Oct
05
Opinion: Delivering creativity based on human truths
Posted in: UncategorizedThe events of 2020 have been a catalyst for a focus on humanity over technology.
Oct
05
Top 100 Drinking Trends in October – From Compostable Tea Packaging to Spent Grain Beer Packaging (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Ranging from compostable tea packaging to spent grain beer packaging, the October 2020 drinking ideas showcase how brands are meeting the needs of various consumers. Notably, brands are aiming to…
Oct
05
a fast food joint claims for a michelin star / Une pompe 3 étoiles?
Posted in: Uncategorized |
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| THE ORIGINAL? Kentucky Fried Chicken Alice Springs – 2019 “KFC deserves a star” (Click image to enlarge) Watch the Case Study Film Agency : Unknown, Alice Springs (Australia) |
LESS ORIGINAL Burger King Master Burger Belgium – 2020 “We deserve that Michelin Star, right?” (Click image to enlarge) Source : L’ADN, Konbini Food Agency : Buzzman (France / Belgium) |
Oct
05
Rustlers: Better than you think
Posted in: Uncategorized
‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef.
The creative work plays off people’s expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner.
Oct
05
Very: Daisy
Posted in: Uncategorized
‘Life is this Very moment’ celebrates the thousands of small moments that make life special. It’s not just about the big moments, but the small ones that happen every day and make life worth living in the moment.
Oct
05
Lynk & Co: 96%
Posted in: Uncategorized
Cars stand still for 96% of the time—what if the rest of the world did too?
Oct
05
Dollar: Introducing The Anti-Viral Dollar Mask
Posted in: Uncategorized
Introducing anti-viral masks and innerwear from Dollar with Virus Kill Layer . It kills the virus when it comes in contact with the fabric. They ensure you don’t step back home, carrying the virus. Stay protected. Stay safe.
Oct
05
Ad Age’s list of the 40 people under age 40 shaping the marketing, media and agency industries
Posted in: UncategorizedMeet the up-and-comers shaping the marketing, media and agency industry.
Oct
05
Top 100 Branding Trends in October – From Branded Organic Lawncare to eSports Fast Food Campaigns (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These October 2020 branding innovations range from branded organic lawncare to eSports fast food campaigns.
Standouts include KFC’s gamer-themed mockumentary campaign that promotes its…
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