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It is perhaps fitting that one of the topics most on people’s lips at CES is voice.

The 2019 Consumer Electronics Show in Las Vegas this week could well have been a massive voice love-in — voice technology features in cars, in homes, in your pocket and wherever you are. Of course, wherever you are is where marketers want to be, too.

We spoke to several executives on the ground in Sin City about what they’re hearing when it comes to voice.

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Devour is getting a spot in the Big Game, which is a big move up for a frozen dinner line that two years ago tried a Super Bowl-related stunt.

The Kraft Heinz product is a line of dinners, sandwiches and bowl meals aimed at hungry guys. The edgy Kraft Heinz brand (yes, there’s actually an edgy Kraft Heinz brand) debuted in 2016 with somewhat racy and humorous spots using the provocative tagline “Food You Want to Fork.”

In February 2017, Devour opted for a stunt approach, holding auditions for a newcomer to star in an ad that it touted would air during the game. A guy named Jude Flannelly, from Queens, New York, appeared in the 30-second spot, which aired during the game — but in a break on AMC’s Zombie Bowl Marathon, not the Super Bowl itself. In 2018, Deadpool promoted Devour frozen sandwiches ahead of the release of “Deadpool 2.”

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As the first day of CES wrapped up and attendees headed out into the cool desert air for industry dinners and parties–or the casino floor to try their luck–Adweek caught up with three senior marketers to discuss how technology is helping create communities of consumers around their brands, services and products. In this video, Jillian…

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

A Japanese baby with an amazingly full and fluffy head of hair went viral on the internet. And she found her calling earlier than most: Baby Chanco is already a Pantene model. “We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support,” Yoshiaki Okura, P&G Japan hair care associate brand director, told People magazine. Pantene also made a short film about Baby Chanco, a tale about embracing what makes you different. It’s called “The Hairy Tale.”

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The keys to driving engagement on Facebook? Post video content and inspire people or make them laugh, according to a new study by social media management tool Buffer and content marketing tool BuzzSumo. Buffer and BuzzSumo analyzed over 777 million Facebook posts from 2018 and narrowed their focus to the 500 most popular ones, which…

(TrendHunter.com) For Design Week Mexico, local design firm Esrawe Studio exhibits a new collection of black wooden furniture that proves to be interesting, aesthetically pleasing, and one that can be easily…

Advertising Agency: Origami Creative, Bangalore, India
Creative Director: Nikhil Narayanan
Art Director: Jishnu C Krishnan
Copywriter: Kevin James

This week, the Directors Guild of America announced the nominees for its 71st Annual awards, which honor directing talent across various categories. Five directors made this year’s list for Outstanding Directorial Achievement in Commercials.

Steve Ayson, who’s repped out of MJZ in the U.S. and who recently opened his own shop, 3&7, in the Asia-Pacific region, earned his second DGA nomination for his work on two spots: Dollar Shave Club’s “Getting Ready,” created in-house, and Speight’s bro love story, “The Dance,” via DDB.

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