Interflora: Valentine's Day
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The rebranding of one of the historical cities in Egypt. Luxor the land of charm and mystery, Luxor is the most well known recognized City in Upper (Southern) Egypt and the capital of Luxor Governorate. Originally called ‘Thebes’ in ancient Egypt, Luxor is often known also as the ‘World’s greatest open-air Museum. Luxor (Thebes) played a huge part in disbanding and eliminating the invading forces of the Hyksos in Upper Egypt.
This particular crib cost $28,885 to make – the high price is because it’s been made completely without the use of fossil fuels.
Today it is almost impossible to manufacture items that fit the everyday needs of a household without the use of fossil-fuels. The way in which the everyday objects that we buy and use are created plays a huge role in the search for green solutions.
The crib is a proof of concept to start a conversation on the current challenges around fossil free manufacturing. Its aim is to show the challenge of sourcing such materials without the use of coal, gas or oil. The bedding has been hand-woven, the Texel-island wool used in the mattress was transported by sailboat, the wood was felled, sawn and dried using green electricity and even the logo uses the first steel in the world made with hydrogen – instead of cokes – which was transported by train and electric car.
The process of making this crib proves that fossil-free product creation is possible but it also highlights the complex challenges such a feat presents.
Across Europe, a number of industries have already almost disappeared and crafts that have been handed down over generations are in danger of becoming history. The price of losing these skills and the time needed to create a totally green item is too high and must be brought down to ensure a better and cleaner future for the next generation.
Vattenfall is working for that next generation by focusing on finding solutions to make fossil-free living scalable and affordable. To this point, Vattenfall works with various industries like the steel, cement and transport industry to create greener solutions. The aim is to find ways to bring everyday items back to an acceptable price, financially and for the planet.
Print
Mitch&Me
Mitch&Me is a brand of dog’s shampoo who in each new edition of shampoos uses amateur photos belonging to real consumers on its packaging signed on its Instagram. Now it made a limited edition package on Valentine’s day, where dogs “loves” everything they can catch – a your leg, Pippi Longstocking and even a car tire. All photo of course is real and belong to real customers. Be my Valentine!
Advertising Agency:Jekyll & Hyde, Saint-Petersburg, Russian Federation
Integrated, Mobile
IKEA
IKEA superstores tend to be located far from city centers. So along with opening a second store in Dubai, we also gave families a bigger incentive to make trips to IKEA. We offered to convert the time they spent on the road into money, which they could use to buy IKEA products. Customers just had to show the cashier their Google Maps Timeline, which records all their past trips. The time shown on the road to IKEA was converted into money. The rate of conversion was determined using average income levels in the UAE.
Advertising Agency:Memac Ogilvy, Dubai, United Arab Emirates
CCO:Juggi Ramakrishnan
Group Cd:Youssef Gadallah
Creative Team:Nicolas López and Fernando Montero.
Client Team Leader:Hadi Ballout.
Head Of Production:Amin Soltani
Junior Producer:Ann Vaas.
Account Director:Preeti Hothi
Account Manager:Alaa Nour
Creative Director:Karim Sherif
PR team:Saad Abu Touq, Saintana Saad.
Production House:Goldmine Films.
Executive Producer:Madhup Agarwal
Director Of Photography:Miraj Mohamed
Producer:Shaharbano Zaidi
Production Assistant:Sara Abdullah, Armela Atun, Mahesh Pottavathini
Administration & Accounts:Dona Vaas
Client:IKEA Al Futtaim
Gm Marketing:Carla Klumpenaar
Communication & Interior Design:Carla Klumpenaar
Regional Communication Manager:Amer Yaghi
Regional Digital Marketing Specialist:Noha Gheith
PR and Communications Specialist:Benita Chowdhury
Print
Chupa Chups
Chupa Chups’ positioning of ‘Forever Fun’ is rooted in the philosophy that fun is for every life-stage, and not just for kids. This iconic brand’s love for spontaneous, uninhibited fun had to be dialed up through its cheeky personality. For Valentine’s Day, a two-sided lollipop with a short stem, cheekily implied an opportunity to kiss while enjoying the lollipop with the love of your life.
Advertising Agency:Phoenix Ogilvy, Colombo, Sri Lanka
Chief Executive Creative Officer:Rajiv R. Menon
Senior Art Director:Rogger Kenneth Schales
Copywriter:Rajiv R. Menon
Associate Account Director:Shabeer Ali
Commercial Retoucher:Roshan Mallawaarachchi
Design, Mobile
Stamma
The charming and tongue-in-cheek illustrations reveal that the individual has a stammer in a way the charity feels will empower individuals. Illustrations can be downloaded from stamma.org where there will also be articles on dating, love and romance, from the perspective of people who stammer.
Advertising Agency:VMLY&R, London, United Kingdom
Print
McDonald’s
Vietnam’s night life continues to boom. However, people were not considering McDonald’s as an option to satisfy their hunger pangs late at night, and instead they were opting to eat street food and at hawker food stalls. The problem was that deep in the Vietnamese psyche when we think late night meal, we think street food. So, we needed to remind the night owls that their favourite restaurant McDonald’s is open all night. So, we created this print, poster and outdoor campaign using the iconic McDonald’s arch cleverly and subtlety incorporated in the eyes of nocturnal creatures in Vietnam.
Advertising Agency:Leo Burnett, Colombo Sri Lanka Leo Burnett Vietnam
Chief Creative Officer:Ransley Burrows
Chief Executive Officer:Sanjay Chaudhari, Lukasz Roszczyc
Senior Creative Director:Athula Kathriarachchi
Creative Group Head:Malaka Samith
Art Director:Ajantha Kumara, Kit Huynh
Illustrator:Chathuranga Gamage
Account Executive:Falul Hallaj, Long Le
Executive Creative Director:Paolo Garcia
Creative Director:Chandu Rajapreyar
General Manager:Kate Bayona-Garcia
Final Artist:Quoc Nguyen
Account Director:Thuy Pham
General Manager Starcom:Vineeth Dhruvan
Media Planner:Ha Vu, An Ngoc Nguyen
The Sommelier of San Francisco. The Scout of Los Angeles. A Scooterson Story. #RideScooterson
‘The Story of 90 Coins’ unfolds through a special promise of love and happiness made by one male passionate lover to a seemingly reluctant girl. Ninety coins symbolize ninety days the guy gives himself to convince the girl to marry him by showing her his true color and prove his intentions. Everything seems to go quite well as the two, in fact, fall in love. But time passes and the romance bubble deflates as reality breaks in with its daily routine, ambiguity, and incomprehension. Will they be able to overcome this critical passage or will they put an end to what it started so pure and beautiful? Without spoiling the finale, the short film reminds: “Don’t let a promise just be a beautiful memory” which somehow invites to not surrender to the hard moments of love but to try trusting its capacity of resilience and re-launch it in a greater perspective. In sum, try not to kill something beautiful as you may regret for the rest of your life. This is the story of a promise, misunderstanding and regret. The story of 90 coins.
Marcio is a family farmer who lives in a small county in the interior of the state of Parana, in Brazil. In his routine, Marcio takes care of the farm work only by himself, facing the inherent difficulties in rural life, like any typical farmer. I mean, not that typical, because he has been blind for 10 years. In a process of reinvention, the protagonist has overcome barriers and has the responsibility to take care of his rural property alone. This inspiring and reinvention story was told by Show Rural Coopavel to encourage everyone to see beyond the difficulties, as Marcio did. Like Marcio, the Show Rural Coopavel, has been helping Brazilian farmers to reinvent themselves for more than 30 years, whether with technology or free knowledge within their event for more than 250 thousand people.
IKEA has been a natural part of people’s lives for almost 80 years. Their products and solutions have helped out to create a better everyday life by supporting people in all kinds of life situations. With the film IKEA want to inspire people to a more sustainable lifestyle by portraying how an old armchair and all the memories that are connected to it can be passed on to a new generation. Because a sustainable lifestyle is not only about choosing sustainable products, it’s also about letting existing products get a prolonged life.
A billboard advertises English courses in Zagreb, Croatia, using the words of that country’s E.U. ambassador, Irena Andrassy – as she said “Good riddance” to the UK ambassador.
The charming and tongue-in-cheek illustrations reveal that the individual has a stammer in a way the charity feels will empower individuals. Illustrations can be downloaded from stamma.org where there will also be articles on dating, love and romance, from the perspective of people who stammer.
For its 2020 wishes, we made a hip French startup send 1992 calendars.