Tesco Lotus keeps the focus on fresh, even when delivering direct to homes. This new Tesco Lotus campaign communicates the retailer’s commitment to providing high-quality fresh food with fast delivering service. Because fresh is the heart of their business.
On international Gamers Day, Pilsen Callao as the original beer of friendship, took the role no one else wanted in a Dota 2 game to stand up for friendship.
80’s were the golden age for Georgian football and David Kipiani was one of the most iconic players of that Renaissance era. After winning UEFA Cup winners’ Cup in 1981 his fame spread all over the globe becoming huge influence over young generation. Our message: Kipiani was such a legendary player, that even Beckham was named after him, so how is that not inspirational enough for you to believe in Georgian football’s potential and let the undiscovered talent emerge among children.
Marine plastic pollution has effected over 267 species worldwide as a result of ingestion, starvation, suffocation, infection, drowning, and entanglement. We can see firsthand how plastic pollution is affecting the diet and consumption patterns of marine animals. What we can’t see as clearly yet is how those consumption patterns are being transferred up the food chain to the humans who consume them.
Loto Recargado is a new product that gives you another chance of winning a big prize and to be the millionaire you want to be. That’s why we wanted to show a journey connected to young people where we don’t show extravagant luxuries, but instead, we show an enriching experience, culturally and socially speaking. Because with the new Loto Recargado, you have another chance to change your life.
Kids need role models they can emulate, and parents and guardians owe them the responsibility of passing on relevant history to inspire them to become the next great footballer, human rights activist, musician, or potter. These creatives explore the iconic figures from Nigeria’s past who have written their names in the history books, and how kids need to be told these stories from the past to inspire them for the future.
The corn flakes is full of sugar food if you see in the package there’s a large amount of it but there are too vitamins and other healthy components so we just tell the people the benefits and the vitamins that are in the product.
Retail brands offer discounts to pretty much anyone. As a book shop, Librería Laberinto figured discounts should be offered to those who actually enjoy a good read, after all there’s nothing as rewarding as reading. Our campaign “Between The Lines” rewards only those who read the entire long format ad.
It took him three years and a lot of flunking and broken codes to realize that coding is not his cup of tea. So he chose to do what he did best when he was a kid. He is a self-taught illustrator and Graphic designer from Delhi.
“I am Aroop Mishra, illustrator, and Graphic designer. I have studied software engineering but was never good at it. I couldn’t code so I needed something to kill my time during lectures. It started with random doodling, then applying for design internships and luckily getting one.”
Why are you a Graphic Designer?
It’s easier for me to express myself or my thoughts with drawings or design rather than something else. It is more or less like a language for me to communicate.
Did you attend school for fine art or design?
Nope and I don’t think I’ll ever.
You have a distinct style of Design. How long did it take you to develop your style?
It took some time but it wasn’t intentional for sure. I guess it all started when I was getting frustrated that I couldn’t draw hands perfectly then I said “Fuck it”, let’s just draw however I can and others will understand that it is a HAND.
How did you focus so much on graphic illustrations? When did you realize you loved doing it and wanted more of it?
I guess Artist like Saul bass who used his illustrations with a graphic design inspired me a lot to put equal emphasis on illustrations and designing. I loved it because it gives me the option to design graphics while still adding the quirks of my illustrations to make it more personal and unique.
Were there any particular role models for you when you grew up?
My Grandfather.
Who was the most influential personality in your career in graphic design?
After getting the first job and meeting people who love to design and are so passionate about design always helped. I think I was lucky that I met so many great people in my first job who pushed me to create good work.
When did you start freelancing?
I think I started it during my last year in college.
Was there any time when you wanted to quit graphic design?
Nope.
Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers or direct clients?
I never got the chance to work in an advertising agency yet but yes they are hiring a lot of Graphic designers to work for Particular brands. I had worked more with Social Media websites like Scoopwhoop. Currently, I’m working with the quint.
Do you have clients who give you steady work or do you advertise for new clients often?
I don’t have any fixed clients but I do get some work from time to time. I don’t advertise myself either. All I do is create and put designs out on social media and if someone likes something, they usually contact.
How do you market yourself?
The same answer, putting stuff out on social media.
Any other Indian graphic designers who you admire?
Sajid Wajid Shaikh, that guy is a beast. He works 24/7 and has such a different style too. But especially because of his work ethics, I admire him a lot.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Idk, I’m nowhere close to give someone any advice but still, I’d like them to take Graphic design as a career and have fun with it.
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
I think yes, clients are educating themselves about the importance of design, But at the same time, I still feel there is no respectable budget for artist or designers. People still think designing is easy, all you need to learn a few software and boom you’re a designer. They are not ready to understand the science behind the design, the amount of time you spent thinking for that logo. There is a perception that it is an easy job and I guess that’s why we are getting paid less. And yes I think they have understood by now that Design is a communication tool, thanks to advertising/ branding agencies.
Mac or PC?
Mac
Who would you like to take out for dinner?
Banksy
What’s on your iPod?
MGMT, Weezer, Cage the elephant, Grandson.
What’s your Twitter Handle?
@aroop_mishra
Film
Ford
Ford Trucks are popular in the Middle East. But Ford’s Truck motto, BFT (Built Ford Tough), needed some relevance. The people of the region are proud of their heritage, strength and their unique country. Trucks have been a way of life for them for over 40 years and only the toughest vehicles survive in this harsh environment. Truck are used for work, leisure and extreme fun, the desert is one big playground if you have a truck. The competition is like nowhere else in the world with nearly every automotive brand who build trucks are here in the desert. Ford have the biggest range of trucks in the region, the F-Series being some of the best in the world. With such great heritage and credentials, we needed to create a culture around the motto Built Ford Tough. We launched BFT ‘Truck Life’, a platform dedicated to those who live and breath Trucks. BFT Truck Life is a badge of honor, a sense of belonging, something to be proud of – nothing else matters. The campaign idea poked fun at ‘first world problems’ because if you live the BFT Truck Life, you couldn’t be further away from these ‘pressing concerns.’
Advertising Agency:GTB, Dubai, United Arab Emirates
Director:Steve Back
Creative Director:Richard Copping
Creative Team:Tala Ali, Thiago Neves, Fernando Zornoff
Content and UX Strategist:Ayman Jaber
Social Media Manager:Roy Sfeir
Accounts:Riad Joumblat, Nour Khairallah
Planning Director:Ousama Harb
Journalists at the premier daily in France are wary of Daniel Kretinsky, an energy magnate who has bought a stake in the paper’s parent company.
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