Khalsa Aid: Hashtags don't heal

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Khalsa Aid

Hashtags don’t heal. To make a real difference, log on on the www.khalsaaid.org/donate

Being one of the worst humanitarian crises of our times, the Syrian conflict has received worldwide attention. Since 2011, social media has been flooded with millions of posts and hashtags supporting Syrian refugees, condemning those responsible for it and urging the ones in power to act. 

But while the support has been widespread, it isn’t wholehearted and stops at being lip-service. What Syria needs isn’t a place in thoughts and prayers and slacktivism in the form of a million more hashtags, it needs urgent humanitarian aid for over 13.1 million Syrians. 

It needs shelter for over 5.6 million Syrians who’ve been displaced from their homes. 

Simply put, it needs the world to stop posting and hashtag-ing about Syria and make a real difference by donating.

Advertising Agency:Ddb Mudra, Mumbai, India
Creative Lead:Rahul Mathew, Shagun Seda, Manish Darji, Ashish Phatak
Account Management:Aditya Kanthy
Creative:Prasad Rao, Tushar Sawant, Rahul Arcot
Corporate Communication & PR:Akanksha Mishra
Manager:Ellina Rath
Brand Management:Ankita Choudhary
Print Production:Amol Jadhav
Retoucher:Ravindra Ambavkar

CANNES LYIN’S: THE GRAND PRICKS’ HARD TRUTH

adrants

Despite a Unilever exec’s “Woke-washing” warning, the Cannes Lyin’s Grand Pricks this year didn’t seem to get the cosmic cultural memo that empty-headed, lazy virtue signaling is on the wane.

Kaspi.kz: Raccoon the Dishwasher

Online+Offline viral advertising campaign leaded by a usual raccoon, that raised sales of dishwashing machines in the online store Kaspi.kz up to 41,25%.

Video of Raccoon the Dishwasher_2 min

Banglalink: Everybody Khushi Khushi

Banglalink Integrated Ad - Everybody Khushi Khushi

In the saturated telco scene of Bangladesh, customers seek three major things from their operators – price, network and offers. Price is the key recommendation driver and Banglalink has been catering price benefits for their customers. This thematic is a continuation of the story, where we previously claimed Banglalink as the “Champion of giving more”. Now, this TVC showed the customers’ point of view, where they get happier after receiving Banglalink offers that gives them more of everything than anyone else in the market. We created three specific dance moves that symbolizes “With Banglalink”, “getting more” and “happiness” to communicate the brand proposition consecutively. We took Shakib Khan and Nusrat Faria as our protagonists who have a huge fan following in Bangladesh. Using them as protagonists have helped us to generate huge response and positive word of mouth. These dance moves went viral in tiktok and other social media platforms as thousands of people replicated the dance move there.

Video of Everybody Khushi – Banglalink

Haval: Haval Loves You

More than 1000 roses were offered to the crowd in Tunis streets.

Video of HAVAL LOVES YOU -SAINT VALENTIN-

Cherezchur: AD Constructor

Cherezchur Digital Ad - AD Constructor

Every year, brands in Russia shells out billions of dollars to target audiences with hundreds of thousands of new ads that all look the same.

And while native advertising and creative branded content is starting to turn heads (and boost sales) in some markets, Russian companies spent nearly $3 billion last year alone on airing direct TV video advertising.
Creative branded content production Maffick Moscow wants to help brands to stop paying good money for bad ads.
And introducing Ad Constructor(https://maffick.ru/ , https://maffick.ru/adconstructor): an online service that lets you customize your very own free ad content in minutes, for any product or service you want!

Ad Constructor offers ready-to-go videos based on scientifically selected pre-set categories. Harnessing the most effective messaging tools available, that’ve been tested millions of times on real live people.

Just choose your category, enter your brand information, your slogan, a pack shot: and that’s it.
Download your free video and share it online with message: “download your typical TVC for free, shoot something new with Maffick Moscow”.

Ilumya: Defy the Laws of Psoriasis

Psoriasis is a disease of burdens. Patients are weighed down by treatment schedules and side effects, while dermatologists invest significant time with spotty success. These were considered some of the unwritten laws of psoriasis until ILUMYATM broke all the rules. Patients and dermatologists can now live without the weight of psoriasis treatment holding them down. To bring this to life, we portrayed patients literally breaking free from the “Laws of Gravity/Psoriasis.” Executional details take the imagery further: the website exemplifies burdens lifting by scrolling from bottom to top, and the augmented reality experience allows dermatologists to interact with floating imagery.

Galamb Tailoring: Galamb Tailoring '18

Galamb (Pigeon) Tailoring is a bespoke tailor shop in the heart of Budapest. Beside their custom designed, high-quality suits, the salon brought out a new collection: these suits are not exclusively designed for special occasions or holidays, but also for everyday wear.

We defined this ordinary reality by the character who stumbles and falls in everyday situations. We follow the day-to-day life of the protagonist from one situation to the other and freeze every scene for a moment when the image turns into a well-composed fashion photo. Between the scenes, we also progress in an ordinary, “making of” way: it is not a problem if the lamp hangs in the scene or the edge of the set is visible. The movement of our only character is not visible as he runs from one set to the other while the camera is in motion. With this contrast between the puritan, everyday definition and the composed scenes that freeze for some moments, we formulated an “everyday yet high-fashion” message.

Video of Galamb Tailoring No. 2

Oêa: Copa 2019 — ?? 1-2 ?? / ?? 1-0 ??

Bem-vindo a um novo episódio de cobertura diária da Copa do Mundo de Futebol Feminino! A rodada teve mais decisões e o Oêa fala sobre todas elas, além do retorno da seleção brasileira e muito mais! Manda o play! Edição: Jéssica CorreaApoio à pauta: Agê BarrosProdução: Letícia ValenteIdentidade visual: Johnny Britto

O post Oêa: Copa 2019 — ?? 1-2 ?? / ?? 1-0 ?? apareceu primeiro em B9.

New York City’s Public Libraries to End Film Streaming Through Kanopy

The libraries cited unsustainable costs in ending the service. Cinephiles took to social media with their reactions.

Casual Astronaut: Director of Client Service

Competitive annual salary + incentives; relocation assistance available:

Casual Astronaut:
Casual Astronaut is seeking a full-time Director of Client Service to join the our rapidly growing content marketing agency (based in Phoenix).
Phoenix, AZ

Houghton Mifflin Harcourt: Marketing Account Manager- Strategy

Competitive:

Houghton Mifflin Harcourt:
HMH® The Learning Company is seeking an enthusiastic Account Manager (Strategy) to join their dynamic internal agency.  
New York City, New York (US)

After Protests at Cannes, Creative Leaders Say Climate Change Must Become a Priority

CANNES, France–From almost any angle, the unavoidable backdrop of Cannes is a sprawling flotilla of cruise ships and megayachts. Black helicopters buzz endlessly back and forth, shuttling executives to and from the Cannes Lions festival. It is a place largely defined by inescapable excess. While the juries at this year’s Cannes Lions certainly awarded work…

George Clooney irá dirigir e protagonizar filme pós-apocalíptico para Netflix

Com o roteiro inspirado no romance de 2004 “Good Morning, Midnight”, de Lily Brooks-Dalton, a Netflix está trabalhando em um novo filme original de futuros pós-apocalípticos. O tema, que é comumente abordado em obras de ficção científica, se fez presente em alguns projetos importantes e recentes do serviço de streaming, como “Bird Box” e “O …

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FIAT: Liveroom

The film shows a couple who see the female selection in the living room. In a fun way, the production equally exalts football. In production, the couple leaves home and goes to the store to buy a car with the dog.

Video of Campanha Todos Juntos Fiat.

Mitchel Levitas, Editor in Leading Posts at The Times, Dies at 89

A Polk Award winner, he edited the Op-Ed page, The Book Review, The Week in Review and also oversaw the metropolitan coverage.

An Artist Says His Work Was Copied on a Stock Service, Then Used to Win a Cannes Lion

Is it really Cannes Lions if there isn’t a controversy around at least one winner? Just as the annual festival’s dust seemed to be settling, a freelance Dutch illustrator named Rik Oostenbroek has accused agency MullenLowe SSP3 in Colombia of using stock imagery that copies his signature style and dropping it into a Hyundai campaign…

Bud Light resgata “Real Men of Genius”, agora com situações que envolvem redes sociais

A Budweiser resgatou um de seus principais anúncios com a Bud Light, agora repaginado para brincar com situações modernas que envolvem as redes sociais. Anos depois de lançar a série de comerciais “Real Men of Genious”, a marca divulga a versão “Internet Heroes of Genius”. Os comerciais de “Real Men of Genius” ajudaram a estabelecer …

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Sir Kensington’s: Abandon All Bland

Sir Kensington’s Integrated Ad - Abandon All Bland
Sir Kensington’s Integrated Ad - Abandon All Bland
Sir Kensington’s Integrated Ad - Abandon All Bland
Sir Kensington’s Integrated Ad - Abandon All Bland

No Frills: Haul or Nothing, Aisles of Glory

Play “Aisles of Glory”: www.aislesofglory.nofrills.ca/

Video of No Frills – Haul or Nothing

Video of Hauler Aisles of Glory Promo Video