Hasta La Creative!

Online
McDonald’s;Spotify

McDonald’s is characterized by offering its customers the best French fries in the world; and now it will also offer a unique digital experience. Each consumer can use their McFries to have access to music that is in accordance with their mood; this is an innovative action developed in partnership with Spotify. Created by the agencies DPZ&T Brazil and Leo Burnett Colombia, the project focuses on diversifying the customer’s experience when they go to the restaurants.

The clients will be invited to place their McFries on a code traced on the tray liner. When finished, they can open the Spotify app and scan the Spotify code on the tray liner. After the content is synchronized with the app, users will be taken to a Spotify profile named “FriesList”, specially created for the action. Then, they can enjoy the meal and listen to the songs from different and exclusive playlists, such as “FriTops of the Moment”, “I’m Out of Fries” or “Someone Stole My Fries”.

Advertising Agency:DPZ&T, Brazil
Advertising Agency:Leo Burnett, Colombia
Creatives DPZ&T:Raphael Lucone, Thomaz Dantas, Giampietro Zanon, Bruno Landi, Vinicius Curi
Account team:Daniel Jotta, Mariana Magalhães, Eduardo Brunoro, Hernán Cuñado, Rafaela Neves, Lucia Corrêa, Denise Farinola
Approval Client:Dan Gertsacov, Santiago Blanco, Elizabeth Porth, Guilherme Coe, Diana Pelaez, Ana María Montoya, Carolina Martinez, João Branco, Marcelo Ferronato, Bruna Rocha
Producer:Oriental Films, Thais Urenha
Directing:Diego Robino
Executive Producer:Diego Robino
Director Of Photography:Federico Polleri
Costume design:Caro Dure
Editing:Jose Vitarella
Final Artwork:Oriental Films
Post Production:Oriental Films
Graphic Production:Marcos Moura, Cristiano Arashiro
Audio Producer:Lucha Libre Audio
Music Production:Paulinho Corcione
Music Creation:Paulinho Corcione and Equipe Lucha
Coordination:Dudú Missono

Film, Online
Getty Images

Coma is an original series made 100% out of image bank content. It’s a 3-episode, series with 5(ish) minutes each. The client is Getty Images. So, in other to show the endless possibilities of its collection, we told the story of David – a sarcastic patient in a coma struggling to solve the mystery of his own identity. And all he has are random images in his head. Not knowing which ones are memories and which ones are dreams. The creation is from AlmapBBDO, with production from Stink Films. The project also features an immersive website where the public can experience a little bit of the patient’s coma: https://gettyimagescoma.com

Advertising Agency:AlmapBBDO, São Paulo, Brazil
CCO:Luiz Sanches
ECDs:Bruno Prosperi, Keka Morelle, Marcelo Nogueira, André Gola, Pernil
Creatives:Thom Bregantin, Israel Medeiros, Pedro Corbett, Gustavo Tasselli
Digital Crative Director:Luciana Haguiara
Digital Creatives:Bruno Bizuti, Marco Leal
Ux:Caroline Kayatt
Motion:Francisco Andrade (Chicoh)
Rtvc:Vera Jacinto, Diego Villas Bôas, Aline Silva
Production Company:Stink Films
Diretors:Squarehead and Cassiano Prado
Script:Thom Bregantin, Israel Medeiros, Pedro Corbett, Gustavo Tasselli, Cassiano Prado, Rogério Corrêa, Eduardo Ribeiro, José Carvalho
Image Search:Guilherme Ifanger, Luis Michelazzo, Helena Chamon.
Diretora Executiva:Ingrid Raszl
Produção Executiva:Renata Dumont, Carolina Junqueira, Camila Martinez, Carol Duarte.
Coordenação de Produção:Paula Macedo, Rogerio Maestro
Coordenação de Pósprodução:Roberta Bruzadin
Montadores dos episódios:Fernanda Cardoso, Squarehead, Danilo Abraham, Victor Cohen
Montador do trailer:Squarehead
Abertura:Henrique Fernandes
Assistente de montagem e finalização:Mariana Perin
PósProdução e Color Grading:Stink Films
Produtora de Som:Raw
Produtor:Equipe Raw
Atendimento:Rogério Pereira, Maysa Oliveira, Ana Clara Grana Costa
Coordenação:Roberio Barbosa
Produtora digital:Slikland
Cso:Cintia Gonçalves
Midia:Carla Durighetto, Paula Kosugi
Aprovação:Gene Foca, Elvira Cameriere, André Pantaleão, Natália Moraes

Film
UNINASSAU University

Advertising Agency:Agência UM, Recife, Brazil
Creative Director:Lenilson Lima
Creatives:Lenilson Lima, Carolina Menucci, André Galiza
Account:Ludmila Marques, Fernando Santana, Érika Moura, Waneska Silva
Digital Manager:Caio Leão
Digital Media:Leonardo Aguiar
Executive Producers:Karol Rocha, Priscilla Silva, Rosângela Borges
Edition:Romero Da Fonte, Erick Vasconcelos, Donato Sansone
Production Company:Cc
Director:Lenilson Lima
Producer:Logic Music
Audio:Logic Music
Client:Janyo Diniz, Bruno Burgos

Online
Jagermeister

In the music sector, many artists collaborate with one another on duets.

But with “Be The Meister” this idea of collaboration is taken one step further. The idea was to merge 2 songs and 2 music videos from 2 different artists so that, when they are put together, they create a new song and a new music video. In this way, Jägermeister could transmit its new positioning through an unpublished piece in audiovisual format, and with voices that its audience would be willing to listen to: two urban music artists.

Advertising Agency:Proximity, Barcelona, Spain
Global Chief Creative Officer:Eva Santos
Creative Director:Ferran Lafuente & Ramón Caba
Art Director:Rodrigo Chaparreiro, David Casado, Juan Cantero
Copywriter:Edu Escudero, Guillem Gutiérrez
Strategy Manager:Patricia Urgoiti
Strategic Planner:Silvia Lahoz
Client Services Director:Amanda Muñiz
Account Supervisor:Aida Mateo
Account Executive:Roger López
Communication Director:Laura Carrillo
Production Director:Maria Soler

Film
Nike

Advertising Agency:Wieden+Kennedy, Portland, USA
Executive Creative Directors:Eric Baldwin, Jason Bagley
Creative Directors:Alberto Ponte, Ryan O’Rourke
Art Directors:Emma Barnett, Pedro Izique
Copywriter:Josh Bogdan
Art Director – Social:Naoki Ga
Copywriter – Social:Gus Solis
Head Of Production:Matt Hunnicutt, Dre Krichevsky
Executive Producers:Jake Grand, Krystle Mortimore
Lead Producer:Katie McCain
Integrated Producer:Bob Guerrero
Producer:Amy Leach, Mia Saunders, Goutham Hampankatta, Ashley Benton
Associate Producer:Candice Harbour, Diana Hidalgo Román
Production Coordinator:Shani Storey, Sean Tomek, Fyn Foo, Will Tyler, Jessica Amburgey
Brand Management:André Gustavo, Kate Rutkowski, Steve Smith, Paanii Annan
Strategy:Andy Lindblade, Nathan Goldberg
Media Comms:Daniel Sheniak, Emily Graham, Stephanie Campbell
Business Affairs Manager:Maureen Doyle
Traffic:Maggie Harasyn, Sabrina Reddy
Executive Design Producer:Alicia Kuna
Design Producer:Michael Rosenau
Studio Designers:Jim Ward, Mitch Wilson
Retouching:Frazer Goodbody, Kyle Pero, Amy Ellars
Creative Operations Manager:Saba Spencer
Copyediting:James Yu
Production Company:Prettybird, Stadium, Auditorium
Director:François Rousselet, Monroe Alvarez
Dp:Matias Boucard
Vice President:Ali Brown
Executive Producer:Ali Brown, Anastasia Von Rahl, Carol Dunn, Leslie Carthy, Michael Bergin
Ep:Suzanne Hargrove
Supervising Producer:Suzanne Hargrove
Director Of Production:Tracy Hauser
Line Producer:Julie Sawyer, Carlye Burke
Production Designer:Nora Takacs (US), Laura Sabat (Barcelona)
Editorial Company:Rock Paper Scissors, Spotwelders
Editors:Lauren Dellara (Anthem), Jamie Foord (Social)
Assistant Editors:Thomas Rickert, Patrick Tuck, Erin McCaffrey
Post Producer:Adam Parker, Catherine Liu, Jessica Davis
Post Executive Producer:Rana Martin
Managing Director:Eve Kornblum
Vfx Company:The Mill
Creative Director:John Shirley, Kelly Bayett
Chief Creative Officer:Phil Crowe
2d Lead Artist:John Shirley, James Allen, Andrew ‘Wood’ Barnsely, Roxy Zuckerman
Shoot Supervisor:John Shirly, Phil Crowe, Philip Maddock, Andrew Barnsley Wood
Senior Producer:Jacklyn Ramirez, Colin Oaten, Alexandra Paton
Matte Painting:Gillian George, Rasha Shalaby
Design:Justin Mays, Greg Rubner
Color Company:The Mill
Colorist:Adam Scott, Arianna Shining Star
Color Executive Producer:Linda Jackson
Color Producer:Liza Kerlin
Color Assist:Logan Hghlen, Gemma Parr, Nate Seymour
Music Artist:Joan Jett
Song:Bad Reputation, 7 Nation Army, Anything I Do
Artist:Jack White, CLiQ f, Ms Banks and Alika
Music Supervision by:Human
Creative Lead:Craig Deleon
Sound Design Company:Joint
Sound Designer:Noah Woodburn
Audio Assistant:Natalie Huizenga
Cinematography:Samy Mosher, Eric Maldin
Photographers:Thierry Des Fontaines, Maria Montilla
Assistant Camera:Kiara Ramirez, Ksusha Genefeld
Production sound:Daniela Fermín, Victoria Carrillo
Postproduction sound:Dallas Taylor, Defacto Sound
Production Assistants:Peter Hou, Christian Spencer
Editor:Paul Sabater
Color:Apache
Original Music and Mix:Barking Owl
Composers:Brian Canning, Ethan Walter
Mixer:AJ Murillo