyze customer data, according to DAC’s “The Marketer’s Guide to Web Analytics in a Privacy-First World.”
Bob Pittman, iHeartMedia’s CEO, joins Remotely on the heels of new Roblox and Fortnite activations.
Triple Whale’s State of DTC Advertising annual report reveals brands generating annual revenue of $1 million to $5 million are buoying TikTok.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
