Depois de uma estreia tímida e com números abaixo do esperado, a Warner Bros. anunciou uma mudança no título oficial de “Aves de Rapina”, mesmo com o filme ainda nos cinemas. Com isso, a história que até então se chamava “Aves de Rapina: Arlequina e sua Emancipação Fantabulosa” passa a ser apenas “Harley Quinn: Aves …
Dogs make the miles go by faster. That’s why PEDIGREE® and Mobil Delvac™ teamed up to create Mutts4Trucks, a dog adoption event for the trucking community.
ABC News isn’t the network’s only program that will be broadcast live during the New Hampshire primary results. Its sitcom The Conners is airing a live episode at 8 p.m. ET–the cast will perform it live again at 8 p.m. PT–that will incorporate ABC News’ coverage of the Democratic primary. In the episode, called “Live…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Ad Tech Is Bracing for Life After the…
Papa John’s rekindled its romance with Snapchat for the second consecutive Valentine’s Day with another augmented reality lens. The AR face lens–available to all U.S. users via Lens Carousel or Snapcode–enables hungry Snapchatters to order from the pizza chain directly via the application. Papa John’s/Snapchat Papa John’s/Snapchat Tapping the “Order Now” button or swiping up…
(TrendHunter.com) I’m thrilled to announce my new double-sided book, Create the Future + The Innovation Handbook – Tactics for Disruptive Thinking. The 360 page guide is loaded with tactics, tools and…
In most parts of Africa, uninterrupted power supply is a dream. But what’s not a dream, is uninterrupted political power. Africa has become notorious for its leaders who stay in power for almost forever.
How to create a spot for Canada’s first treatment for female sexual arousal and not have it banned on every platform? Havas Montréal and client JAMP Pharma jumped on the challenge and created an online campaign for Zestra. Built around the concept of closing the pleasure gap, the spot found a frank way to talk about the female orgasm through a metaphor that everyone will understand—food. “Zestra is set to be a revolution in women’s sexual health and we wanted to do it justice,” comments Adriana Palanca, Creative Director, Havas Montréal. “Our challenge was to create a positive, empowering message that didn’t get cheesy or slip into male bashing.” The campaign features Zestra’s new tagline, Reclaim your sexual power. Marie-Charlotte Richert, Product Manager at JAMP comments, “This first spot addresses sexual equality, not only in the bedroom, but between men and women in general. The new tagline encourages us all to reclaim the power each woman has inside of her.” “Havas proposed this concept to us, because they came up with a great idea and we adjusted our media plan to make it happen,” explains François Leblond, Marketing Director, JAMP Pharma. “The timing for this product—and this campaign—could not be more perfect and we love the final result.” The campaign was launched just before Valentine’s Day.
Gorton’s Seafood is on a new mission to spread the goodness of the sea by making quality seafood accessible to every household. Gorton’s opened its doors in 1849 out of Gloucester, MA, the birthplace of the U.S. fishing industry. As needs have shifted, the brand’s evolved its offerings to address consumers’ changing diets and lifestyles – and introduced new processing methods, sustainability practices and foods. Yet, there’s still a perception among some people that frozen seafood isn’t up to par with fresh. In its new campaign, created in partnership with AOR Connelly Partners, Gorton’s is confronting the negative perceptions head on with humor and levity to engage existing and younger/emerging consumers. And at a time when younger consumers are looking for quick, wholesome meal solutions for their hectic lives and health awareness nationwide is encouraging consumers to turn to seafood.
The work uses the adoption of a popular saying to warn about the role that everyone has an obligation to play: taking care of nature and denouncing any attempt against it. Protecting our future starts with this attitude.
Rock & Roll Hall of Fame band Bon Jovi are giving fans a unique interactive teaser of their brand new single, ‘Limitless,’ from their forthcoming album Bon Jovi 2020.
Weeks before the song is available, fans can go to www.SingBonJovi.com on their mobile device to record themselves singing the lyrics of ‘Limitless’ over a :30 instrumental version of the song. Since no one has heard the full song yet, users will have to bring their own creativity to sing the lyrics how they think they should sound.
Fans will be encouraged to post their videos to Instagram Stories with #SingBonJoviContest for a chance to sing ‘Limitless’ live on stage with Jon Bon Jovi during their 2020 tour. The winner will be decided by the band and the best videos will be shared on Bon Jovi’s Instagram Stories. The contest will choose a winner later this month when the band releases ‘Limitless.’
As part of #VendorWeek, a campaign launched by the INSP for its 9,000-plus street magazine vendors in 35 countries, Serviceplan Suisse turned several posters into Surprise kiosks. During #VendorWeek, the vendors can use the posters to sell more magazines. If there is no vendor at the point of sale, passers-by can scan a QR code to access profiles of the vendors and learn more about their stories.
February is the month of Love, and Valentine’s Day adds a spark of celebration to it. But a relationship isn’t just about love, it’s about equality, respect and a lot of understanding. As we celebrate Valentine’s Day on the 14th of February 2020, Coffee Culture urges you to not just share the love, but #SplitTheBill!
This campaign by Coffee Culture focuses on gender equality in all terms. With the initiative #SplitTheBill, Coffee Culture wants to spread the message that no matter the gender, it is essential to partake in all activities equally, the benefits, & the payments, literally & figuratively.
The stress of paying the bill can take the happiness out of having a good dining experience. Through this campaign, Coffee Culture wants to make the concept of “Splitting The Bill” more popular amongst the masses as people are becoming more financially independent. Although people are increasingly accepting the concept of splitting, a lot of inhibitions like awkwardness and discomfort still persist. Be it your first date or a get together with friends – No matter the nature of your visit, with Split The Bill, the coffee joint wants to make dutching a socially acceptable concept.
Gaurav Narang, the founder of Coffee Culture shares “We are progressing towards a more financially independent society. And no matter a date, a meeting or a get-together – coffee is a constant. #SplitTheBill is about making money no object between two people. As you dutch, you honor another person’s financials, beliefs, and freedom”
Spend your day of love with a cup of coffee that invokes love, respect, and understanding. Visit a Coffee Culture Outlet near you and celebrate your Valentine’s Day as you split the bill, record your views on the concept, share it on social media, and get a free coffee in return! Join the campaign and spread the culture!
Ever since its emergence, Coffee Culture has been a hub for conversations, discussions, and expression of love for coffee. Crafting experience to brilliant brews and exquisite delicacies the brand has opened 22 outlets across 18 cities and is growing a strong network of coffee outlets.
About Coffee Culture
Coffee Culture as the name suggests is more of a local community connect center. Creating elements of the local culture at every outlet and making people connect – the cafe unites the love for coffee as an integral part of our lifestyle. From Live Kitchen to brilliant brews – Coffee Culture is known for great food with good coffees and super cool ambiance connecting with the local culture. Focused on spaces that suit the local audience, the cafe is crafting experience one outlet at a time! The brand has a network of 22 outlets across 18 major cities in India. Find them on Instagram.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
