Hasta La Creative!

Film
SMV JAPAN

The state of emergency has been lifted! But what do I have to be careful about? A song about what to do when you see everyone for the first time in a long time. Animation movie ” Stay Alert Song” When the self-restraint is over and you can finally see your loved ones. But don’t let your guard down just because you’re happy, and don’t let it lead to the second or third wave. We, SMV JAPAN, which sells “mobile alcohol disinfection spray”, That’s why I put what I wanted to be careful about in the song. By taking care of your safety when you’re out and about The happiness of being able to meet your loved ones. May this continue for a long time to come.

Be aware if your friend?s looking healthier Just smile and let it go And be aware to trim your nose hairs Cos they could put up a fight And be aware that your lunch doesn?t smell Cos that?s not very nice at all And when you go to work wear comfortable shoes Cos it?s been a while since you walked Be aware, but don?t be scared You gotta take care, cos I can see you again Be aware, but don?t be scared You know I love it cos I can see you again Your underpants are fine at home You?ll get in trouble if you wear them out Don?t cry if your pets aren?t with you Just go play with them at your house And be aware to remember people?s names Your screen can?t help you there And you can?t mute your behind So be aware not to pass air So what I?m really trying to say is When you meet me on a sunny day you better Be aware, but don?t be scared You gotta take care, cos I can see you again Be aware, but don?t be scared You know I love it cos I can see you again So be aware to keep up your daily chores It?s always gonna make someone smile Don?t be embarrassed to tell the ones you love That you love them if it?s been a while So beware to always wear a mask And be aware to wash your hands please Cos taking care of you means taking care of me Be aware, but don?t be scared Cos if you take care of yourself It means taking care of everyone else now Be aware, but don?t be scared You gotta take care of you me And stay alert for everybody

Advertising Agency:Dentsu, Tokyo, Japan
Production:AOI.Pro
Creative Director & Copywriter:Yusuke Shimano
Executive Producer:Masaomi Watanabe
Film Director + Art Director:Ryosuke Sone
Copywriter:Chiemi Manako
Planner:Yoko Asano
Illustrator:Chari
Music:Erik Reiff
AE:Yuu Iida
Pr:Takayuki Tomita
Logo Design:Katsuhiro Uto

Film
Terveystalo

During times like these the world needs essential influencers. Influencers with factual, unbiased and up-to-date information. COVID-19 has and will dominate online conversations and misinformation has taken over social media. This is why Terveystalo wrote an open letter to the social media giants. We need their help to elevate the health care professionals who are exactly the influencers our world needs right now.

Advertising Agency:TBWA, Helsinki, Finland

Film
Nescafé

For decades, NESCAFE has grown with the idea that everyone in the world deserves a great cup of coffee. For all the coffee lovers in the world, the first cup of coffee in the morning is undoubtedly an essential moment of their day. A ritual to which the world’s largest coffee brand has been associated for decades.

‘Good morning’ is another universal moment of our everyday lives. We say ‘Good morning’ to our family, to our friends, to our colleagues, to everyone. And sometimes without thinking, just to be polite. A ritual we may have not said with meaning for quite some time.

NESCAFE, with the help of Publicis Worldwide (Paris and Milan offices), launch the new ‘Good morning’ campaign, with the idea of bringing an optimistic ‘Good’ back into ‘Good morning’; a promise to a new beginning, a celebration of being together again and make the best of a new day.

Advertising Agency:Publicis, Paris, France
Advertising Agency:Pulbicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
Global Creative Director:Davide Boscacci
Executive Creative Director:Hugo Gallardo
Acd:Jen Smith, Gustavo Lacerda
Head Of Copy:Jen Smith
Art Director:Gustavo Lacerda
General Manager:Dennis Deyonker
Business Director:Arnaud Tillon
Client Service Director:Prigent Guiganton
Senior Strategic Planner:Daniel Groh
Head Of Production:Francesca Zazzera
Production Company:Prodigious Italy
Producer:Sanam Bartoletti
Music Production:Yessian, Music Sound Design
Artist:Bright Eyes
Song:First Day Of My Life

Film
Volkswagen

Volkswagen offers an ode to « here » in a new series of films from DDB Paris. In the very particular context of the lockdown exit in France,Volkswagen has launched a new campaign along with a dedicated offer (the “Better days” – a series of exceptional deals including 3 years of warranty and 3 months worth of rent offered). A campaign by Volkswagen to celebrate our new-found freedom and the return of the simple joys of life.

Advertising Agency:DDB, Paris, France
Executive Creative Director:Alexander Kalchev
Copywriter:Benoit Oulhen
Art Director:Mickaël Jacquemin
Planning:Loic Morando

Media
Burger King

As COVID-19 restrictions begin to ease and restaurants reopen their dine-in service, Burger King is launching the “Social Distancing Crown” to help customers keep a safe distance from each other in a fun way. A play-off of the brand’s tradition of giving out paper crowns with meals, the new initiative aims to add some humor to social distancing policies, and bring smiles to people in this stressful time. The BK crowns are distributed still folded, and a DIY guide is available, prompting customers to make the Social Distancing Crown by themselves.

Advertising Agency:Grabarz & Partner, Hamburg, Germany

Online
United Nations

As social distancing and lockdowns force people to spend their time indoors, everyone is turning to the internet to stay connected and informed. During this time, people are embracing texting and social media to the point where we’ve seeing an unprecedented increase in screen time. Text and online acronyms have become part of our universal language with words like FOMO (Fear of Missing Out), LOL (Laugh Out Loud) and YOLO (You Only Live Once) being widely used and understood.The campaign uses these acronyms to get the audience’s attention but then gives each one a new meaning to make them current and relevant to the pandemic and messages communicated by the UN. By rephrasing the acronyms, the campaign communicates to the audience that our old way of living is no longer right and how these desperate times call for a shift in thinking and actions, which is the only way that a measurable impact will be made.

Advertising Agency:Stratitude, Johannesburg, South Africa

Major companies are often wary of conflict, especially in a polarized time. But some are now taking a stand on racial injustice and police violence.

Film
Whatsapp

Advertising Agency:AlmapBBDO, São Paulo, Brazil
CCO:Luiz Sanches
Creative Director:Pedro Corbett
Creative:Pedro Corbett, Firulo, Erick Mendonça, Juliana Utsch
Production:Vera Jacinto, Diego Villas Bôas, Aline Silva
Account:Fernanda Tedde, Tatiana Vidonscky, Marcelo Porto, Eleonora Iazigi
Planning:Sergio Katz, Beatriz Scheuer, Luciana Shinoda
Media:Fabio Urbanas, Patricia Rosa, Gustavo Lopes, Daiane Ferreira
Production Company:Stink Films
Director:Irmãs Fridman, The Fridman Sisters
Photo:Pierre De Kerchove, Pedro Tejada
Sound Production:Audio
Client Approval:Maz Sharafi, Eshan Ponnadurai, Taciana Lopes, Bosco Zubiaga-Delclaux, Rodrigo Moran, Eric Rottenberg, André Felix, Felipe Chaves, Renata de Carvalho Costa, Ligia Mattos, André Gramorelli, Fatima Saliu

A complaint to the Federal Trade Commission by a parent and two advocacy groups says the company “attracts, encourages and facilitates mass shooters.”