(TrendHunter.com) New Zealand-based company ‘Build Tiny’ has unveiled an exceptionally elegant tiny home that uses clever design to allow for streamlined movement of occupants between its various spaces,…
His early careers as an art historian and Wall Street financier informed his financial thrillers, which often savaged the rich and powerful.
Books on race and antiracism have sold well over the past year. Now titles like “I Can’t Breathe: How a Racial Hoax Is Killing America” and “Race Crazy” are coming.
As fall approaches, so too does the season of pumpkin spice–a flavor and scent that has become something of a religious obsession for many white women across the United States since Starbucks launched its iconic PSL in 2003. Pair it with an oversized flannel, Carhartt beanie and a photo shoot in a leaf pile and…
Marissa Meizz became a TikTok meme after her friends excluded her from a birthday party. She decided to do something about it.
FCB Inferno has decided it’s about time someone explained what all the weird and wonderful language thrown around in the advertising industry actually means. Introducing,AdLingo, a fun online dictionary to help explain ad industry jargon to young people entering the industry.
We often take for granted our knowledge of words, phrases, abbreviations, and acronyms that we accumulate over our time working in advertising. But for people new to the industry, especially placement teams and juniors, this assortment of never-before-seen language can be a huge barrier to entry.
This was the case for Junior Creatives Amy Bland & Sacha Burke when they started their first job at FCB Inferno in January 2020. The pair began writing out a list of all the strange language they came across in briefs, team discussions, and client meetings and begun finding simple ways to remember them.
Sacha Burke, Junior creative at FCB Inferno said: “We soon realised this must be a very common problem for people just starting out in advertising and decided that we’d like to share our learnings with everyone else in our position.”
Amy Bland, Junior creative at FCB Inferno said: “We mentioned the idea to a few colleagues, and it soon emerged that people across all departments, even people who had been in the industry for years, still came across words they didn’t quite understand the meaning of.”
The FCB Inferno project team, led by Amy and Sacha, began to write and design an AdLingo dictionary, containing over 100 words and acronyms specific to the industry. The book aims to be more than your standard dictionary. Each word has a short definition and a quirky illustration to accompany it, created by designer Dante Attuoni, in order to make the definition come to life for the young creatives likely to use it.
The project is still in its early stages, with only a few designs released on the FCB Inferno Instagram account, but the team aim to produce a website as well as a physical book to make it as accessible as possible.
Books on race and antiracism have sold well over the past year. Now titles like “I Can’t Breathe: How a Racial Hoax Is Killing America” and “Race Crazy” are coming.
To launch Arsenal’s 2021/22 third jersey, Iris created ‘Where we belong’, a 3.5 minute mockumentary. Instead of focusing on well-known players, the film spotlights a 60-year-old character to launch the latest shirt – Arsenal super fan, Len. The mockumentary turns Len into a true club legend, with players past and present telling stories about him and how his belief has influenced some of the club’s most historic moments. Directed by a diehard life-time Arsenal fan, the film is littered with insights and easter eggs that only ‘true fans’, like Len, will pick up on. The campaign taps into the fact that, for fans, there is nothing more powerful than belief. Faithful Arsenal fans have always had an elite mentality and believed that no matter what happens on the pitch, they are one of the best clubs in the world and they will get back to where they belong – Len is the embodiment of that belief.
To help keep Muslims praying in mosques safe from the spread of coronavirus, designers in Pakistan and the UAE have introduced an innovative modification in the ubiquitous personal prayer mat to encourage social distancing.
Traditional prayer mats – or the jaanemaz – are about 70cm wide, and used in mosques where Muslims pray next to each other with their shoulders practically touching. To build social distancing, this newly designed prayer mat is a 180cm wide with a message imprinted amongst its motif that reminds worshippers to maintain a safe distance.
The newly designed mat, printed on sustainable and cost-efficient non-tearable paper, has now been used across Pakistan, in some of its largest mosques.
Brief : Invite Quebecers to return in movie theatres to attend a film festival called Les rendez-vous Quebec Cinema after a lockdown of several months.
Insight & Idea : The pandemic had the effect of closing theaters for months, depriving Quebecers of the movies they love and thus making new shoots impossible. To show how much it was time for things to go back to normal, the campaign features Quebec actors and actresses bored by their pandemic hobbies.
Execution : The Havas Montreal campaign included a long format that was broadcasted in theaters and a shorter format was on TV and on the web. The printed component was mainly deployed in urban displays and web banners.
When you want a cold one, just remember that the beer is always at hand at Couche-Tard / Circle K.
Watch as racing driver Greg Murphy and artist Otis Frizzell team up with Jaguar New Zealand to pull off a driving challenge and artistic experiment all rolled into one.
The COVID-19 pandemic hugely affected the cultural life in Bulgaria. When open galleries, cinemas, and theatres can accept only a limited number of visitors. Because of the social distancing, quite a lot of seats remain empty. Master of Art Film Festival is a unique cultural event and the only in Eastern Europe international film festival for Documentaries on Art. On its 6th edition campaign posters, we placed artworks by famous artists, such as Leonardo da Vinci, Velázquez, Botticelli, Modigliani on the empty seats. With that, we showed that despite all dramatic events art could always be near us. In turbulent times art gives another perspective spreading optimism and a sense of belonging. May the art be with you!
In Quebec, we celebrate Saint-Jean Baptiste (Quebec’s National Day) on June 24th with our traditional fireworks and in the following week, we tend to take it more easy on July 1st (Canada Day).
To celebrate the launch of Corona Hard Seltzer Limonada, the brand brought its signature Mexican flavor to the Las Vegas Strip where people were asked to order a Corona Hard Seltzer Limonada – en español. Using an interactive, voice-activated vending machine, the brand tested consumers’ Spanish skills by asking them to say- “Dame una Corona Hard Seltzer Limonada, por favor.” Those who got it right received a free sample of the new product, and those who missed the mark were given a free one-month subscription of Duolingo Plus to practice their Spanish for the next time they want to order a Limonada.
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