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Congresso em Foco

According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create an artificial engagement, commonly supported by fake news.

That’s why, by combining an algorithm with the Twitter Streaming API, Congresso em Foco – one of Brazil’s most influential political journals – developed a platform that people could use on a daily basis to follow and compare the candidates and political subjects most mentioned on Twitter by those bots, up to election day.

Advertising Agency:FCB, Sao Paulo, Brazil
Chief Creative Officer:Joanna Monteiro
Executive Creative Director:Fabio Simoes
Creative Directors:Marco Monteiro, Andre Pallu
Art Directors:Antonia Zobaran, André Vervloet, Bruno Castellotti
Copywriter:Leonardo Marçal
Planner:Bianca Reame
Client Approval:Sylvio Costa, Edson Sardinha
Client Services:Elton Longhi, Anna Sant’Anna, Rafael Cardoso, Karoline Araújo
Project Management:Suelen Mariano
Art Assistant:Pevê Azevedo
Technology:Marcelo Arteiro, Emerson Queiroz

Film
Vodorobot

Animated 3d spot about water purification.

Advertising Agency:Svetly Story, Russia
Director:Paul Pogudin
Producer:Ivan Vtoryh
3d Modeler:Evgenii Kuvshinov, Paul Pogudin
Animation:Evgenii Kuvshinov, Paul Pogudin
Sound Designer:Andrei Pogudin

Print
ESTAL

A poster campaign for ESTAL’s music recital.

Come and see up close while they aren’t famous. Yet.

Advertising Agency:Elos (In-House), Lisbon, Portugal
Creative Director:Fabiana Costa
Art Director:Adriano Morais
Copywriter:Vinicius Baumgratz

Film
Lynx

Advertising Agency:72andSunny, Amsterdam, Netherlands
Director:Cloé Bailly
Production Company:Caviar
Sound Design Company:Stainless Sound
Post:Glassworks, Amsterdam
Vfx Company:Glassworks, Amsterdam

Print
Shutterstock

All stereotypes start with a search. At Offset we created a new category to be more representative in the world we live in. Inclusion also start with a search.

Advertising Agency:Mercado McCann, Buenos Aires, Argentina
Chief Creative Officer:Martin Mercado
Executive Creative Director:Dario Rial, Diego Tuya, Nicolas Massimino
Art Director:Valentina Diaz Salama
Copywriter:Santiago Narvaja
Agency Producer:Agustín Borgognoni
Account Director:Agustín Castellanos
Head Of Planning:Pilar Echeverria
Client Team:Siobhan Aalders, Enrique Valdez, Alejandro Ventura, Tere López

Film
Fiat

The movie release campaign named “Screens” is signed by Leo Burnet Tailor Made. In the play, the agency created a 30-second video that features the iconic robot from BBB to announce the regulation and conditions of sale of Fiat Mobi, Fiat Argo, Fiat Cronos and Fiat Toro. deployment on digital platforms such as Youtube, Instagram, Facebook and Twitter.

Advertising Agency:Leo Burnett Tailor Made, Sao Paulo, Brazil
Creative Directors:Tomas Correa, Luciano Lincoln
Art Director:Marcelo Maciel

In the wake of the 2016 presidential election, Facebook rushed to expand efforts to police its platforms, trying to keep political misinformation, graphic violence, terrorist propaganda, and revenge porn off the products. This has entailed both new technology, and thousands of new workers. Facebook now has about 15,000 content reviewers, almost all of whom work not for Facebook itself but for staffing firms like Accenture and Cognizant.

The company’s decision to outsource these operations has been a persistent concern for some full-time employees. After a group of content reviewers working at an Accenture facility in Austin, Texas complained in February about not being allowed to leave the building for breaks or answer personal phone calls at work, a wave of criticism broke out on internal messaging boards. “Why do we contract out work that’s obviously vital to the health of this company and the products we build,” wrote one Facebook employee. (Bloomberg News viewed dozens of messages about the topic, on the condition that it not publish the names of people involved; Business Insider first reported the internal criticism earlier this month.)

A Facebook spokeswoman said there has been no change in policies at the facility in Austin, and that it is has been working with Accenture to ensure practices comply with Facebook policies. Accenture did not respond to a request for comment.

Continue reading at AdAge.com