(TrendHunter.com) The March 2020 drinking trends range from wine-like water drinks to chia milk alternatives and showcase how brands are using unusual ingredients to create a complex flavor profile resulting in an…
(TrendHunter.com) The March 2020 youth category spotlights products and initiatives that will enlighten and bring joy to the Gen Z demographic. A lot of the examples here are related to toys, many of which have some…
(TrendHunter.com) The ‘Birdbox’ cabin is a minimalist structure designed by Norway-based Livit as a tranquil oasis for those who want to escape the hustle and bustle of city life in favor of a Zen-focused…
(TrendHunter.com) After the call for sustainability entered the mainstream, many companies began rethinking their practices and methods of production and the March 2020 eco round-up calls attention to the newest…
(TrendHunter.com) The March 2020 design category shows an equal amount of examples that highlight the necessity for aesthetics and innovation in usability. Many of the projects here are inspired by artistic works,…
(TrendHunter.com) Emerging sports trends span many different products, from exercise gear to content for fans, overall the March 2020 sports trends focus on immersing fans further into the sports they love while…
(TrendHunter.com) There are many successful initiatives that call consumer attention to a particular product or campaign, however, the March 2020 branding round-up highlights a few aesthetics that are quite…
Canceling plans has become far too common. “I have to work late.” “I need to feed the dog.” “My refrigerator broke”. “I’m sick.” (cough, cough) It’s easy to forget how quickly time passes without seeing those that matter. See what happens when Stella Artois hosted a café (and a little social experiment) to surprise people with exactly how much their time together is worth.
In celebration of the extra 24hrs we’re gifted on Leap Day, and to make it a little easier to connect with those that matter most, they started a $366,000 Stella Leap Day Beer Fund.
Discord, darkness, defiance. The 2020/21 season.
BooneOakley’s campaign for Destin-Fort Walton Beach began with one important fact: 56% of children spend less time outside than maximum security prison inmates. Childhood is being spent indoors. And Destin-Fort Walton Beach is ready to open the door and get kids back outside, where they belong. But Destin-Fort Walton Beach isn’t just telling parents to get their kids outside, they’re showing them when, where and how to do it. In a partnership with USA Today BooneOakley developed an adventure quiz to let families explore curated activities taking into account their risk tolerance and children’s ages. This quiz links to even more detailed information on DestinFWB.com where families can browse 360 videos, quick tips and real kid reviews of their chosen adventures.
An interactive display will connect consumers to brand influencers. When removing the sneakers from the shelf, a video call is made, in which the influencer gives his opinion and presents the differentials of the shoe.
A man uses a new shampoo. The shampoo makes a fish grow out of his head, getting him into all kinds of trouble.
If a thief steals your identity, they can use it to commit crimes in your name. TAXI Vancouver partnered with the Vancouver Police Department to warn the public about the threat of identity theft in an arresting way – by turning a victim’s thumbprint into a balaclava.
Soorya is a brand that is well known among all households in Sri Lanka. The objective was to showcase that Soorya match sticks last longer with a slower burn. Sri Lankans tend to be more attracted to chatter as people are more likely to discuss and gossip about a bad rumor compared to a good rumor, this was the foundation of the creative thought and campaign. Fire on a match stick can mean two different things. The first is the actual function of the product. The other, is how the insight of gossips that is substituted by fire lasts among the society/community. Hence, the creative illustration where the match stick head that sparks, is the subject to chatter and the wax stick resembles the number of people that the subjected matter is gossiped across, in order to portray the product USP of its long lasting burn. 3 Print Ads were published in Nawaliya which is local tabloid that is popular for trending stories. All 3 print ads showcase an illustration of how gossips within an office, village and political scenario starts with one person and slowly spreads across and keeps burning across multiple people. Each gossip and individual character was visually crafted to bring out the cultural relevance of the specific scenario.
Laima is a legend. It is a brand known to generations and everyone means something of its own. Childhood, moments of relaxation, pleasure. First of all, Laima is the story of love. To yourself, your loved ones, your love for your history and your roots. At the same time, however, it is a distinctly Latvian brand that is inextricably linked with it united with the people of Latvia, its destinies and events. Celebrating its 150th anniversary Laima will combine two stories – love and belonging to Latvia.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
