Hasta La Creative!

You could be forgiven for assuming that any comprehensive branding campaign for a B2B data analytics company would be unimaginative. However, full service creative studio Bonfire Labs, San Francisco, has made it a habit of defying the expectations of traditional B2B – infusing the category with a sense of humanity usually reserved only for B2C work. The latest example of their B2H (business-to-human) approach can be found in their work for Splunk, providers of the world’s first Data-to-Everything platform.

Making inspired choices doesn’t have to be complex thanks to SAQ Inspire On your last visit to the SAQ, did you end up grabbing a bottle of Château This Will Do The Job, I Guess or OMG I Love The Lettering On This One? In its new communications platform created by Cossette, the SAQ turns the spotlight on labels, which humorously reveal the real reason people sometimes choose one bottle over another. “Let’s be honest, when it comes to selecting a bottle of wine or spirits, we can all exhibit certain purchase behaviours that we don’t want to admit to. We pretend to be knowledgeable, or we allow ourselves to be influenced by attractive labels or by the number of bottles left on the shelf—not that there’s anything wrong with that,” explained Michel-Alex Lessard, Vice-President, Strategy, at Cossette. But when we share our Inspire card and take advantage of all the features of the Inspire program, like our purchase history, taste profile or personalized offers, we can make choices that are better suited to our tastes. Habit, lack of time, memory lapse—we can all see ourselves in the consumer behaviours playfully depicted on television, on signage, online, and in store. So, to promote the different aspects of the Inspire program, the integrated campaign invites consumers to rethink their approach to buying alcohol and to develop new habits. Yet the platform isn’t at all preachy—instead, it suggests practical, affordable ways to get the most out of the program and the recommendations of in-store advisors.

From December 8th, Virgin Trains will no longer be running the West Coast Mainline. We really have had the time of our lives, so we had one final party to celebrate. All aboard the final Virgin Trains service – from 1997 to 2019.

Mariah has declared it’s Officially Christmas! It’s time to get in the holiday spirit with her ‘All I Want For Christmas Is You Experience’ available now, only on Spotify.

A large part of the Brazilian sea coast was hit by an unknown and so far undetected oil spoiling. While this situation is unsolved, the ocean ecosystem suffers with the tragical consequences.

Even joint efforts were created to assemble volunteers that started to collect by their own initiative the oil spoiled over the beaches. This campaign suggests a closer look to what isn’t so visible: the suffering caused to so many marine species and the people that claims for quicker solutions to this terrible environmental tragedy.

Courtesy of Air Canada, Henry and members from Ajax Creative flew to France to capture the celebration, the stories, and the emotion behind the 75th anniversary of the D-Day landings and the Normandy Campaign.