Hasta La Creative!

In such a unique time when the outside world is barely livable, Saatchi & Saatchi Thailand and SCG Home would like to invite you to recreate a home where happiness is built from within especially during this quarantine period. #SCGHappyHome #SCGHomeyHappiness #HapinessWihinAHome #HappinessFromWithin Saatchi & Saatchi Thailand and SCG Home has found a humorous way to nudge the people to look back at the home they are living in and to find that there are things that are certainly needs improving! It’s common for people to always care about the world outside simply because they think that’s where happiness lies. Many people overlook the importance of a “home”, where it actually is the true source of happiness for us all. COVID-19 forced everyone to go under self-quarantine, so all need to stay home and there’s no better chance for people to realize the importance of a home than this. This online movie depicts the simple symbol that all of us keeps looking for happiness from the outside world that simply does not last so now it’s time to stop and take care of the true source of happiness, your own home. And that is exactly the goal of this campaign.

01. Insights Heelys peaked in 2007, and although they are still being sold, the company is little known to younger Gen Z members. The popular wheeled shoe was forbidden in schools for being dangerous and banned in the mind of mass society for being weird. Lucky for us, Gen Z is more accepting of weird products, as long as they have an interesting backstory. 02. Big Idea Play into the camp-y, meme culture of Heelys by showing a new generation a hyperbolic falsity of what happened to the once forbidden shoe. How? Through our weirdo campaign spokesperson, Ronnie. 03. Final Campaign Free the wheel. Free the mind.

Rita Wilson, Constance Wu, Noah Wyle, Kit Williamson, John Halbach, Kate Flannery, Chris Chalk, Angelica Maria, Simon Helberg, Parminder Nagra, Angelica Vale, Joan Lunden and others came together for a PSA supporting the American Nurses Foundation, the philanthropic arm of the American Nurses Association. Self-shot in their homes under the collective vision of producer Randall Scerbo Truitner and director Ian Truitner, over 30 parts from both coasts combined for a fun, heartfelt project to raise money for nurses on the frontline who are treating patients during the COVID-19 pandemic.

Brief Creating a concept for the new edition of Surfcity Festival. Insight Without waves and marine life there would be no surf. Idea Creating the last surviving wave on planet Earth, a sci-fi tale and art installation.

Brief Connect Huawei Nova with Generation Z. Insight Young people are the best content creators, but they also have an 8-second attention span. Idea Huawei Nova presents the first 8 Second Film Festival. Awards Shortlist at El Sol 2019.

Violence in Mexican soccer has become a big social problem.
Threats of violence precede physical violence. The spreading of hate over social media is the escalation of aggression between fans both on and off the field. ?
BBVA Bancomer is launching League of Fanatics. We will unite with Twitter to measure the mood of users during each game to turn all the passion for football into support for their team instead of hate against their opponents.

Rabindra Setu, also known as Howrah Bridge in Kolkata, India, was illuminated with energy-efficient dynamic LED on May 16, 2020 by Kolkata Port Trust on the occasion of UNESCO’s International Day of Light, to pay tribute to COVID-19 frontline warriors for their contribution in the fight against the pandemic. Pre-programmed digital lighting algorithms made the iconic structure a beautiful gift to the citizens, who were forced to stay at home during lockdown. This film was circulated in social media platforms and news channel feeds to bring the visual extravaganza to every household.

Carlton & United Breweries’ (CUB) Carlton Draught has launched a rousing ode to Australia’s favourite place, the pub, in the form of a new song titled ‘We Miss the Pub’. Set to the iconic tune of REO Speedwagon’s ‘Can’t Fight this Feeling’, the song details the familiar trials of ‘iso-life’, from the nbn dropping out (again), to Australia’s collective rig being tight from Joe Wicks cardio and missing the taste of burnt cheese, ham and crumbed chicken, culminating in a booming chorus line of ‘I can’t wait to be in the pub again’. Launching across Carlton Draught’s social channels, the new song and music video is a rallying cry to all those missing the pub, and importantly, a show of support to publicans doing it tough, with the song directing people to the ‘For the Love of Your Local’ program, so that Australians can buy a pint and support pubs now, with CUB shouting you an additional pint once pubs are reopened.

Celebrate being a misfit. Differences are seen as flaws. However, flaws are natural and should be embraced. We created a campaign for Misfits Market, which sells imperfect, natural produce, encouraging people to celebrate being a misfit.