Mas já? Twitter pausa operação de verificação de contas uma semana depois do relançamento

Twitter-Verification-Feature-Image

Foi no último dia 20 de maio que o Twitter atendeu a pedidos e voltou a aceitar solicitações de verificação de contas, depois de passar os últimos 4 anos mantendo em suspenso a operação para revisar o processo de escolha e “eleição”. Passados oito dias, porém, a companhia já está paralisando de novo os trabalhos. …

Leia Mas já? Twitter pausa operação de verificação de contas uma semana depois do relançamento na íntegra no B9.

OMO convida consumidores a imaginar o futuro em nova campanha

OMO-campanha

“Se o futuro fosse hoje, como você gostaria que ele fosse?”. Esse é o mote da nova campanha da OMO, que escolheu a semana na qual é celebrado o Dia do Meio Ambiente para lançar nas redes sociais a ação #TDF (terça do futuro). O movimento é um convite aos consumidores para refletirem e conversarem …

Leia OMO convida consumidores a imaginar o futuro em nova campanha na íntegra no B9.

Rússia proíbe Disney de disponibilizar curta da Pixar com personagem gay no Disney+

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A Roskomnadzor, agência reguladora de comunicação da Rússia, emitiu nesta sexta (28) um aviso para a Disney contra a distribuição do curta “Segredos Mágicos” no Disney+ da região. A alegação é de que o conteúdo veiculado pelo filme, protagonizado por um casal gay, seria danoso ao “negar valores familiares e promover relacionamentos sexuais não tradicionais” …

Leia Rússia proíbe Disney de disponibilizar curta da Pixar com personagem gay no Disney+ na íntegra no B9.

Fox News Intensifies Its Pro-Trump Politics as Dissenters Depart

Donna Brazile, a Democratic analyst, has left the Murdoch-owned network as some hosts and journalists who questioned Donald Trump have exited or been sidelined.

Nikole Hannah-Jones Weighs Legal Action Against U.N.C.

Nikole Hannah-Jones, a creator of the 1619 Project who is scheduled to start as a professor at the university this summer, has retained lawyers to represent her in a dispute over tenure.

Unilever Pride effort targets worst cities for LGBTQ+ people

RanaVerse joins Tourmaline to move beyond typical Pride efforts toward meaningful change from South Carolina to Alabama to Oklahoma.

Amazon instala pontos de meditação para funcionários em armazéns (mas melhorar as condições de trabalho…)

amazon-zenbooth

A Amazon inaugurou alguns quiosques de meditação para, segundo a empresa, ajudar funcionários sobrecarregados a se desestressarem. Como relatou a Vice, o espaço chamado ZenBooth é uma pequena do tamanho de uma cabine telefônica tradicional, na qual os colaboradores podem praticar o programa “AmaZen” da empresa, que orienta “por meio de práticas de mindfulness em …

Leia Amazon instala pontos de meditação para funcionários em armazéns (mas melhorar as condições de trabalho…) na íntegra no B9.

Omnicom details return to the office, and DNA helps Rainier join hard seltzer race: Agency Brief

Also 80-plus creatives share horrible-boss stories on Twitter.

Fox News Intensifies Its Pro-Trump Politics as Dissenters Depart

Donna Brazile, a Democratic analyst, has left the Murdoch-owned network as some hosts and journalists who questioned Donald Trump have exited or been sidelined.

Pepsi localiza seu logo nas marcas de fast food em nova ação

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No que deve ser uma das jogadas mais impressionantes dos últimos tempos no departamento de publicidade de guerrilha, a Pepsi debutou esta semana nos EUA uma nova campanha que tem como foco formar o seu logo a partir de marcas de redes de fast food. A ideia parece besta, mas tem uma sutileza impressionante na …

Leia Pepsi localiza seu logo nas marcas de fast food em nova ação na íntegra no B9.

Opinion: 3 ways brands can break taboos and drive conversation

It’s on marketers to destigmatize normal body processes and create the honest dialogue consumers seek.

Size-Inclusive Intimate Collections – Brayola Launched its Size-Inclusive Nearly Nude Rib Collection (GALLERY)

(TrendHunter.com) Brayola expanded its Nearly Nude intimate wear line to feature a new size-inclusive capsule dubbed the 2×2 Rib Collection. Founded in 2012 by Orit Hashay, the intimates marketplace believes in…

Avaliada em US$ 4 bilhões, QuintoAndar é a segunda startup mais valiosa da América Latina

quintoandar

O QuintoAndar anunciou que fechou sua última rodada de financiamento com uma captação de US$ 300 milhões. Com isso, agora, a startup que é líder no mercado de aluguel e de compra e venda de imóveis residenciais usados no país, está avaliada em US$ 4 bilhões, o que a coloca em segundo lugar como startup …

Leia Avaliada em US$ 4 bilhões, QuintoAndar é a segunda startup mais valiosa da América Latina na íntegra no B9.

Rosser Reeves, Ad Legend

Rosser Reeves was a rule-breaker, a gifted writer, a visionary business person, licensed pilot, sailboat racer, chess player, and art collector. He was born in Virginia in 1910 and he wanted to become rich. Reeves got what he wanted. In 1934, he moved to New York and went to work as a copywriter for a […]

The post Rosser Reeves, Ad Legend appeared first on Adpulp.

4 tips for better performing video ads on LinkedIn

LinkedIn research shows that video ads with demos, offers, animation, captions and short copy can ramp up ad performance.

'Friends' Reunion Is Censored in China, Cutting BTS and Lady Gaga

Cameos by Justin Bieber, Lady Gaga and the K-pop group BTS mysteriously disappeared from the special when it aired on Chinese streaming sites. Online, fans suspected censorship.

Land Rover: Outspiration

Land Rover Integrated Ad - Outspiration
Land Rover Integrated Ad - Outspiration
Land Rover Integrated Ad - Outspiration

Research by the University of Exeter revealed that everybody needs to spend a minimum of two hours a week outside for their health and wellbeing, but shockingly, 40% of UK working adults fail to spend even the minimum amount of time outdoors. Through their #Outspiration campaign, Land Rover wants to help the whole nation to get their ‘2-a-week’ and plans to track progress against this over the next few years.

The ‘Outspiration Hunt’ game inspires everyone to explore hidden gems around the UK, turning the whole of Britain into a real-world map of inspiring locations. By visiting OutspirationHunt.com, powered by the location-based experiences platform Landmrk, people can discover hidden gems in their area, collect digital badges unique to each visit and enter a competition to win exciting prizes by locating and tapping on augmented reality location map pins. Prizes include a luxury week-long adventure holiday in Scotland with a Land Rover for the duration, ten luxury weekends powered by the brand’s subscription service, The Out and a host of smaller rewards.

Amstel: I Am What I Am

Video of Amstel – I am What I am

NZ AIDS Foundation: Sweat with Pride

It’s a sad fact that in 2021, New Zealand’s LGBTQIA+ communities have worse health outcomes than their peers in several different areas including mental health and HIV transmission.

So, to mark International Pride month in June, the New Zealand AIDS Foundation (NZAF) is challenging people to ‘Sweat with Pride’ by exercising for at least 21 minutes a day to get active and raise money to support the Rainbow community. To help with this, NZAF has engaged the services of three ‘Perspirational Trainers’, fronted by some of the LGBTQIA+ community’s most fabulous drag artists.

Upon signing up to the Sweat with Pride challenge, supporters choose a trainer, then the work (and fun!) begins. Carmen, Tilda and Jim will encourage, motivate and cheerlead supporters through their sweaty fundraising efforts throughout the month of June, with the goal of raising as much money as possible for Rainbow communities.

Video of Sweat with Pride 2021: Tilda Sweatpours

Video of Sweat with Pride 2021: Carmen Collected

Video of Sweat with Pride 2021: Jim Locker

BMW Middle East: Joy at First Sight

Video of BMW – JOY AT FIRST SIGHT