Hasta La Creative!

Depois da Apple informar que sofreu uma queda nas vendas de iPhone no mercado chinês, o The New York Times aponta como os smartphones chineses foram os principais responsáveis por essa queda. Isso porque marcas chinesas como Huawei, Xiaomi, Oppo e Vivo têm aumentado as vendas de seus aparelhos em todo o mundo. Países como …

O post Venda de smartphones chineses cresce no mundo todo (menos nos Estados Unidos) apareceu primeiro em B9.

O Sindicato de Roteiristas de Hollywood divulgou hoje (7) sua lista anual de indicados ao Writers Guild Awards, prêmio que concede anualmente aos melhores roteiros do ano segundo seus membros. Como a esmagadora maioria dos votantes da honraria participa na escolha dos indicados nas mesmas categorias do Oscar, o WGA é tido por muitos como …

O post “Pantera Negra”, “Infiltrado na Klan” e “Um Lugar Silencioso” são indicados ao prêmio do sindicato de roteiristas de Hollywood apareceu primeiro em B9.

Virtue appointed Cameron Farrelly its chief creative officer of North America. He joined the agency in 2016 as group creative director, leading creative efforts in the Brooklyn office. Now he will oversee the offices in Los Angeles and Canada as well, nearly a year after Vice Media merged Carrot Creative into Virtue Worldwide. Previously, he was an executive creative director at Universal Music Group and helped launch the company’s creatve agency, Bring.

Continue reading at AdAge.com

Virtue appointed Cameron Farrelly its chief creative officer of North America. He joined the agency in 2016 as group creative director, leading creative efforts in the Brooklyn office. Now he will oversee the offices in Los Angeles and Canada as well, nearly a year after Vice Media merged Carrot Creative into Virtue Worldwide. Previously, he was an executive creative director at Universal Music Group and helped launch the company’s creatve agency, Bring.

Continue reading at AdAge.com

(TrendHunter.com) As innocent as the letter “T” looks, most people take more than half an hour to solve this puzzle, while others go as far as to say the four-piece T-PUZZLE is unsolvable.

Studies have shown…

If the phrase “cabs are here” reminds you of the gym, tanning, laundry, Jersey stereotypes, or all of the above, then Comcast’s Xfinity might have a marketing ploy that will pique your interest faster than you can say “Jerzday.” To promote itself as a destination for some of today’s most popular reality TV, the Xfinity…

The approach is “meant to signal that the all-new Silverado is designed and engineered for every facet of America,” Edwards says. That includes Silverado loyalists as well as a new generation of urban-dwelling pickup truck buyers who tend to be younger and more diverse. Often, they are trading in their SUVs or crossovers for pickups, he says, because modern trucks offer the same drivability as SUVs but they also portray an image of “freedom and empowerment,” he says.

One ad, called “Official Truck of Real People,” plugs the Silverado as suitable for a vast range of uses, including commuting to work, hauling gear to a high-school football practice and carrying bales of hay.

Another spot called “Tailgates” leans into Chevy’s 100-year-old pickup truck history, showing stuff being loaded in the back of Chevy trucks. The ad, which begins with a 1935 Chevy pickup scene in black-and-white, was shot in a way to create a vintage appearance.

Continue reading at AdAge.com