Hasta La Creative!

This tactical ad was published on the day the United Kingdom left the European Union to demonstrate that Normandy’s enduring ties with the UK will continue long after Brexit. Copy: SOME TIES ENDURE In 2014, one of Brexit’s most prominent Leave campaigners was pictured wearing a necktie of the Bayeux Tapestry. While the tie was reportedly worn to “remind people of the last time Britain was invaded,” the tapestry itself has come to represent much more than the Norman conquest of 1066. It has become a symbol of the history the UK shares with Normandy and – with the prospect of the tapestry returning to the British Isles – will come to represent a new future of Anglo-Norman cooperation. And, even though today marks the day that the UK leaves the EU, we think it’s worth remembering that whatever your position, there will always be more to unite us than divide us. So, whether it’s to visit, work, study or trade, you’ll always be welcome in Normandy.

Historically, the number 24 has been associated to homosexuality. In a popular betting game called “Jogo do Bicho,” or the “Animal Game,” 24 is the number for deer. And the word for “deer,” in Portuguese, is the same as a slang term for a gay man.

When it comes to soccer teams in Brazil, jersey number 24 is shunned not only by players, but also by managers and fans.  But recent initiatives have led us to ask: what’s wrong with using the number 24? Isn’t it about time for soccer to get over its prejudices and become a diverse environment, accepting of the many sorts of people who enjoy the sport and play it? After all, what’s wrong with being LGBTQIA+?

With that in mind, LiGay, the largest soccer association in the world dedicated to the LGBTQIA+ community, paired up with ad agency AlmapBBDO to put a #24 jersey on a statue of soccer legend Pelé in Santos, the city where he got his start. The stunt, pulled off early in the morning on January 16th, caught everyone by surprise. Soon, it made headlines in Brazil’s biggest papers. 

Austin Texas based Tiff’s Treats has been delivering warm cookies in a classic white box with a blue ribbon for 21 years. Locals in Austin know what they’re looking at when they see a white box with a blue ribbon, from any angle they see it … a package of delicious warm cookies. On a billboard adjacent to Tiff’s flagship location in Central Austin, we capitalized on the iconic nature of Tiff’s to create a board where a logo was rendered unnecessary.

As World Cancer Day unfolds for its 20th edition, ?PROCURE?, an organization entirely dedicated to the fight against prostate cancer, in partnership with Rethink created the first connected chair that can raise funds simply by sitting down. The “Give a sit” initiative has been inspired by two typically masculine statistics: 20% of cancer cases in men are prostate cancer. And 80% of men keep their wallet in their back pocket.

The seat of the chair has an integrated NFC contactless payment system (Near-field communication) that can automatically collect a small donation every time a man chose to sit on it. The NFC contactless payment system is identical to those found on payment terminals in store. The terminal accepts debit and credit cards that are in the wallet of the donor, and can even accept donations from phones. The donor can choose the value of their donation beforehand.