Hasta La Creative!

Direct Marketing, Design, Print
Mastercard

Polish seniors fall victims to a scam method called “fake grandchild.” In order to make them less venerable we created a unique crosswords puzzle that subconsciously teaches them how to protect themselves.

Advertising Agency:McCann Worldgroup, Warsaw, Poland
Creative Director:Bartek Klimaszewski, Marcin Sosinski
Art Director:Janina Szwykowska
Copywriter:Zbigniew Marczak, Tadeusz Konieczny, ?ukasz Ko?akowski
Producer:Mira Klajnberg
Account:Ma?gorzata Tereszczenko, Iwona Kowalczyk, Piotr Lopuszanski
Strategy:Marcin Samek, Pawe? Sitnicki
Client:Marta ?yci?ska, Pawe? Kotowski, Marta Borówka

Print
Global 2000

Due to the environmental organization Global 2000, you don’t need much space around you, to establish your own national park. Just register your garden, balcony or flowerpot at nationalparkgarten.at and create a save haven for plants and animals.

Advertising Agency:Heimat, Vienna, Austria
Creative Director:Georg Feichtinger, Katharina Maun
Art Director:Simon Pointner
Copywriter:Philip Krautsack
Graphic Designer:Katharina Handlos
Photographer:Bernd Preiml

Integrated
Oral-B

There was one day of the year when only 100% clean was good enough – Yom Kippur. It’s the holiest day of the year and Jewish people repent for their sins and fast for 25 hours. The country shuts down – no traffic, no media, no eating. If you eat anything – even the smallest morsel of food – during that period, you are destined to an early death, according to Jewish law. It’s no wonder that 70% of Israelis observe the fast… just to be on the safe side! And a mouth that’s anything less than 100% clean could mean you accidently swallow some of the food particles lodged between your teeth.

We hijacked the day with a 100% clean teeth message. Instead of a boring Dentist ad we’ve used a true Rabbi instead. We gained backing from Israel’s rabbinical authority and amplified their advice through digital, out-of-home, print and eCommerce. A live demo was conducted, pitting a manual brush against Oral B’s, proving our 100% claim. The results – certified by an eminent dentist and Israel’s highest rabbinical authority, proved that only electric brushing could save fasters from sin.

Advertising Agency:Acw Grey, Tel Aviv, Israel
Media Company:Mediacom Connections Israel
Production:Keshet Group, Bulldozer
Pr Company:Stern Ariely Saar
Ceo:Amir Guy, Yaron Farizon, Pupi Ariely
ACW Grey TelAviv:Amir Guy
Chief Creative Officer:Tal Riven
Creative Directors:Yonatan Title, Asa Keren
Senior Copywriter:Shay Chikotay
Senior Art Director:Moti Rubinstein
Global Chairman:Per Pedersen
Europe Creative Chairman:Eduardo Maruri
Mediacom:Yaron Farizon
Comms Planning Director:Gilad Kat
Client Service Director:Shimi Hamias
Commercial Director:Yulia Shavelzon
Planning and activation leader:Dana Wolfsfeld
Cmo:Roni Shacham
Stern Ariely Saar:Pupi Ariely
Pr Manager:Michal Bar- Tal
Producer:Cherish Perez de Tagle
Editor:Samantha Neal
Storyteller:Ed Webster

Integrated
LÖSEV-Lösemili Çocuklar Vakf?

The big idea was to create an alternate ending for one of the saddest movie (Title: My Dear Brother-1973) of Turkish cinema history. The film was about a little boy with leukemia. His biggest wish was to have a television at home, his older brothers were trying everything to get it for him, but unfortunately he was dying just before he can watch it. So in order to highlight the fate changing role of the LOSEV, we’ve decided to change the famous final scene of the movie with a happy ending. In this new final scene, the big brother brought the television home, just like in the original film, but instead of finding his little brother dead, he waked him up and they started to watch the television together with joy.

Advertising Agency:Rafineri Advertising Agency, Istanbul, Turkey
Executive Chief Officer:Emre Kaplan
Creative Director:Ali Sener, Kerim Gursel, Dogu Gocuk
Art Director:Burçak Be?lio?lu, Aytaç ?ahin, Özge Ate?, Asya Aydin
Copywriter:An?l Tiryaki
Illustrator:Faruk Terzi
Producer:?afak Serter
Account responsibles:Erbek Onur, Nazl? Elibol
Production Company:Filmpark
Director:Bahadir Karatas
Post Production Company:1000 Volt

Print
Snickers

Throughout history a lot of mistakes have occurred, and most were committed before 1930; paradoxically, the date in which Snickers was created. Now, if we talk about mistakes in the business world, the lack is even more painful, since it involves loss of money.

Advertising Agency:BBDO, Santiago, Chile
Executive Creative Director:Samer Zeidan
Creative Director:German Quiroz
Art Directors:Flavio Cabezas, Camilo Marchant, Cristobal Acuña, Fabián Aguirre
Copywriters:Cristian Montegu, José Pablo Cardone
Illustrators:Sergio Duarte, DoArte Studio

(TrendHunter.com) Moving Walls is a company that specializes in the design of multifunctional office furniture and its latest product is a dual-purpose whiteboard table.

When it comes to the environment of the…