Ad Age A-List & Creativity Awards—what to know before you enter

The awards feature new categories; entries close Dec. 6.

How ad agencies are using AI image generators—and how they could be used in the future

Ad Age asked more than 20 ad experts how DALL-E, Midjourney and Stable Diffusion are changing the creative process.

Sasquatch, Martians, a unicorn and the Tooth Fairy: A clever new EV campaign taps comedy director Eric André and mythical characters to bust EV myths

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The new educational ad campaign, powered by Veloz, will build consumer interest in EVs and is perfectly positioned to capitalize on increased market m

Stagwell creates unit to advise executives on social and political issues

The holding company’s new Risk and Reputation unit includes Democratic and Republican communications firms SKDK and Targeted Victory.

Hooligan Editor Peter Mostert Breaks Ground with The Farm Kitchen Launch Campaign

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Food

TikTok Bans Political Fund-Raising Ahead of Midterms

As the platform draws more political content, it is putting up barriers to prevent politicians from spending or making money by promoting themselves.

TikTok bans political accounts from fundraising, making money

The new policies will also bar requests for donations, e-commerce capabilities and accepting gifts from users.

Allan M. Siegal, Influential Watchdog Inside The Times, Dies at 82

As a top editor who was both feared and revered at the newspaper for decades, he left a deep imprint as its arbiter of language, taste, tone and ethics.

Warner Music Finds a New Chief at a Former Frenemy: YouTube

Robert Kyncl, the chief business officer of the video giant, will become chief executive of the conglomerate that includes Atlantic, Warner Records and Nonesuch.

NyQuil chicken TikTok challenge pulls Procter & Gamble back into social media chaos

FDA warning rekindles unsought coverage of the company, recalling the Tide Pods Challenge.

 

Watch the newest commercials from Canon, Vivid Seats, Milk-Bone and more

A seemingly mild-mannered librarian helps promote Vivid Seats’ rewards program.

Axel Springer Accused of Failing to Stop Sexual Harassment

In a lawsuit filed in California, a former employee said the media company did not appropriately handle her complaints about a top editor.

Carl’s Jr. and Hardee’s get design makeover—fresh off MyPillow PR bump

After netting headlines for tweeting about FBI seizure of Mike Lindell’s cellphone in a drive-thru, the brands announce new logos, uniforms and ads.

Spotify's CMO songs return with Mastercard and Wendy's marketers among those recognized

The second round of FCB’s award-winning b-to-b campaign for Spotify honors Raja Rajamannar, Carl Loredo and others.

How to build your sonic brand with podcast advertising

Marketers have used audio advertising for decades, but as new audio channels, sonic branding is becoming just as important as visual.

Watch WhatsApp’s first-ever short film starring Giannis Antetokounmpo

The Greek-born NBA player describes forging connections to his Nigerian heritage, partially through the Meta-owned messaging platform.

3 hard-earned lessons about marketing in a recession

The best way to prepare for the future is to study history.

Crane V.S Forklift- What To Choose For Container Lifting?

Manufacturers of shipping containers make them in such a way that they can be lifted by crane and forklift. But several other factors impact the decision. This article will discuss whether a crane or forklift is a better choice for transporting, setting up, and arranging a container.

Working With Crane And Forklift

Shipping containers come with corner castings on each of the eight sides of the container. These castings offer an opening for a twist lock that helps to secure the stacking. They also come with connection points that help a crane lift the container. Some of them are specifically designed for cranes so that they can easily be loaded, stacked, and unloaded on and off the cargo ships. Some containers also have terminals for dockside container cranes, which help arrange the containers at ports.

Similarly, the containers also have pockets for forklifts, which is also an efficient container lifting equipment. These pockets are generally located at the bottom of the containers and are used by industrial forklifts to move the containers easily. They also help to load the containers on trucks for inland travelling.

Choosing A Crane

These days, companies are focused on repurposing containers into multi-unit structures that can be easily done with the help of cranes. Placing containers with a crane can be done fast and easily. It saves time and effort, which is indeed beneficial for a company. Also, this container lifting equipment proves to be helpful in various difficult locations. However, it is to be noted that cranes are more expensive to buy or rent than forklifts. Also, keeping cranes on site might not be practical for all companies.

Choosing A Forklift

Companies that need to move containers frequently through their yard should go for forklifts. Apart from these, they also help load and unload containers to and from the trucks. Single-unit container projects prefer forklifts but cannot handle very large or heavy objects. This means a standard warehouse forklift cannot handle a shipping container. It can be very dangerous and might damage both the structure and the forklift. Also, if some modifications are done in the container, like insulation on the floor, that might make the forklift pockets inaccessible. Thus, lifting containers from the bottom might be practical for some containers but not for all.

Thus, the selection of the right equipment would depend on the size, shape, weight, and structure of the container. A crane should be used for containers that are heavy and large. On the other hand, forklifts are preferred for working with containers inside warehouses or loading and unloading trucks. Also, they are a more affordable lifting solution than cranes. Thus, the right choice would depend on your needs and situation. Know about the equipment and choose wisely.

The post Crane V.S Forklift- What To Choose For Container Lifting? appeared first on 10AD Blog.

Marketing to Hispanic consumers—why culturally relevant ads and content are important

Five things to know about an expanding and diverse population.

How brands should navigate the creator economy

Brands, social media representatives and influencer marketing experts share their insights into the creator economy.