Hasta La Creative!

On June 5, 2018, Ogilvy announced the agency’s re-founding and new mission to serve as an integrated creative network that Makes Brands Matter. The announcement included a new organizational design and new brand identity.

Over the course of the past 18 months, COLLINS, the independent brand experience design company, played an integral role not only in reimagining Ogilvy’s identity and design system, but also in helping to redefine the new Ogilvy brand direction.

COLLINS worked with Ogilvy to turn its celebrated, global heritage and formidable offerings into a simple, client-first value proposition through an extensive, collaborative strategy process. The project included everything from re-designing Ogilvy.com and overhauling the visual identity, to redefining the company’s core values and reimagining how Ogilvy defines the totality of its work.

The COLLINS-Ogilvy partnership is particularly unique because COLLINS Founder & CCO Brian Collins spent a decade at Ogilvy as CCO of the Ogilvy design and brand experience division prior to founding COLLINS in 2008. He felt firsthand the creative drive that ignites the whole company. As a result, the COLLINS team has a deep understanding and appreciation for the Ogilvy brand and its experience, which is apparent in the new visual identity.

„Like a Bosch“ is the name of the 90- second spot, which is a remake of the song „Like a Boss“. A young man with a cool mustache manages his daily routine with Bosch’s Smart Home solutions. It begins with the connection between the alarm clock and the shutters and continues with the control of the coffee machine. His home starts to be a „Future Zone“ and the protagonist is always the master of the situation – a real „Bosch“.

With the idea that LEGO’s products are made of small pieces that are important to build the entire toy, the campaign aims to get people to be the missing pieces in somebody’s life by donating organs.