Flamin’ Hot Mountain Dew Was Pretty Much Inevitable

Last year, Mountain Dew came out with a cookbook and a signature cocktail in partnership with restaurant chain Red Lobster. In your heart, you knew more food collaborations were coming. Today, the PepsiCo beverage brand is unleashing Flamin’ Hot Mountain Dew, a product that’s somehow borrowing ingredients (inspiration?) from sibling brand Cheetos. “This is one…

7 Ways to Use Google Trends for Content Marketing

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Digital businesses want to know what information people are searching for online. Better insights about popular keywords, terms and web user demographics can help businesses improve their marketing strategy.

Information about trends of search patterns help businesses to design content that helps users more effectively. It also gives them an opportunity to show how their products and services help people.

Let’s take a closer look at how Google Trends can be used to create better content that gets noticed and brings traffic to your website.

What Is Google Trends?

Google Trends is a free, online tool from Google that can be used to find out the kind of information that people are searching for online. This tool presents the data in a visualized format for trending topics, search terms, and current news.

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You can use it to further refine your search based on the region and time of search. The tool provides real-time data for current trends from the past seven days, all the way up to 2004 if you want.

It also shows keywords and terms that may be relevant to your search criteria.

Ways to Use Google Trends

Google Trends can be used in many ways to find out information about your industry, competitors, business, products and services. Here are some tips for using Google Trends that can take your SEO marketing to the next level.

Get New Content Ideas

The most obvious benefit of Google Trends is that it helps you focus on creating the right content for your website and digital assets.

The tool will show you the keywords that people are actively searching for in your area. This information can be shared with your content writer to produce relevant content, with trending keywords, and raise your search engine ranking.

Identify Seasonal Trends and Match Your Content Accordingly

Every industry from food businesses and retail to tourism, real estate and healthcare is affected by seasonal sales patterns. Online consumers tend to search for certain products and services more during certain times of the year.

Google Trends can be used to gain keen insight about these seasonal fluctuations in your sector. You can use that knowledge to create more effective sales strategies for the whole year.

Measure the Geographic Demand

Research shows that almost 80% of Google users search for local information. They try to find everything from the local weather to the nearest dining place online.

Many consumers search for local schools, hospitals, banks, insurance companies and clothing or fashion retailers that are close to home and open for business.

You can use this data to find out the local demand for your products and services. The data can be used to run targeted campaigns that raise your website’s ranking for local searches.

Get Product Innovation Ideas

Google Trends can give you a good idea about the kind of product innovation that your customers want. Many product designers have started using it to identify the key features and specifications that they should include in their next upgrade.

For example, you can find out about the kind of product colors, design, style and materials that people are searching for online.

There is a section in the trend report that shows the ‘Related Searches’ to your keyword. The ones that are marked with Breakout show a growing ratio of searches from previous periods.

Use Trends for Topic Clustering

Topic clusters are used to create groups of related content that cover a much broader subject area. Google uses these clusters to build contextual support for all the web pages of a website into a group.

Experts say that topic clustering is a very effective way to create content that is focused on SEO. Google Trends can be used to identify the specific topics that people are searching for, and then create a cluster of content for it to help raise your website ranking.

Research Your Competitors

There is stiff competition in the world of SEO and organic ranking. Chances are that you are not the only business that is actively trying to improve your score. Your competitors may be using multiple strategies to get people talking about their brand, products and services.

You can use Google Trends to identify how your competitors are doing in terms of local area searches. You can also compare results for your brand with your competitors to get a better idea of where you stand.

Capitalize on the News and Current Affairs

Google trends can give you a good idea about what news and current affairs get the most public attention. You can use this for your brand promotion by creating content that revolves around popular current affairs.

For example, you may have noticed how advertisers adjust their TV commercials and make them all about football during the NFL season. They start using football players in ads and change the theme of their TVCs to all things related to football. We see something similar happen during the Olympic Games and FIFA World Cup.

What marketers do is that they take news topics that interest people, such as sports, and then create sports themed ads to attract viewers.

You can do the same by creating new content that is based on current and popular events.

Conclusion

Google Trends was not created for SEO or marketing purposes. The data collection system was originally designed to keep track of news items and help journalists see how different news stories develop over time.

However, the trend recording tool offers a lot of utility for online businesses that are looking to optimize their digital footprint. It can be an incredibly useful tool for businesses and content writing services to identify what people are searching for online.

Google Trends can help you identify the timeline for search phrases, location of geographical trends and related search terms to improve your overall content marketing strategy.

As a Sr. Editor, This guest article was written by Steven Dean, senior editor at Content Development Pros, experts at creating SEO-optimized content for small, midsize and large businesses. They offer blog writing services, content writing service and perform analyses of your marketing plan, your industry-specific needs, the platforms you want to rank on, as well as what your vision is for your organization before they create tailored SEO plans and content.

Fracture / Channel 4 / Balmain: Channel 4 x Balmain Paris

Channel 4 has partnered with Balmain, the historic Parisian luxury fashion house, and that house’s Creative Director Olivier Rousteing, to create brand new short-form drama series, Fracture, starring US singer songwriter Jesse Jo Stark, Charles Melton (Riverdale), Tommy Dorfman (13 Reasons Why) and Ajani Russell (Skate Kitchen). Fracture launches on the 2nd September. It represents Channel 4’s first ever branded entertainment drama series and the first time a fashion house has partnered with a broadcaster in this way – with the cast’s wardrobe featuring Balmain’s Fall 2021 designs throughout each of the 5 x 8 minute episodes.

Video of FRACTURE – Coming 2nd September

Likewize: Nice to meet you. Likewize.

Creative studio Ourselves has created a global campaign to announce the rebrand of mobile repair and recycling service Brightstar under its new name Likewize.

The relaunch is designed to increase awareness of the service and its crucial role in mobile connectivity. Likewize provides device insurance as well as repair and recycling of mobile phones for the likes of Apple and Samsung. Few users were aware of the Brightstar brand name and the important role the service plays. The rebrand aims to make the Likewize name well-known and build an emotional connection with mobile users.

Hawaiian Airlines: The Keepers of Vacation

Video of Keepers of Vacation | Bored Room

Video of Keepers of Vacation | Work from Home

Condé Nast / Porsche: The Art of Drive

‘The Art of Drive’ has launched as an innovative global content collaboration designed to educate and inspire the next generation of creators with boundary-pushing ideas and storytelling. The first-of-its-kind partnership between Porsche, Condé Nast, and DRUM, the initiative brings together Vogue, Vogue Business, and WIRED, and their collective audience of more than 150 million in Germany, the U.K., and the U.S.

Diamonds Factory: Insta-Queens

Diamonds Factory Digital Ad - Insta-Queens
Diamonds Factory Digital Ad - Insta-Queens
Diamonds Factory Digital Ad - Insta-Queens
Diamonds Factory Digital Ad - Insta-Queens
Diamonds Factory Digital Ad - Insta-Queens
Diamonds Factory Digital Ad - Insta-Queens
Diamonds Factory Digital Ad - Insta-Queens

Ever wondered what Queen Elizabeth I or Marie Antoinette’s Instagram might look like if they were alive today? Or exactly how much their ‘Gram-worthy jewels would cost today?
Well, wonder no more. Diamond jewellery specialists, Diamonds Factory, have re-imagined the portraits of some of history’s most controversial and fascinating personas and summarised their fantastic life stories in just a few short paragraphs. These magical recreations show Marie Antoinette, Queen Elizabeth I, Cleopatra, Boudica, Wu Zeitan, Catherine the Great and Mary Queen of Scots in a new light – with accurate recreations of their beloved jewels!

Cleopatra (69 – 30 BC)
Cleopatra assumed control of Egypt in 51 BC and was the last reigning pharaoh of Egypt. Although she was renowned for her fabled beauty, sources contradict that her intelligence and social skills were what made her so mesmerising. Many writers and researchers outside of Europe remembered her primarily as a scholar.
Cleopatra controlled the way she was portrayed – often changing her presentation according to political needs. Sometimes, she would choose to be shown as a Goddess, while on Egyptian coins she chose to be shown with her father’s strong jawline to remind people of her inherited power. Smart and calculated, Cleopatra was also recognised as a fashion icon during her time. She was well-known for her eccentric makeup style and luxurious jewellery. In fact, she was so fond of her jewels that it’s rumoured she even bathed in them.
James Harris, Diamond Jewellery Consultant at Diamonds Factory estimates that in today’s currency, Cleopatra’s jewelled collar would be worth approximately £1.3 million. Collars of this size and quality in this period were crafted from individual elements of faience, metal, or semi-precious stone.
Cleopatra’s solid gold serpentine cuff (worth approximately £120,000 today) and ring (£18,000) were fashion statements at the time which have had a lasting impact on jewellery fashion today.
After ruling for 20 years, Cleopatra decided to take her own life (in a pact with her lover, Mark Anthony) in order to avoid being humiliated by being paraded as a prisoner of the Romans. While there’s no concrete evidence, the most popular theory is that she allowed an Egyptian cobra to bite her. Her death ended the Egyptian empire.

Marie Antoinette (1755 – 1793)
Marie Antoniette is known for flaunting her lavish lifestyle in front of France’s starving peasants and for betraying the French monarchy to protect her Austrian family. Her life was rife with scandal and intrigue. Nowadays, her name is associated with the decline in the moral authority of the French monarchy and she is often used as a symbol of wealth and greed.
Born a princess in Vienna, Austria, in 1755, Antoinette was married off to French King Louis XVI at just 14 years old. Louis was seen as a weak political figure, but, during her time as queen, Antoinette attempted to restore her husband’s political authority in the ways she could. As a teenager, she was hugely popular and well-loved by the public with her presence summoning masses of crowds. But, her later out of touch behaviours quickly diminished her good reputation.
While her people suffered tremendously from famine, Antoinette commissioned her own fairytale garden (Petit Hameau) and wore gowns and jewels that were worth millions – much the envy of everyone. She was also involved in the scandal which sparked the French Revolution, known as ‘The Affair of the Diamond Necklace’. Louis XV commissioned a necklace for his wife worth two million livres (see the necklace held in Antoinette’s left hand) (around £15-19 million today) which was stolen in 1785. Those involved used the name of Marie Antoinette to facilitate the scandal, though the Queen actually had no involvement. Despite this, Antoinette suffered gossip and ridicule as a result of the scandal which contributed to her terrible reputation.
Harris estimates the worth of the pearl necklace around Antoinette’s neck would be worth £30,000.
Queen Elizabeth I (1533 – 1603)
Queen Elizabeth I, famously known as the ‘Virgin Queen’, was the last Tudor monarch. In 1566 she defied parliament’s attempts to force her to marry, declaring that she was married to her country. As the daughter of Henry VIII and Anne Boelyn, Elizabeth had a very lonely and troubled childhood. It’s even alleged that her distant father’s frequent beheading of his wives prompted her solemn promise to never marry.
Elizabeth was highly intelligent and fluent in English, French, Latin and Italian. She was also educated in arts, music and calligraphy. She was also an inspiring speaker and roused her men in a pre-battle speech to defeat the Spanish Armada (one of the greatest army powers at the time) in 1588.
However, despite her well-educated position and her family entitlement, English Roman Catholics rebelled against her reign and instead supported her Catholic cousin Mary, Queen of Scotland, in the hopes of making England Catholic once more. To defend her position, Elizabeth placed Mary under an 18-year house arrest before sentencing her to death as she feared Mary would be a threat to her crown.
Elizabeth’s crown would have likely been made of gold with diamonds, rubies, emeralds, sapphires, enamel and pears -and be worth around £1 million based on James’ estimations. The ring worn by Queen Elizabeth in the portrait almost definitely actually belonged to the queen (based upon where it was found).
The gold ring is adorned with white diamonds, mother-of-pearl and table-cut rubies. The letters ‘E’ and ‘R’ found on the bezel stand for Elizabeth and Regina (meaning queen), while the back of the bezel is decorated with an enamel phoenix. This would cost around £150,000 to purchase today.
Catherine the Great (1729 – 1796)
Catherine the Great considered herself to be one of the most enlightened rulers in Europe during her reign. And, even today, many historians agree. Although she wasn’t actually Russian, she was the longest-ruling female leader Russia ever had. Catherine was born to an impoverished Prussian prince in 1729, her name at birth was actually Sophie von Anhalt-Zerbst. Known for being well-educated, well-mannered and eager to please, she had a bright future ahead of her.
She was chosen to marry Karl Peter Ulrich, Duke of Holstein-Gottorp, grandson of Peter the Great and heir to the throne of Russia at age 14. They got married in August 1745 and Sophie adopted the name Catherine and Karl changed his to Peter to follow tradition. Catherine and Peter had an unstable marriage and 8 years passed before she bore an heir to the throne. Although, it’s rumoured that her eldest son was illegitimate along with her other children too.
Catherine’s coronation saw the commission of the imperial crown of Russia, though the crown she is wearing in the portrait resembles the lesser imperial crown. The imperial crown consists of 4,936 diamonds (32,800 carats), 74 pearls and 1 red spinel and is worth £150 million. The Lesser Imperial Crown was very similar in style and workmanship to the Great Imperial Crown, only smaller and entirely set with diamonds, made for Empress Maria Feodorovna, the consort of Paul I, that was used for the coronation of the Tsarina.
Eventually, Catherine overthrew her extremely unpopular husband’s rule in a coup. In 1762, Catherine quickly gathered the support of the country’s most powerful military forces and arranged for his arrest where he died in captivity. Catherine faced down more than a dozen uprisings during her reign and led the way in embracing the latest medical practices. She was even an early endorser of inoculations, receiving a dose of smallpox inoculation despite the controversy surrounding it. While she vastly expanded Russia’s territory, like her predecessors, she did little to prevent or stop her people from suffering from extreme poverty.
Catherine was fond of diamonds. The Bow necklace around her neck consists of a silver band of 27 cushion cut diamonds and a ribbon-shaped diamond-encrusted clasp. It is believed to have been specifically commissioned by Catherine between 1760 and 1780. Harris estimates it to be worth approximately £3.2 million. The emerald necklace in Catherine’s hand was also part of her treasured collection of jewels and is worth around £4 million today.
Wu Zetian (624 – 705)
Wu Zetian was born into a wealthy family and was unusually well-educated for a woman of her era as she was encouraged to read and learn about governmental affairs, writing, literature and music.
At just 14 years old she was taken in to be an imperial concubine to Emperor Taizong between the years 598 and 649. Concubinage is an interpersonal and sexual relationship between a man and a woman where the couple either doesn’t want to or can’t enter into a full marriage. However, as she began life at court, her beauty and intelligence inspired the emperor to make her his secretary.
Wu began having an affair with the emperor’s son, Emperor Gaozong, and was summoned to be his zhaoyi (the highest-ranking concubine) after he married his wife. She fell pregnant but sadly lost her daughter shortly after birth. Some historians believe Wu may have actually killed her own baby to frame Empress Wang (Gaozong’s wife) as an act of jealously as she later accused Wang of the murder.
Later, after forcing her son to yield his throne, Empress Regnant Wu proclaimed herself ruler of the “Zhou dynasty”. Wu was a very popular and loved monarch, despite the fact that she organised a series of murders, including some within her own family. But, she made many popular public reforms, some of which were directly suggested by her people, and led through a positive economic period that saw the Chinese living standards drastically improve.
Wu Zeitan wears the Chinese Phoenix Crown (worth approximately £30 million). This type of crown was the traditional ceremonial headdress of female nobility in the Ming dynasty era and was decorated with figurines of phoenixes, dragons, clouds and flowers. The decadent headdress was made of gold, azure kingfisher feathers, pearls and other precious stones and weighed 2-3 kg.
Boudica (AD 30 – 60)
Boudica was a British queen who led a revolt against Roman rule in 60 CE. Her husband, Prasutagus, was the king of the Iceni which is now known as Norfolk. When he died, the Romans annexed his kingdom and humiliated his family.
Because of this, Boudica raised a huge rebellion throughout East Anglia. She and her daughters, who have remained unnamed, became figureheads for the aggressive rebellion. Boudica’s popularity and influence riled a massive, devoted army. But, despite her army vastly outnumbering the Romans they lost the battle.
It is thought by some historians that she committed suicide shortly after losing the war. However, some also think that she died from either shock, illness or battle wounds. Even today she is still considered a national heroine of England.
A celtic torc similar to the one adorned by Boudica sold by Christie’s auction house for £22,500 in 2012.
Mary, Queen of Scots (1542 – 1587)
As the only surviving legitimate child of King James V of Scotland, Mary became queen when she was just 6 days old after her father died of no discernible cause and reigned until her forced abdication in 1567. It is thought that she changed the spelling of her family name from Stewart to Stuart to make it easier for the French to pronounce before her marriage to Francis Dauphin in 1558.
Well-educated, Mary was fluent in Latin, French and the Scots dialect of the Lowlands as well as being proficient in Italian, Spanish and Greek. She was also known to be very beautiful and maintained her smooth complexion by washing her face with white wine which was a very fashionable, and expensive, beauty routine at the time. One of her favourite pastimes was golf and it is believed that she coined the term ‘caddie’ as the military cadets would carry the clubs for royal players. However, there are records of her being considered cold-blooded for playing her favourite game just days after her husband’s death.
As a threat to the English throne, with many English Catholics supporting her, Mary was placed under an 18-year house arrest in England by her cousin, Queen Elizabeth. Eventually, Mary was sentenced to death for conspiring to kill Elizabeth. Her execution was famously botched as it took the executioner a few times to successfully behead her. To add to the traumatic beheading, Mary’s pet terrier had been hidden under her gown and ran around wailing after her head fell to the floor before laying in the pool of her blood.
The crucifix in Mary’s hand was likely to have belonged to the queen as it was found in her bedroom. The religious cross was made from Silver, Ebony and Niello and is thought to be worth around £10,000 according to Harris. Mary’s pearl necklace and tiara are thought to be worth a cumulative £6 million. During the reign of Queen Elizabeth (1558 – 1603), pearls were prized more than any other jewels as we were yet to be able to manufacture them artificially.

Evento de fãs da Netflix, Tudum ganha edição global

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Depois de edições nacionais, o Tudum agora é um evento global. A Netflix anunciou nesta quarta-feira (25) que o seu evento de fãs terá sua primeira edição mundial no próximo dia 25 de setembro com novidades previstas para mais de 70 produções originais da plataforma. Batizado oficialmente de “Tudum: Um evento mundial para fãs”, a …

Leia Evento de fãs da Netflix, Tudum ganha edição global na íntegra no B9.

30 anos depois do lançamento, bebê da capa de “Nevermind” processa Nirvana

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Spencer Elden foi fotografado na que se tornou uma das fotos mais icônicas da história da música: a capa de “Nevermind”, o maior sucesso do Nirvana e um dos álbuns mais importantes dos anos 90. Agora, Spencer está processando a banda por exploração sexual. foto traz Elden ainda com quatro meses de vida nadando em …

Leia 30 anos depois do lançamento, bebê da capa de “Nevermind” processa Nirvana na íntegra no B9.

Facebook celebra 10 anos do Messenger com recursos de chamadas de áudio e vídeo

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Em agosto, o Messenger, o braço de troca de mensagens privadas do Facebook, completou dez anos de existência. Agora, o Facebook Group está preparando um pacote de novidades incluindo recursos inéditos, para celebrar a trajetória do aplicativo e para tentar dar uma repaginada. Entre as novidades, está o foco em mensagens de áudio e vídeo, …

Leia Facebook celebra 10 anos do Messenger com recursos de chamadas de áudio e vídeo na íntegra no B9.

Meses depois de lançar “Good 4 U”, Olivia Rodrigo adiciona Hayley Williams e Josh Farro aos créditos da canção

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Dois membros da banda Paramore foram adicionais aos créditos de “Good 4 U”, sucesso de Olivia Rodrigo. Lançada em maio deste ano, a canção conta com um claro sample de “Misery Business”, música do Paramore de 2007 e escrita por Williams e Farro (que hoje não está mais na banda). Não está claro quando os …

Leia Meses depois de lançar “Good 4 U”, Olivia Rodrigo adiciona Hayley Williams e Josh Farro aos créditos da canção na íntegra no B9.

Travel and Hospitality Brands Rush to Help Refugees Fleeing Afghanistan

Since the Taliban retook Afghanistan earlier this month, both foreign nationals and Afghans have scrambled to flee the country. Travel brands have become part of that effort–whether they volunteered to be or answered the call of the U.S. government. On Tuesday, Afghanistan’s new Taliban government said it would not allow Afghans to leave the country…

TikTok: How to Hide Videos From a User

As users view videos on TikTok’s “For You” feed, they can mark any videos they’re “Not Interested” in so TikTok will show them less similar content going forward. While users can mark individual videos as “Not Interested” as they see them on the “For You” feed, they can also go one step further and hide…

TikTok: How to Hide Videos With a Certain Sound

Did you know TikTok allows users to hide videos containing specific sounds or songs they don’t want to hear from the application’s “For You” feed? Our guide will show you how this is done. Note: These screenshots were captured in the TikTok app on iOS. Step 1: Tap and hold on the video containing a…

Soft bread looking like six-pack abs / Un abdo-minable plagiat?

THE ORIGINAL?
Fitness Company / High Protein Bread – 2012
“Fit buns” – Watch the Case Study film
Source : Adeevee
Agency : MEX (Ukraine)
LESS ORIGINAL
Wu Pao Chun Bakery, Taichung City – 2021
“Low carb buns”
Source : Must Share News
Agency : unknown (Taiwan)

Facebook considers building NFT features alongside digital wallet

Facebook’s Novi digital wallet could be used to hold NFTs, an exec said.

Splash: Splash 'The Musical'

The old SPLASH jingle is back as a kitschy, full-on musical production starring the washer fluid’s hero character in his baby blue velour suit fighting crafty villains like Grime, Bugs and Dirt.

Video of SPLASH Jingle

Messenger From Facebook Celebrates Its 10th Birthday With 1 New Feature for Each Year

Messenger From Facebook is celebrating its 10th birthday this month with a bundle of 10 new features, most of which will debut Wednesday (Aug. 25). Vice president of messaging products Loredana Crisan said in a Newsroom post Wednesday, “This month, we’re thrilled to be celebrating Messenger’s 10th birthday with you. That’s 10 years of connecting…

TikTok Backs Cybersecurity Education and Career Resources Library

TikTok is welcoming “the next generation of security, safety and privacy leaders” back to school by teaming up with the National Cyber Security Alliance and other key private and public partners to back the Cybersecurity Education and Career Resources Library. The video creation platform said in a blog post Wednesday, “While many industries were hit…

Walmart unveils new ad marketplace designed for a post-cookie internet

Retail giant says its demand side platform built with The Trade Desk will be ready in October.