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(TrendHunter.com) These indoor garden accessories range from vertical windowsill gardens to self-sufficient micro gardens.
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After more than a decade on the market, the ever-popular PC game wants to help define the next 10 years of sports.
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(TrendHunter.com) These desk design innovations range from collapsible work-from-home furniture to desk-integrated laptop stands.
With consumer demand for work-from-home furniture higher than ever—a result of…
As the ad industry braces for more privacy legislation and the implications of Big Tech’s consumer-facing security updates, media companies are touting their first-party data offerings more than ever to win fresh ad dollars. The New York Times–which intended to prioritize these data segments in new ad offerings this year–is rolling out a new platform…
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The work highlights paintings that portray touch on the breasts and creates reinterpretations of them to communicate the importance of self-examination.
All posts made by the project tag the largest museums in the world. So, in addition to the project’s feed, the message appears in the tagged tab of the owners of the largest art audience.
With the new football season in Europe underway, Pizza Hut’s ‘12th Player Club’ campaign is ramping up to encourage football fans who are stuck isolating at home, to get into the football spirit, whilst tucking into great tasting pizza.
The latest creative pairing between Ogilvy and Pizza Hut brings the “Foosball Pizza Box” – specially designed with a fully playable foosball table integrated into the lid – right into the homes of diners. A perfect way to add an extra “slice” of football fun whilst watching the football match at home with friends.
“A few old people is no reason to shutdown a whole country” – that’s how our latest campaign for the “Mediterranean Towers” Senior Living Residence kicks off. When the Pandemic struck, it soon became apparent senior citizens were especially at risk of contracting the covid-19 virus. So people were told to respect social distancing and families were warned to stay away from grandparents and elderly citizens lest they spread the virus to them.
Countries went into total lockdown and stores, businesses and restaurants shut their doors. However, while the lockdown was tolerated at first due to the general atmosphere of panic and fear, soon the economic consequences became apparent as most economies began suffocating. The advocates of reopening the markets were fast to point the finger at their seniors – blaming them for the continued segregation and economic shutdown in posts that showed increasing animosity and resentment towards the elderly. Posts where they were fast to offer up ghetto like solutions.
Most senior living chains had remained quiet during the lockdown – too afraid to advertise lest they draw fire and be painted as ‘houses of death’. Well the residents of the “Mediterranean Towers” Senior Living community thought differently and had a message for people they thought it was about time they heard.
So we scoured the net and social media and embarked on a campaign that took the most authentic comments and posts, straight from people’s feeds – and slammed them right onto the “Mediterranean Towers” elderlies reality, where our seniors stood proud and showed people exactly who they are : strong, independent, knowledgeable, creative, life loving people who can look just fine after themselves – thank you.
Credits:
Agency Credits: BBR Saatchi & Saatchi Israel
Client: Mediterranean Towers Senior Living
CEO: Ben Muskal
CCO: Yaron Perel
Creative Director: Lior Meiri
Copywriter: Adam Gal
Art Director: Shay Israel
UX/UI: Gal Mamalya
VP Client Services: Lia Rosendeld
Account Supervisor: Ran Danino
Account Manager: Nir Daube
VP Strategic Planning: Yossi ‘Joe’ Baruch
Strategic Planning Supervisor: Moran Nurok
Strategic Planner: Avshalom Tulipman
Marcom Director: Eva Hasson
VP of Production: Iris Yisraeli
Traffic: Ronit Doanis
Studio Director: Lea Avram Vayzer
Studio: Diti Shay , Sophie Alon, Dana Schossberger, Idan Perets
Production: OG Production
Director: Aviv Maaravi
“The Power of Baking”, spotlights real-life bakers making personal recipes alongside their families and loved ones from the comforts of their own kitchens. The narrative and visuals are elevated by the soulful “Rise Again”, an original song about finding perseverance during these uncertain times.
The “Made for Football Watching” spots pair players including Juju Smith-Schuster and Zach Banner with the 80’s spin class no one expected, Sam Hubbard with the Bengals’ biggest fan-dorsement, and Thurman Thomas with a larger-than-life tailgate glow-up.
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