Hasta La Creative!

From shoppers’ insight that nothing could stop their determination to shop at the best sales event of the year, nothing even the death itself. The commercial intentionally use “die” or “death” in social context such as costume malfunction, intimate lift incident, or commit a career suicide. And of course yes, those things can’t bring us dead!

With the launch of the new BMW 1 Series – ‘The 1’, BMW has teamed up with Pacific soul queen Ladi6 and breakthrough NZ/LA producer and songwriter BAYNK. Each artist personally curated a playlist of their favourite driving tunes for NZers to enjoy, alongside other BMW driving-themed playlists.

Within their Spotify profile, BMW have unlocked over 85 hours of listening, equating to over 8000kms of driving music for NZers this summer – enough to drive the length of the country 7 times. So whether you’re ‘Cruising up North’, with the ‘Girls on Tour’ or crawling ‘Halfway Down Dominion Road’, BMW have a playlist for every driving occasion.

With visuals captured by Steven Boniface, and Ladi6 and BAYNK providing tunes, users can access the unique playlists by scanning the Spotify codes on OOH street posters and mall panels, or connect via the digital banners and short-form music videos released on the Spotify platform and social.

BMW’s Artist Videos can be found here:

Ladi 6 post: https://www.facebook.com/BMWNewZealand/videos/515664085830600/
BAYNK post: https://www.facebook.com/BMWNewZealand/videos/1012574032442175/
 
BMW’s Spotify profile can be found here:? bit.ly/BMWxSpotify

It’s not how we make mistakes, but how we correct them that defines us.

Monday was United Nation’s International Day for the Elimination of Violence against Women. Finland is the 2nd most dangerous country for women in Europe when it comes to experiencing violence, according to a study conducted by the EU. Nearly half of all women over the age of 15 have experienced physical abuse in Finland.

Nollalinja, a Finnish nationwide free-of-charge helpline for anyone who has experienced violence or a threat of violence in a close relationship decided that the Havis Amanda statue could serve as an important reminder of domestic violence. This is why the statue now wears a neck brace.

It’s a great feeling when you find out the places you go offer Entertainer discounts. So good, it’s worth celebrating.

International branding and design agency Trollbäck+Company today unveils a collaboration with Decoded Advertising to create a brand film for Penn State University. The short film, currently being used to excite potential Penn State students, which creates pride in those who already attend and also nostalgia in alumni, is made from video content supplied by Decoded and Penn State with editing, animation and typography by Trollbäck+Company. Creating a different kind of film Penn State wanted a visual asset that promoted the campus, facilities and university ethos, which they could proudly use across social media and web, that was compelling enough to play at big events. Elliott Chaffer, Executive Creative Director, Trollbäck+Company, says: “With the content Decoded Advertising and Penn State gave us, we created a visual strategic response that demonstrated the path we wanted to take. We knew it had to be punchy and vibrant. We brought the video to life by carrying out the editing and working on the typography at the same time, layering the text and music in the brand film and ultimately bringing everything together.” The musically driven and percussive brand film features the Penn State chant which plays out at football games – ‘We are Penn State’. The fast-paced film contains many examples of how to animate typography, including repetition of text, as well as words morphing into new words to create an interesting visual hook. Some words move slowly while others shoot across the screen to create impact. Small discovery elements appear throughout the film so that the video can be watched repeatedly, providing the viewer with surprises each time. It’s all in the edit Chaffer adds: “It’s complicated to get the pictures, music and words to work together. It requires the editor and animator to be in the same headspace and to work closely together, which is a process that we love. “It’s all about the rhythm and pace and how many frames there are. We know younger people are used to reading fast moving text online, and that allowed us to increase the speed of the text on screen in places. We’re very flexible about how we work with clients. On this project we were design and production partners which allows us to use our expertise in motion graphics to create a film we were all proud of.”