Hasta La Creative!

Film
Banner Health

Advertising Agency:MullenLowe, USA
Chief Creative Officer:Mark Wenneker
Executive Creative Director:Margaret Keene
Svp Creative Director:Aaron Clinger
Senior Art Director:Jessica Grantham
Senior Copywriter:Patrick Regan
Account Director:Crystal Todd
Account Supervisor:Jordan Jones
Head Of Production:Lisa Setten
Producer:Katherine Cheng, Natalie Raffaele
Business Affairs Manager:Breck Henson
Director:Mike Piscitelli
Executive Producer:Hilary Rogers, Zarina Mak
Line Producer:Kevin Clark
Dp:Sean Porter
Editor:Maury Loeb
Colorist:Tim Masick
Sound Engineer:Tom Jucarone
Composer:Elliot Wheeler
Music Supervisors:Stephanie Diaz-Matos, Sarah Brombert

Media, Outdoor
Volkswagen

This new Volkswagen brand activation was created to take part during the 60 most busy days during summer on the coastal área of Argentina, the cities of Pinamar and Carilo. These are the two most popular and crowded beaches in Argentina, where Amarok’s target market gathers there to spent their summer holidays. These are two cities with very high standars and have the pecularity of having sand built streets. This is the best terrain to launch a new Brand building action for a 4×4 Pickup.

We thought on creating a new media by developing this simple but creative idea of carving the Amarok Pickup wheels with the Brand’s identity logo. The pickup will start circulating on the beaches and Streets from very early in the morning covering more tan 40 kilometers per day.

Using a very pure and simple material to print the Amarok logo, became a new media and most important; it became a totally sustainable Brand experience, on the lowest Budget reaching more tan 800.000 using just Two Wheels.

Advertising Agency:Geometry, Buenos Aires, Argentina
Ceo:Karina Aiello
CCO:Tony Waissmann
Executive Creative Director:Claudio Giovanelli Zaia
Creative Directors:María Luján Donaire, Hernán Damilano
General Account Director:Georgina Roccatagliata
Account Executive:Joaquín Castineyras
Agency Producer:Mariel Marangoni
Model Makers and Creative Effects:Sodapasta
Proyect Manager:Tomás Santiago Dalton
Sodapasta:Tomás Santiago Dalton, Ezequiel Arroñade, Mario Astutti, Gonzalo Furlani
Executive Producer:Ezequiel Arroñade, Karla Mendez
Creative Director:Mario Astutti
Production Design:Gonzalo Furlani
Production Company:WaldenStudio
Directors:Guido Cassini y Matias Pisani
Photography Director:Carlos Autor
General Producers:Guido Cassini y Matias Pisani
Postproduction Company:WaldenStudio
Client:Nicolás Matavos, Máximo Miguens, Agostina Lo Carmine

Film
SAAQ

Advertising Agency:Lg2, Quebec City, Canada
Creative Director:Luc Du Sault
Art Director:Nicolas Boisvert
Copywriter:Nicolas Boisvert
Accountant:Camille Savard, Catherine Darius, Sabrina Côté, Pier-Olivier Léonard, Alexandra Laverdière
Agency Producer:Isabelle Fonta
Director:Maxime Giroux
Production House:Les Enfants
Producer:Geneviève Sylvestre
DoP:Sara Mishara
Postproduction:Paul Jutras, Mel’s

Outdoor
Island of Aruba

In average Aruba is an island to rest of the everyday stress, it is not a destination for longterm vacations. So we decide to enumerate some of the most frequent reasons to leave and enjoy the paradise in the caribbean.

You know it’s time – Aruba

Advertising Agency:TXT Agencia Transmedia, Bogotá, Colombia
Creative Directors:Juan Carlos Parra, Juan Alvarado
Art Directors:Enrique González Wilches, Diego Salamanca
Copywriter:Alejandro Tawa
Illustrator:Enrique González Wilches

Film
Polestar

Advertising Agency:Forsman & Bodenfors, Sweden
Account Supervisor:Olle Victorin
Account Manager:Marie Murphy
Art Directors:Anders Eklind, Staffan Lamm
Copywriters:Pontus Caresten, Elisabeth Christensson
PRstrategist:Bjarne Darwall
Digital Strategist:Peter Gaudiano
Designer:Christopher Ek
Planner:Trine Keller Andreasen
Production Company:Filmic art
Director:Jonathan Knape
Producer:Moa Thenstedt A?kerstro?m
Executive Producer:Andreas Ibohm
Art Director:Alexander So?derholm
Vfx Supervisor:Jakob Dahlström
Lead 3D:Adrianos Papamarkou
3D artists:Daniel Westlund, Jonas To?rnros
Lead Compositor:Jacob Danell
Composting Artists:Mikael Herrera, Daniel A So?llscher, Johnny Vex, Carl-Johan Westrega?rd
DoP:Simon O?ster
DOP Additional Footage:Staffan O?vga?rd
Gaffer:Samuel Gonzales
Compositing Assistant:Emelie So?derstro?m
Additional Instructions:Emelie So?derstro?m
Illustration Artist:Johan Metz
Music:Martin Forslund, Stenkol Studios
Sound:Redpipe

Outdoor, Print
Tradus.Com

Tradus.com is an online marketplace for heavy machinery which recently launched in Germany, The Netherlands, Romania and Poland. For their first campaign we needed an eye-catching idea with lasting impact, one that shows what they do, at first sight. So, we transformed the iconic search bar into the same vehicles Tradus sells on their platform.

Advertising Agency:Proximity, Düsseldorf, Germany
Chief Creative Officers:Wolfgang Schneider
Creative Managing Director:Tim Wettstein
Creative Directors:Nuno Melo Cristino, Sebastian Steller
Art Director:Hugo Suissas
Copywriter:Tiago Silva
Final Artwork:Farhad Abasov

Media
IBM

IBM has been the official technology partner of the US Open since 1990, providing scores, stats and insight to tennis fans across the world. In 2018, we wanted to raise awareness for how integral the brand’s technology is to tournament operations and for enhancing fan enjoyment of the game – and ultimately, how the same technology is being used to change the world.

Combining abstract tennis iconography, artful data visualizations and interactive games, the 2018 IBM Fan Experience showed fans how IBM uses artificial intelligence (Watson) to see, hear and understand emotion – capturing and delivering exciting moments and in-depth match insight, and ultimately improving the game experience.

Fans could test Watson’s abilities through a 3-part interactive challenge, and learn how this same technology is being used to address complex world issues, from identifying problems with cars and trains to diagnosing and treating cancer.

Advertising Agency:George P Johnson, New York, USA
Vp:Marcos Ribeiro, Andrew Todd, Brian Neville, Noah Syken
Global Executive Creative Director:Marcos Ribeiro
Executive Creative Director:Chris Goveia
Creative Directors:Pete Williams, Dan Tucker, George Kacevski, Jonny Ellison
2D Design Director:Julie Homesberger
3D Design Director:Dror Kodman
Senior 3D Experience Designer:Brian Bergeron
Strategy & Planning:Andrew Todd
Director Of Production:Brian Neville
Executive Producer:Sarah Frantz
Project Manager:Brian Card
Production Manager:Keith Gelow
Shop Supervisor:Terry Balabuch
Managing Director:Josiah Hobson
Producer:Ashley Phillips
Sports and Entertainment Partnerships:Noah Syken
Marketing Program Director:Kristi Kolski

Film
Land Rover

Advertising Agency:Spark44, London, United Kingdom
Global Chief Creative Officer:Brian Fraser
Creatives:Peter Buck, Matt Page, Chris Mcdonald
BD:Kate Waugh
AD:Adam Bewley
AE:Georgie Barker
Prod:Corin Kiddy, Danielle Cleak
Editors:Nick Southwell, Alex Carvalho, Donovan Jones
Production Company:Ember Films
Director:Jonathan Jones
Client:Nicola Summers, Jim Matthews, Richard Agnew

Print
Eliminator Pepper Spray

Short description of work: It’s a dangerous world for women out there. We tried to draw a similar parallel with the world of Disney, equipping princesses with Eliminator Pepper Spray to protect themselves from all kinds of dangers.

Advertising Agency:Miami Ad School, Berlin, Germany
Creative Director:Florian Weitzel
Art Director:Alexandra Erber, Amélie Lazure-Ratté
Copywriter:Adarsh Manoharan

Print
Oreo

Flavours possess the power to transport us to dream-like destinations. That would make an OREO Thin the shortest distance between our mouths and a flavoursome retreat. Here is a series of illustrations for three universal flavours – chocolate, coconut and mint – waiting to be enjoyed, just one bite away.

Advertising School:Miami Ad School, Mumbai, India
Creative Director:Phillip Cho
Art Director:Radhika Subramanian
Illustrator:Radhika Subramanian