Hasta La Creative!

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Antenna TV

ANT1, one of the top TV channels in Greece, is about to host an all-time-favourite show for its sixth season: Your Face Sounds Familiar. The show is based on a global concept, upon which celebrity contestants “transform” into global or local singers to show off both singing and disguise skills. Combining these axes – image and sound – we created a print campaign that puts the name of the show… to the test.

Advertising Agency:Frank and Fame, Athens, Greece
Creative Director:Giannis Vassilopoulos
Illustrator:Giannis Vassilopoulos

Online
Impar

People who are missing aren’t always close to home. Often – especially in cases involving human trafficking – people end up being taken to other regions or countries. That’s why Impar (Instituto Ana Paula Moreno) decided to show missing people on a world scale, through a project named #FindHope. 2019 was the year with the highest human trafficking rate of the decade. UN data say the problem affects 24.9 million worldwide. And to find and help the victims, the project seeks help through everyone’s eyes, adding the photos and data of these missing people to the photos that everyone sees on Instagram. On the date of each famous global event, the institution publishes photos of missing people using hashtags on the rise. Thus, when someone searches for the event, they are impacted by photographs of missing persons, increasing the chances of the victims to be found. The project happens in the hashtags of each important event – such as #Grammy2020, #EmmyAwards, #Oscar2020 and #SuperBowl. In addition to the social network initiative, it has a website on which it is possible to register other people or send information to help find them: www.findhopeproject.com

Advertising Agency:BETC, São Paulo, Brazil
Motion Design:Rafael Duarte
Creative Director:Laura Azevedo
Copywriter:Pedro Vidor
Art Director:Rafael Homor

Film
Zalando

E-commerce giant Zalando is on a journey to becoming more relevant to a new generation customers. In their latest streetwear campaign they show that Gen Z in general and streetwear enthusiasts in particular always go their own way.

Advertising Agency:Acne, Sweden
Executive Creative Director:Erik Bergqvist
Senior Creative:Daniel Wall
Copywriter:Rasmus Tsardakas Renhuldt
Senior Art Director:John Hammarström
Account Director:Lovisa Friman Bendz
Account Manager:Alice Kruger Santucci
Director:Daniel Wårdh
Executive Producer:Fredrik Skoglund
Producer:John Ericson
Director Of Photography:Andreas Bjørseth, XOMGMT
Photographer:Vitali Gelwich

Print
McDonald’s

Why cook when you can just skip the dishes? When McDonald’s launched its McDelivery service in the Czech Republic, DDB Prague was challenged to create ads that would create intrigue whilst still getting the word out about the delivery service. And this campaign of poster ads did exactly that. “Using McDonald’s products visually to show the benefit of its delivery service, together with the strong insight that people don’t like dirty dishes makes this piece of work really interesting.” – Gert Laubscher Creative Director DDB Prague The campaign of three ads showcases dirty dishes in each, but with a twist. Each ads’ dirty dishes actually form an iconic McDonald’s item. Stacked pots and dishes forming the Big Mac. Bowls and forks creating McDonald’s famous fries. Glasses, serviette’s and spoons a McSundae.

Advertising Agency:Ddb, Prague, Czech Republic

(TrendHunter.com) The conceptual ‘Z-Motorcycle’ has been designed by Joseph Robinson as a transportation solution that rethinks the aesthetic of the motorcycle. The bike features a Z-shaped design that…

Pedir um Uber em uma viagem internacional pode ser algo complicado. Muitas vezes, ou uma das partes não domina o inglês, ou o próprio idioma local é estranho para o cliente ou para o motorista. Agora, o principal aplicativo de serviço de transportes do mundo implementou uma atualização bastante útil, tanto para clientes quanto para …

O post Nova atualização do Uber introduz ferramenta de tradução de mensagens apareceu primeiro em B9.

Depois do MWC, agora é a vez da F8 deste ano deixar de acontecer por conta da epidemia do coronavírus. O Facebook anunciou nesta quinta-feira (27) a decisão de cancelar a edição 2020 de sua conferência anual, devido ao que define como “preocupações crescentes” sobre a disseminação do COVID-19 no mundo. Embora a feira não …

O post Preocupação com o coronavírus leva Facebook a cancelar conferência de desenvolvedores apareceu primeiro em B9.

O Spotify anunciou nesta quinta-feira (27) o lançamento de uma atualização de seu aplicativo para o iPhone que inaugura uma nova interface do serviço de streaming. A inspiração minimalista é evidente nesta versão da plataforma, que a companhia afirma ter aplicado para tornar o app uma experiência mais acessível para usuários ao redor de todo …

O post Spotify estreia interface minimalista em atualização para iPhone apareceu primeiro em B9.

Have you ever wondered what some of the most iconic works of media art would be like if they were created using today’s technology, science, knowledge and critical perspective on the world?

That’s exactly the question that V2_, the Lab for the Unstable Media in Rotterdam, and In4Art, an organisation dedicated to “art-driven innovation”, are asking. They’ve challenged artists to select one of the works realised at V2_ over the course of its 40 year old history and to reimagine, reengineer and reenact it today.

The first experiment in the series is by Dani Ploeger. The artist and cultural critic decided to revist Stelarc’s Amplified Body, a performance that took place in 1994 and engaged with the relationship between humans, machines and the surrounding space and ultimately the role and functioning of the body.

Dani Ploeger launching the B-Hind interface at V2_Lab for the Unstable Media. Photos by Fenna de Jong

Dani Ploeger launching the B-Hind interface at V2_Lab for the Unstable Media. Photos by Fenna de Jong

Stelarc, Amplified Body, at V2_ in Rotterdam in 1994

During his performance, Stelarc controlled robots, cameras and other instruments by tensing and releasing his muscles. Ploeger’s version of the Amplified Body does exactly that. Except that the only muscle needed to control other instruments is the sphincter.

The specialist devices used in the original work were replaced by their contemporary consumer technology equivalents: a domestic “multimedia robot” which you might never have heard about (for a good reason), an anal electrode with EMG sensor for domestic treatment of faecal incontinence (Anuform & Peritone®), etc. Since these devices are mostly targeting the ageing body, their use in the performance seem to allude ironically to Stelarc’s belief that the human body is obsolete.

Stelarc also remarked: “We have to design bodies to match our machines.” The discourse around body and technology is now much tamer, machines are supposed to answer the needs and dynamics of our body, monitoring and enhancing its performances. The result is that the technologies that interact directly with the body today still seduce us but they have taken a far more mundane, sinister, decidedly less sci-fi turn. They are sleek but they also turn us into sets of data. They are unobtrusive but they will end up on an e-waste dumpsite soon. They are elegant but they can engage with aspects of the human experience that we might find abject and unsightly.

Dani Ploeger, B-Hind, 2020

Dani Ploeger, B-Hind, 2020. Photo: V2_Lab for the unstable media

Dani Ploeger launching the B-Hind interface at V2_Lab for the Unstable Media. Photos by Fenna de Jong

During Art Rotterdam earlier this month, Ploeger launched his “revolutionary anal electrode-powered interface system” with a live product demonstration of the prototype, a champagne reception and speech during which the investors presented their visions for a global commercial product launch. Ploeger’s performance was a huge success with the public. He showed us how the B?hind interface could track his anal sphincter muscle contraction patterns and interact with a robot that projected video and sound footage of his anal canal and intestines onto the walls of the V2_ gallery.

The language used to demo and present the device was the typical start-up rhetoric:

B?hind offers a unique Internet of Things (IoT) solution to fully integrate your sphincter muscle in everyday living. The revolutionary anal electrode-powered interface system replaces conventional hand and voice-based device interaction and enables advanced digital control rooted in the interiors of your body. Celebrating the abject and the grotesque, ?B?hind facilitates simple, plug-and-play access to a holistic body experience in the age of networked society.

Ploeger was inspired not only by the videos that present new technological products but also by his experience at Europe’s biggest consumer electronics fair to promote the latest innovations in ‘Male Grooming’ (his account of how he “infiltrated” Phillips is worth a read.)

Dani Ploeger, B-Hind, 2020. Photo: V2_Lab for the unstable media

The B-Hind device demonstrates all the tensions inherent to an Internet of Things that inhabit the body without being noticed. It looks absurd. But then again, it might not be more absurd than half of the tech products that are supposed to enliven, empower and improve our lives.

Dani Ploeger, B-Hind, 2020. Photo: V2_Lab for the unstable media

Dani Ploeger, B-Hind, 2020. Photo: V2_Lab for the unstable media

Dani Ploeger, B-Hind, 2020. Photo: V2_Lab for the unstable media

Dani Ploeger launching the B-Hind interface at V2_Lab for the Unstable Media. Photos by Fenna de Jong

B?hind was produced through a cooperation between In4Art and V2_Lab for the unstable media.

Previous works by Dani Ploeger: Cutting through the ‘smart’ walls and fences of Fortress Europe; e-waste, porn, ecology & warfare. An interview with Dani Ploeger and Frontline + Patrol.

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