President Trump plugs fast food, and a Gillette ad sparks debate: Tuesday Wake-Up Call


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

President Trump, a fast-food aficionado, served up Wendy’s, McDonald’s and Burger King at the White House as he congratulated the Clemson Tigers for their football championship. With chefs furloughed during the government shutdown, the White House ordered takeout, and Trump said he paid for it himself. While staff lit candelabra, Trump presided over stacks of 300 burgers arranged on platters.

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Facebook Is Increasing Its Investment in Local Journalism

Facebook is expanding its investment in local journalism, setting aside millions of dollars to support “news programs, partnerships and content,” according to Campbell Brown, the company’s vp, global news partnerships. The money will include a $5 million endowment (matched by Pulitzer Center chair Emily Rauh Pulitzer) for a new program from the center called “Bringing…

Radio Rock: From Gradle to Grave


Film
Radio Rock

Radio Rock’s voices Sainio & Moisio and the heavy-metal legend Klaus Flaming starred in a campaign that launched Radio Rock’s new musical position and attitude. 100% ROCK – full throttle from the cradle to the grave. Finland is after all a country where we’re born with metal music in our blood.

Advertising Agency:358, Helsinki, Finland
Creative Director:Ale Lauraéus
Art Director:Antti Salminen
Copywriter:Antti Tähtinen
Production Company:Lucy Love Stories
Director:Johannes Salonen
DoP:Hena Blomberg
Photographer:Kari Ylitalo
Producer:Jenni Jauri
Sound Design:Akseli Soini
Grade:Petri Falkenberg, Grade One
Animation:Annika Sorjonen
Still Photography:Kari Ylitalo
Marketing Manager:Laura Hyvärinen, Heini Häyrinen
Program Manager:René Mäkinen
Marketing Planner:Heli Annala
Radio hosts:Klaus Flaming, Kim Sainio, Harri Moisio

Thorpe Park: The Walking Dead The Ride

Print
Thorpe Park

Thorpe Park, a theme park in the UK, opened a new ride themed around The Walking Dead.

Advertising Agency:TBWAManchester, United Kingdom
Creative Directors:Gary Fawcett, Lisa Nichols
Art Director:Ant Harris
Copywriter:Zoe Harris
Digital Aritst:Phill Buckland

Budweiser: The Debut


Integrated
Budweiser

Advertising Agency:Africa, São Paulo, Brazil
Production Company:Saigon Filmes, Big Foote Music
Chief Creative Officer:Sergio Gordilho
Creative Directors:Pedro Bullos, Valdir Bianchi, Sergio Gordilho
Copywriter:Tiago Abreu
Art Directors:Linus Oura, Sergio Gordilho
Project Creative Director:Monique Lopes Lima
Project Producers:Milla Battistoni, Eliot Tosta, Julia Newman
Print Producers:Carla Lustosa, Edson Harada
Digital Strategy:Yuri Mussoly
Social Media:Rafael Darri, Thaís Lapastini
Client Services:Carolina Boccia, Junior Souza, Lucas Fajardo
Media Team:Luiz Fernando Vieira, Fernando Nogueira, Carlos Guerra, Denis Símaro.
Planning Team:Rodrigo Maroni, Aldo Pini, Douglas Nogueira, Pedro Bergamo, Rafael Basso
Project Manager:Carolina Mader Lara
Head Of Design:Filipe Birck
Motion Design:Matteus de Faria Vilas Boas

Sun-Maid: Grow Young

HSBC: A Little More You

Video of HSBC – A little more you

Sydney Cats & Dogs Home: Doggy Dates

We all know dogs are date bait, in fact, having a dog in your picture means you’re twice as likely to get a match on dating apps.

So we created a pop-up photo studio to create the ultimate date bait photos, with all funds going to the shelter, in the hope of helping Sydney singles AND the dogs to get some love this Valentine’s Day.

Video of Sydney Dogs and Cats Home – Doggy Dates Case Study

Huawei: Very Smart Camera for Legendary Pictures, 1

Huawei Print Ad - Very Smart Camera for Legendary Pictures, 1

Brief: To develop visuals for Huawei Mate20 series about the main benefits of these gadgets.

Solution: Android Operation System Camera is created for legendary photos and videos.

Huawei: Very Smart Camera for Legendary Pictures, 2

Huawei Print Ad - Very Smart Camera for Legendary Pictures, 2

Brief: To develop visuals for Huawei Mate20 series about the main benefits of these gadgets.

Solution: Android Operation System Camera is created for legendary photos and videos.

Huawei: Very Smart Camera for Legendary Pictures, 3

Huawei Print Ad - Very Smart Camera for Legendary Pictures, 3

Brief: To develop visuals for Huawei Mate20 series about the main benefits of these gadgets.

Solution: Android Operation System Camera is created for legendary photos and videos.

Huawei: Very Smart Camera for Legendary Pictures, 4

Huawei Print Ad - Very Smart Camera for Legendary Pictures, 4

Brief: To develop visuals for Huawei Mate20 series about the main benefits of these gadgets.

Solution: Android Operation System Camera is created for legendary photos and videos.

Audi: Breast Cancer Awareness

Audi Integrated Ad - Breast Cancer Awareness
Audi Integrated Ad - Breast Cancer Awareness
Audi Integrated Ad - Breast Cancer Awareness

In order to raise awareness to the importance of early diagnosis of breast cancer, The ad was released in October during the breast cancer awareness month inspired by the new positioning of Audi supporting women to drive.

Peter's Cold Brew: BTB Vinyl

Peter’s Cold Brew is an especially strong coffee. Thanks to its slow infusion process, it’s triple in strength. To do justice to such an impressive product, we came up with the concept – Blacker than black. Blacker than… matching with your dad on tinder. Or even blacker than… a vinyl record made out of dying unicorn sounds. So that’s exactly what we did. The first ever vinyl record pressed from coffee.

Video of BTB_vinyl_Direct Submission Long

Campbell’s Chicken Noodle Got Its Name From a Flubbed Radio Show Line

Food companies usually have the R&D department to thank for a product that wins its way into American stomachs. In the case of Campbell’s Chicken Noodle soup, the thanks must also go a radio actor named Freeman Gosden. Don’t know him? Well, if you lived in prewar America, you would. Gosden voiced the Amos character…

Bouygues – Dancing Dad / Christmas 2018 (France) 1:38 (2018)

Bouygues Dancing Dad Christmas 2018

Telecom & Dotcoms

Dad dancing goes from fun, to awkward, to sentimental.

Louvre diz que Beyoncé e Jay-Z ajudaram museu a quebrar recorde de visitantes

O Louvre divulgou seu balanço com o número de visitantes de 2018. Foram mais de 10 milhões de pessoas circulando pelo museu no ano passado, o que significou um aumento de 25% nas visitas em relação a 2017. O interessante é que o museu aproveitou para agradecer ao casal The Carters – Beyoncé e Jay-Z …

O post Louvre diz que Beyoncé e Jay-Z ajudaram museu a quebrar recorde de visitantes apareceu primeiro em B9.

Gatorade: 41 Steps


Integrated
Gatorade

Advertising Agency:TbwaChiatDay, Los Angeles, USA
Design Company:Ilovedust, Bewilder
Chief Creative Officer:Renato Fernandez
Creative Directors:Mark Peters, Doug Menezes
Senior Copywriter:Chris Juhas
Senior Art Director:Ben Tolbert
Managing Director:Jerico Dig Cabaysa
Brand Director:Robyn Morris
Brand Manager:Brittany Luhrsen
Associate Brand Manager:Erin Moffett
Account Group Assistant:Connor Wudrick
Executive Producer:Dena Moore
Executive Project Manager:Alice Pavlisko
Group Planning Director:Scott Macmaster
Global Planning Director:Martin Ramos
Planning Director:Abigail Weintraub
Senior Business Affairs Manager:Laura Drabkin
Associate Business Affairs Manager:Ryan Lizama
Talent Payment Coordinator:Kevin Castro

Hummel: The Sex Change


Online
Hummel

Equality between men and women. It’s still an issue – also in sports where female athletes struggle to get the recognition they deserve.

To make the point, Danish sports brand hummel made all the players on the national women’s football team change their sex on Facebook from female to male – right before the European Championships.

The Sex Change sparked a huge debate in the media. And reminded the Danes to keep pushing for gender equality. Yet another way of inspiring young girls to believe in themselves. And equality for all.

Advertising Agency:Envision, Copenhagen, Denmark
Art Director:Rasmus Saaby Bentzen
Copywriter:Peter Boe
Account Executive:Tomas Olesen
Chief Creative Officer:Jesper Herholt
Awards Manager:Anders Christiansen
Editor:Uffe Kjær Thomsen
Special Credit:Morten Lund

Renault: History Through 120 Years

Print
Renault

Making our customers daily lives easier since the beginning.

Advertising Agency:Digitas, Bogota, Colombia
Creative Directors:Camilo Carvajal, Sebastian Villegas, Emerson Yepes
Art Directors:Jonathan Ramirez, Juan Rueda
Copywriters:Leonardo Sanche?z, Julián Nieto
Additional Credits:Miguel Angel Lopez