The Brazilian agribusiness cooperative Coopavel, one of the biggest in the country, believes that cooperativism is the key for the future. So they want to show that together we can achieve goals that couldn’t be achieved alone.
We were recently challenged to reposition and refresh a leading insurance software company as they continue to build their image as innovators and future-forward in their field. Our work included a brand story rewrite, rearchitecting their website, and a full event redesign.
The Campaign revolves around the Love for the wife that every husband has, irrespective of her color, size, personality etc. JK Tyre take care of everyone’s life and wife.
The posters, designed to feel like a living, breathing sculpture, highlight how Amtrak Hiawatha provides college kids some much-needed “me-time.” The campaign uses playful, short sentences, like “Panic study your way to a B-,” accompanied with imagery that brings each word to life. The series of posters, which offer students a discount on train travel, appear in train stations in both cities and on bus shelters near college campuses.
Laughlin Constable’s creative team collaborated with a CGI illustrator for the campaign. The illustrator rendered the 3D sculptural element in all white based off Laughlin Constable’s sketches and then added in lighting and texture, creating a 3D typography. In just one month, Amtrak is already seeing a lift in ridership.
Dentsu Aegis Network promoted Adweek media executive of the year Michael Epstein to the role of global CEO, effective June 1. The promotion comes after more than two years as U.S. CEO, during which time Carat won new business with United Airlines, Intel and P&G. “We’ve been on an incredible journey with Carat in the…
Ms. Pelosi said the company’s decision to leave up manipulated videos of her demonstrated how the social network contributed to Russian manipulation of the 2016 election.
O Google criou uma regra que proíbe a venda direta de maconha através de seus aplicativos, mesmo em lugares onde ela é legalizada. Em comunicado ao The Verge, a empresa diz que não está boicotando aplicativos próprios para a venda da erva, como o Eaze e o Weedmaps, mas que está trabalhando para “tornar seus …
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Cinebiografias costumam ser problemáticas, principalmente quando os biografados ou pessoas próximas a eles estão envolvidas na produção. Portanto, o anúncio de que o próprio Elton John seria produtor executivo de “Rocketman”, longa-metragem que conta sua história, deixou muitos com um pé atrás. Nem precisamos ir longe para lembrar de outros exemplos de cinebiografias prejudicados pela …
O post “Rocketman” coloca lenda de Elton John no divã apareceu primeiro em B9.
Samsung is promoting its stylish, super-fast range of Solid State Drive technology of its memory products in a new animated campaign created by BMB, part of Cheil Worldwide.
In a 60-second film, ‘Welcome to Solid State’, Samsung’s SSD products, in a range of shapes, sizes and colours, are seen frolicking around their hometown, Solid State, in an homage to American mid-century tourist informational films.
Through the tour of the town we discover the various benefits of the products, from their incredible speed to their impressive durability – all while they show off their good looks. The campaign is aimed at mass audience, but eagle-eyed viewers, especially tech and gaming fans, will spot many subtle pop gaming culture nods in the film, increasing its shareability.
There are also five short edits of the film and fourteen stills. The campaign is running on Facebook (Samsung SSD) and Instagram (Samsung Memory) accounts for eight weeks until mid July. It is BMB’s first work for Samsung partnered with Cheil Worldwide since being appointed in January 2019.
Ms. Pelosi said the company’s decision to leave up manipulated videos of her demonstrated how the social network contributed to Russian manipulation of the 2016 election.
Nike gave the U.S. Women’s National Team a New York-sized sendoff in Times Square on the Friday night before Memorial Day weekend. Nike The USWNT defeated Mexico 3-0 at Red Bull Arena in Harrison, N.J., Sunday, in its final tune-up prior to competing in FIFA Women’s World Cup France 2019, where it will next face…
An escalating legal fight between the National Rifle Association and Ackerman McQueen, its longtime partner in advertising, production and public relations, boiled over this week as the agency moved to terminate its contract with the gun rights group after nearly 40 years. The Wall Street Journal first reported the news this afternoon. This latest development…
AmericanTrucks is a premium sponsor of Adpulp.com. Do you drive a modern truck with drive by wire technology? If you do, you may notice a slight lag in response when using the accelerator. To offer an explanation on this phenomenon, AmericanTrucks’ Justin Dugan created the following video using robots and science to explain throttle enhancement […]
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What are your thoughts or concerns about the California Consumer Privacy Act and other state or federal privacy rules? What are the risks and opportunities? What do you think is missing from our coverage? We want to hear from you. Email us at privacyproject@adweek.com. It’s been a disruptive year in the tech and media industry,…
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