Hasta La Creative!

Console launch created for Wreckfest, destruction racing game for Ps4&Xbox. Created for Bugbear Entertainment and THQ Nordic by Great Branding and Kauas. The campaign rollout can be seen starting at July 3rd here: https://www.facebook.com/wreckfestofficial/

Genelec joined forces with Boiler Room and created a true 360 campaign taking in: event, premium content and contest. Results: Purchase intent increased by over 80%. The live broadcast audience was 2,1 million people all over the world.

„The rights of artists to express themselves freely are under threat worldwide…” D. Khan, Unesco Ambassador for Artistic Freedom and Creativity STROKE Art Fair supports artists that are bold enough to defend and articulate their point of view. STROKE embraces the importance of the freedom of expression in arts and entertainment: a human right as of 1948 set out in Article 19 by the UN General Assembly. Together with street artist ‘Capo’s Finest’, an immersive online gallery was created – based on large scale watercolor portraits on Khadi hand-made paper. A courageous look at 8 political leaders and their decisions – interpreted as tattoos, symbolizing irrevocability of political actions. Each motive is mirrored by handpicked content snippets from a wide range of global news portals. Every user is invited to download the portraits including article 19.

For maximum user experience, we didn’t squeeze the artwork onto miniature mobile screens: it’s desktop only. Accompanied by an out-of-home flight, we launched the online experience on World Design Day on April 27th, 2018 and invited the entire internet to find out about the inconvenient truth.

‘Beto & Elena’ is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian television, and Elena, a fan of the TV series. Through its storytelling, the film shows us the absolute essence of what happens between viewers and their favorite TV series. The spot has been launched with an 80s music hit called Fantasy, a famous Peruvian pop song that comes alive again in the cover version of Arianna Fernandez.

Santoor is India’s most loved and largest selling beauty soap among women. Santoor wanted to create a relevant campaign to connect with young voters during the elections. But, the big question we were grappling with was – what could a beauty brand say during the elections? Most research indicated that Indian youth were disillusioned with politics and voter apathy was high among youth. During the height of the election season, #fashion and #beauty were trending more than #voting. So, our goal was simple – to bridge the gap between beauty and the ballot. To make voting just as trendy and beautiful. We wanted young women to not just look young, but to think young too.