Hasta La Creative!

Greenpeace and DDB Prague decided to show the negative effect on nature by using single-use plastic packaging when not disposed of properly. We want to show how nature suffers when people are not concerned about their behaviour. We chose the format of internet memes to demonstrate this. „Nowadays we spend so much time on the internet and we are swamped by a large amount of digital advertising every day. We wanted to use a format, which is fun but also communicates such an important message,“ explains the campaign idea Radouane Hadj Moussa, Chief Creative Officer DDB Prague. The Memes series appeared on Facebook and Instagram and showed real-life examples of how our human rubbish can make animal’s living conditions difficult. The objective of the campaign is to share the message to make the environment better, starting with our behaviour. The call to action on the memes invite people to share and therefore help to spread the message. „People don‘t realize what happens to the rubbish that they create every day. We believe that this campaign will help people start thinking about if they need to put their shopping into a plastic bag or if it’s necessary to have their coffee in a plastic takeaway cup. It only takes small changes to help the nature around us, says Kristina Marie Kubcova, key relationships Greenpeace Czech Republic.

People who are missing aren’t always close to home. Often – especially in cases involving human trafficking – people end up being taken to other regions or countries. That’s why Impar (Instituto Ana Paula Moreno) decided to show missing people on a world scale, through a project named #FindHope. 2019 was the year with the highest human trafficking rate of the decade. UN data say the problem affects 24.9 million worldwide. And to find and help the victims, the project seeks help through everyone’s eyes, adding the photos and data of these missing people to the photos that everyone sees on Instagram. On the date of each famous global event, the institution publishes photos of missing people using hashtags on the rise. Thus, when someone searches for the event, they are impacted by photographs of missing persons, increasing the chances of the victims to be found. The project happens in the hashtags of each important event – such as #Grammy2020, #EmmyAwards, #Oscar2020 and #SuperBowl. In addition to the social network initiative, it has a website on which it is possible to register other people or send information to help find them: www.findhopeproject.com

Siembra Barranquilla’s Key initiative During the last years, the program of the District Administration Siembra Barranquilla has been crucial for growing and restoring different public spaces and green areas of the city. The Siembra Barranquilla program began in 2017. It was created as the largest tree-planting initiative in the history of the city. Aiming to plant 300K trees around the city to reduce the thermal sensation about 6 degrees in those places where planting is done massively.