LOEWE is rooted in nature. Their objective is to be associated with purity, and to do so, we created a visual connection between humans and the four elements of nature: earth, water, fire, and air.
ANT1, one of the top TV channels in Greece, is about to host an all-time-favourite show for its sixth season: Your Face Sounds Familiar. The show is based on a global concept, upon which celebrity contestants “transform” into global or local singers to show off both singing and disguise skills. Combining these axes – image and sound – we created a print campaign that puts the name of the show… to the test.
Why cook when you can just skip the dishes? When McDonald’s launched its McDelivery service in the Czech Republic, DDB Prague was challenged to create ads that would create intrigue whilst still getting the word out about the delivery service. And this campaign of poster ads did exactly that. “Using McDonald’s products visually to show the benefit of its delivery service, together with the strong insight that people don’t like dirty dishes makes this piece of work really interesting.” – Gert Laubscher Creative Director DDB Prague The campaign of three ads showcases dirty dishes in each, but with a twist. Each ads’ dirty dishes actually form an iconic McDonald’s item. Stacked pots and dishes forming the Big Mac. Bowls and forks creating McDonald’s famous fries. Glasses, serviette’s and spoons a McSundae.
Wouldn’t it be better to postpone having children until you’ve retired? That may be the only solution if women want to earn as much as their male counterparts. In Belgium, women still have to bridge a 24% wage gap before they earn as much as men. As part of its latest spot for Equal Pay Day, mortierbrigade suggests that it’s better to wait until the end of your career to have kids. The plot follows the life of a pregnant woman and conveys a powerful message: “Women still have to choose between a career and a family ”.
In 2020, women earn 24% less than men on average. This means that they have to work 3 extra months before they’ve bridged the wage gap. That gap can be attributed in part to the arrival of children. This often curbs female careers because almost half of women (44%) end up working part-time, as opposed to one in ten men (11%).
To create awareness about this inequality, mortierbrigade and partner in crime Lionel Goldstein have created an advertising spot that distinctly advises women to curtail their desire to have children until they’re retired. The spot is being launched on the occasion of European Equal Pay Day (27 February).
This year, the awareness campaign is also taking a close look at the self-employed income gap. In fact, Eline De Munck, an entrepreneur, actress and eyewear designer, is the organisation’s ambassador for 2020.
Um dos mais programas mais populares da TV estadunidense vai voltar, mas não da forma que se espera. Oprah Winfrey anunciou esta semana que o “The Oprah Winfrey Show” vai ser reaproveitado e relançado como um podcast, que deve reunir os melhores momentos da longa trajetória de 25 anos do talk show. Batizada com um …
O post Oprah transforma seu antigo programa de TV em um podcast apareceu primeiro em B9.
The insight informing the creative approach was grounded in West African fans’ special relationship with the league’s clubs.
“The key difference between a West African fan’s relationship with the club he or she supports and that of a fan in the UK is ‘choice’. In the UK, you don’t choose your club, you are born into it. For this reason, if someone disrespects your football club, they disrespect your place of birth, your home, your family. As a result, there’s an aggressive, territorial undertone to football banter and discussions.
“By contrast, in West Africa, they choose who they support, and are drawn to a club by its popularity and performance. Banter is, therefore, friendly and sporting – a passion point. What’s more, banter, in the West African EPL context, brings people together. Never aggressive, it is a way of good-naturedly sharing your knowledge of the game, and building anticipation for the coming weekend’s battles on the pitch.
Lavazza, the most important Italian coffee Company, joined Royal Dutch Airlines KLM’s Corporate Programme for the development of sustainable biofuel and the reduction of CO2 emissions.
A 30 second slow motion video, during which a young man is about to run. Action, caught in the midst of and slowed by slow motion, is given attention with the care of what is happening and the place where it takes place: we are immersed in a Milanese urban environment and it is raining. Rain hits our protagonist’s jacket, which remains completely protected in its waterproof appearance. Behind and around him the timelapse of the city that lives, does not slow down its ferment.
Buying tyres in a Skoda Service Centre doesn’t mean just buying tyres, but with “Škoda Tyre Insurance” it means also having all the assistance included.
Some of our competitors staff where captured in Burger King enjoying our meals. We’ve turned them into our print campaign.
When a Six Nations rugby match ends, the players of the two national teams socialize drinking together as a sign of fair play and the so-called “third half” officially begins. We developed an idea inspired by this consolidated ritual in the world of rugby. Birra Peroni (the most popular Italian beer, the Italian official sponsor of the Italian Rugby National team and of the Third Half Event at the SixNations) symbolically exchanged its traditional glass with one of his main competitor: Guinness beer (the main international sponsor of Six Nations) before the game played at the Olympic stadium in Rome. And after a few hours, Guiness spontaneously switched the glass as well. The symbolic exchange took place on Facebook and Instagram, and saw the participation of the two beer brands to promote the noble values of sport and inviting fans to join the Peroni Terzo Tempo Village
Most people want to stay far from grey hair. Garnier remove the grey of things to make it easier.
At E3 EXPO 2019, the gaming industry’s biggest trade show, the Polish game producer and developer Techland revealed the cinematic to the hit sequel – Dying Light 2. The new trailer turned out to be one of the highlights of the event held in Los Angeles. Released in 2015, the first part of the game conquered the hearts of gamers all over the world, with over 18 million players online. Now everything suggests that the continuation of this zombie story is set to be an equally big success, especially if the many positive comments coming out during the production stage are anything to go by. Dying Light 2 will also offer brand-new attractions for gamers such as new parkour possibilities and new fist-fight mechanics. In this second instalment of Dying Light by Techland, we land in a sprawling metropolis, with the action set 15 years after the Harran Virus infected the whole world and forced inhabitants everywhere to struggle to survive. The biggest challenge they face is the lack of water – which often leads to fierce conflicts and bloody battles. But there is hope for mankind in the shape of Aiden Caldwell, who’s infected with the virus but is ready to take on the challenge of finding the antidote. He is the hero of both the game and the E3 trailer. The Dying Light 2 cinematic, which was shown for the first time at E3 in Los Angeles, is the result of collaboration between Techland, the game’s developer and producer, and the Platige Image team. The whole animated world from the trailer was created by Techland artists, and it was written and directed by Tomasz Suwalski from Platige Image in a very close collaboration with Techland Creative Director Adrian Ciszewski.
(TrendHunter.com) The automotive industry is continuously streamlining the future of transportation, and many of the March automotive trends focus on bringing emerging technologies to consumers. One of the major…
People get hurt doing silly things. Band-Aid wants to help with your recovery. This campaign consists of Band-Aid “Feel Better” cards with bastardized inspirational quotes.
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