Netflix has been unwavering in its vow not to pursue advertising, a stance that CEO Reed Hastings reiterated during the company’s most recent investor video last week. “There’s not easy money there,” Hastings said of trying to compete with Google, Facebook and Amazon in the targeted advertising game. “If we don’t have exposure to that,…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The 8 Biggest Trends in Advertising During Super Bowl…
Today, we shop online instead of waiting in line. We stream music instead of purchasing it. We order food from restaurants to be delivered to our homes. We click, we buy and we even travel differently. Our new TV spot shows how FlixBus strives and continues to be a major driver of this change.
(TrendHunter.com) These February 2020 world trends range from novelty-themed hotels to theme park music videos. Millennial consumers are known for investing in experiences over material goods and the month’s…
Facebook introduced several new parental control and visibility features and an updated privacy policy for its Messenger Kids stand-alone application, which it debuted in December 2017. The social network said parents can access these new features via their flagship Facebook apps on iOS and Android by tapping the shortcut menu and scrolling to the Messenger…
Makan Delrahim, the Justice Department’s head of antitrust, removed himself from examining the search giant over a conflict of interest, people with knowledge of the situation said.
Facebook allowed a chance to diversify its board of directors to fall by the wayside by adding Dropbox co-founder and CEO Drew Houston, a white male. Houston founded Dropbox in 2007 with Arash Ferdowsi, and the company has grown to 14 million paying subscribers and 2,300 employees across 12 global offices. He received his bachelor’s…
Twitter discovered something last Christmas Eve, and it wasn’t presents under a tree. The social network said in a blog post that it became aware of a large network of fake accounts last Dec. 24 that was exploiting its application-programming interface to match usernames to phone numbers. The accounts were immediately suspended, and changes were…
Nielsen Social Content Ratings said there were approximately 43.9 million total interactions related to Super Bowl LIV across Facebook, Instagram and Twitter. The Big Game was the most social television program Sunday, as well as the most social broadcast over the past year. Activity peaked at 8:26 p.m. ET, with 144,000 Twitter interactions immediately following…
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