Hasta La Creative!

Apple Arcade is a new game service from Apple, with over 100 new games, no ads, and no in-app purchases.

Petfished is a government public awareness campaign run by the Department for Environment, Food and Rural Affairs.

Introducing Budweiser Nitro Gold. A new lager infused with nitro for a silky smooth finish that’s best enjoyed the wrong way. Flip. Pour Hard. Wait for it.

The new series of six 10-second ads will see different vegetable defeated each week as a fearless child faces down their enemy, in a bid to get the nation upping its vegetable intake.

First to meet its match is carrots, followed by peas, a grouchy ear of sweetcorn, broccoli, a particularly dastardly tomato and a red pepper which is ordered, in no uncertain terms, by its conqueror to ‘get stuffed’.

The award-winning campaign talks directly to children and acknowledges that often it takes some willpower to eat all the vegetables we need. The latest wave of work will also involve more than 1,500 schools with vegetable-related canteen recipes, posters and 450,000 reward charts and sticker packs for kids to take home.

The first tranche of work developed for ITV and Veg Power, which appeared in 2019, proved hugely successful, with over 650,000 children eating more vegetables and 18 million more units of vegetables sold – enough for an extra portion of vegetables on every family dinner table in the UK for each week of the campaign.

Rituals are an important part of the beautiful game, for the players and the fans. Rituals can be very personal and passionate and are part of what makes the Real Madrid community great.

Cut Media has created a multi-media campaign for Real Madrid which celebrates the time-honoured and precious rituals shared by the Real Madrid family and invites everyone to share theirs.

The “Rituals” campaign film, which will run online, is shot on location in Madrid and showcases the weird and wonderful pre-match rituals practiced by Real Madrid players, club staff, fans and devotees. It also captures the atmosphere and the building excitement in the city and at Santiago Bernabéu Stadium prior to a Real Madrid game.

In the opening shot, Real Madrid star Sergio Ramos symbolically kisses his jersey before he puts it on. We also see legendary midfielder Luka Modri? in the dressing room picking up his shin pads and kissing them before the game. Printed on the shin pads are pictures of his family and Jesus.

The film shows the pre-game rituals of different Real Madrid fans around the city, and through the ages, with an older member of the club sitting in the same stadium seat he’s sat in for years, watching history unfold. At the match starts, we see some members of the crowd kissing their scarves with others in silent prayer. The narrator says: “It’s you that makes the difference. This is #RealFootball.”