Lamb so fresh, Mary still has it.
Advertising Agency: Origami Creative Concepts, Bengaluru, India
Creative Director / Copywriter: Nikhil Narayanan
Art Director / Illustrator: Sumeesh Chempoor
The duopoly is losing some of its advertising dominance, albeit a very small amount. The combined share of Google and Facebook will drop in 2019, even as their revenues grow, according to eMarketer.
Google will fall to 37.2 percent from 38.2 percent last year, while Facebook will slip slightly to 22.1 percent from 21.8 percent.
Facebook continues to maintain its share thanks to strong demand for ads in Instagram Stories. The photo-sharing platform still benefits from the perception that it’s less impacted by the challenges Facebook has faced, according to Debra Aho, principal analyst at eMarketer.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Another week, another startlingly bad choice by a luxury brand. Burberry sent a model out into the runway in a hoodie with drawstrings that resembled a noose. After criticism, Burberry apologized and pulled the item, CNN reports. “We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection,” Marco Gobbetti, Burberry chief executive officer, said in a statement to CNN. The brand added that the knot had been meant to nod at a nautical theme in the collection. The apology came after model Liz Kennedy, who appeared in the runway show, made her concerns public on social media: “It is beyond me how you could let a look resembling a noose hanging from a neck out on the runway,” she wrote. Her Instagram post mentioned rising suicide rates, and she added: “Let’s not forget about the horrifying history of lynching either.” The backlash comes after Prada and Gucci made designs that reminded people of blackface. When does this end?
A company that claims to combat app piracy is a pirate itself, according to a report Oracle released on Wednesday. Oracle claims the company, Tapcore, has been perpetrating a massive ad fraud on Android devices by infecting apps with software that ring up fake ad impressions and drain people’s data.
Based in The Netherlands, Tapcore works with developers to identify when apps are pirated and then enables developers to make money from those bootleg copies by serving ads. Oracle says that Tapcore’s anti-piracy code was a Trojan horse that was generating fake mobile websites to trick ad serving platforms into paying them for non-existent ad inventory.
“The code is delivering a steady stream of invisible video ads and spoofing domains,” Dan Fichter, VP of software development at Oracle Data Cloud, tells Ad Age. “On all those impressions it looked like the advertiser was running ads on legitimate mobile websites. Not only were they not on a website, they were on an invisible web browser.”
Beyond Meat Inc. is putting one of its newer investors, National Basketball Association star Kyrie Irving, in the center of its new paid media push as the vegan food maker gears up to go public.
The Boston Celtics star is featured in the “Go Beyond” digital campaign breaking Wednesday, which is the 10-year-old company’s first substantial paid media push.
A video featuring Irving starts off with the NBA star talking about how when he was in fourth grade he wrote down his goal of playing pro basketball. Viewers who miss the opening seconds might mistake the video for a Nike spot rather than one for a food company, save for imagery such as the new green Beyond Meat logo in the corner and on a cap. Irving only briefly mentions his diet toward the end of the 60-second clip.
Publicis Media has tapped Lauren Hanrahan to be the next CEO of its agencies Zenith US, Moxie and MRY. Hanrahan, who has 15 years of experience within holding company Publicis Groupe, will succeed Sean Reardon when he departs in April for an opportunity outside the company.
Hanrahan hopes to build on momentum from her previous work as the global practice lead for business development and communications at Publicis Media. In that role, Hanrahan helped win clients including GlaxoSmithKline, Marriott and MolsonCoors, the company says. In 2017, Hanrahan appeared on Ad Age’s 40 Under 40 list of leaders in media, marketing, tech and advertising.
Zenith US represents clients including Verizon, JPMorgan Chase and Kohl’s. Hanrahan’s ambitions for Zenith include accelerating agency growth and promoting a “high-performance” culture, and she says she will build on Reardon’s efforts to synergize media, technology, digital and data.
The sound of the sea transmits tranquility and enjoyment. On the other hand, for those who have risked their lives in the place of poverty or war, the sea sounds very different.
We want this other sound to be heard, because we have created some very special snails with which you can not hear the sound of the waves, but real stories of people who have survived the journey by sea to Europe.
We have left these conch shells on several Spanish beaches. We have also created some digital conchshells, so that everyone can hear the complete stories of these migrants and refugees, through the hashtag #ElOtroSonidodelMar.
In average Aruba is an island to rest of the everyday stress, it is not a destination for longterm vacations. So we decide to enumerate some of the most frequent reasons to leave and enjoy the paradise in the caribbean.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: Ross says it offers “everything your pet needs at 20 to 60 percent off specialty-store prices.” Fanatics wants you to know that it sells officially licensed fan gear for more than 500 colleges. And an “emotional support snake” makes a cameo appearance in an E-Trade ad.
If sent by another company executive, the posts might read like an innocuous mistake. But Tesla was supposed to have set up internal controls last year to keep Musk from posting material information about the company without pre-approval. The SEC ordered the electric-car maker to employ or designate a securities lawyer to review Musk and other senior officers’ Twitter communications.
The SEC handed down the punishment after alleging Musk committed fraud by tweeting in August that he had “funding secured” to take Tesla private at $420 a share. The agency said this and other claims the CEO made on Aug. 7 were false and misleading and affected the company’s stock.
Both Musk and Tesla settled without admitting or denying wrongdoing and agreed to pay $20 million in penalties. The company’s board formed a disclosure-controls committee comprised of three independent directors.
In average Aruba is an island to rest of the everyday stress, it is not a destination for longterm vacations. So we decide to enumerate some of the most frequent reasons to leave and enjoy the paradise in the caribbean.
In average Aruba is an island to rest of the everyday stress, it is not a destination for longterm vacations. So we decide to enumerate some of the most frequent reasons to leave and enjoy the paradise in the caribbean.
Marriott is attempting to further educate consumers on Bonvoy, its new rewards program, with a new ad campaign that comes as some consumers express confusion about the name change on social media.
Ads spell out all the possibilities of the made-up word. In a 60-second spot, travelers use “Bonvoy” in a variety of situationsswimming, skiing, commenting on good wine or a good meal, doing yoga and winning at chess. At the end of the spot, a voiceover says, “Discover the new language of travel.”
Marriott first introduced Bonvoy last month after folding its Marriott, Ritz-Carlton and Starwood brands into one loyalty program in August.
Walt Disney Co. is said to have pulled its advertising spending from YouTube, joining other companies including Nestl SA, after a blogger detailed how comments on Google’s video site were being used to facilitate a “soft-core pedophilia ring.” Some of the videos involved ran next to ads placed by Disney and Nestl.
All Nestl companies in the U.S. have paused advertising on YouTube, a spokeswoman for the company said Wednesday in an email. Video game maker Epic Games Inc. and German packaged food giant Dr. August Oetker KG also said they had postponed YouTube spending after their ads were shown to play before the videos. Disney has also withheld its spending, according to people with knowledge of the matter, who asked not to be identified because the decision hasn’t been made public.
On Sunday, Matt Watson, a video blogger, posted a 20-minute clip detailing how comments on YouTube were used to identify certain videos in which young girls were in activities that could be construed as sexually suggestive, such as posing in front of a mirror and doing gymnastics. Watson’s video demonstrated how, if users clicked on one of the videos, YouTube’s algorithms recommended similar ones. By Wednesday, Watson’s video had been viewed more than 1.7 million times.
We all know the discouraging stats when it comes to underrepresented groups in corporate leadership roles. Only 5 percent of the S&P 500 CEOs are women. There are just three black CEOs at Fortune 500 companies, the lowest figure since 2002, and only three CEOs from the LGBTQ community as of last July, according to the January 2019 Fortune 500 list.
As a gay C-suite executive, I consider myself lucky to work in an environment that celebrates diversity and inclusion. But I didn’t get here alone. Having strong mentorship early in my professional development helped propel me and prepare me for leadership in a way I couldn’t have designed for myself. One mentor, the late Don Harley, who had worked at the University of New Hampshire while I was a woefully unconfident sophomore there, gave me sage perspective whenever I failed, and kept me humble when I achieved. His fundamental faith in my nascent abilities ignited a self-reliance that laid the foundation of my career. And while I’ll always be a work-in-progress, I’m a far better leader because of the mentors, like Don, I’ve had along the way.
I’ve always believed in the old adage that success happens when preparation meets opportunity, and mentorship plays a big role in that formula. I was curious whether any correlation existed between feeling successful as an underrepresented leader and being mentored, so I worked with our in-house research organization, Origin, to field a study of more than 2,600 working Americans. After segmenting the results into various underrepresented groups (women, people of color and LGBTQ), a clear pattern emerged.
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If you wrote off iHeartMedia as dead on arrival last year, you might have made the call too soon.
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