Jan
24
TyC Sports: Don't mess with the kids
Posted in: Uncategorized
Jan
24
‘Magic Mike’ Heads for the Stage, as a Broadway-Bound Musical Starting in Boston
Posted in: UncategorizedThe musical will be a prequel to the film, telling the story of how Mike Lane became a stripper.
Jan
24
Watch the newest commercials on TV from Diet Coke, Farmers, Hidden Valley and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: The New York Times promotes its Cooking vertical as a one-stop shop for recipes, advice and inspiration. A Hidden Valley Ranch fan drinks it straight from the bottle (well, with a straw). And a late-night driver (seemingly for Uber or Lyft, though neither is mentioned) powers through her shift with a little help from Diet Coke.
Jan
24
Back-Aligning Exercise Tools – The 'Back Pedal' Helps to Alleviate, Realign and Strengthen Your Back
Posted in: Uncategorized
(TrendHunter.com) The ‘Back Pedal’ is a smart exercise solution for anyone with back, hip or sciatic nerve pain to help them perform treatments from home at their leisure. The device works by being placed…
Jan
24
Andy Warhol Inspired Coca-Cola’s Pregame Super Bowl Ad, Which Champions Diversity and Inclusion
Posted in: UncategorizedCoca-Cola is returning to the Super Bowl with a 60-second spot that will celebrate two brand values that the team at Coke has championed for its 130-plus year history–diversity and inclusion. For this year’s Super Bowl spot (the brand’s 13th consecutive Big Game ad) from Weiden + Kennedy, the brand looked to the legendary artist…
Jan
24
Adam Scott and 2 Chainz Star in Expensify’s Super Bowl Teaser: A Music Video ‘You Can Expense’
Posted in: UncategorizedExpensify is teasing its first Super Bowl spot with a humorous music video titled “Expensify Th!$” starring Parks and Recreation actor Adam Scott and rapper 2 Chainz. Scott plays the head of finance for a record label, who asks the gathered, much-cooler-than-him musicians, including 2 Chainz, to remember to save their receipts for filing expenses….
Jan
24
Kids Try to Make Sense of Shakespeare’s Oddly Negative Love Poem in This Adorable Jewelry Ad
Posted in: UncategorizedValentine’s Day is mere weeks away. For those who celebrate, the imminent stress of securing the right reservation or finding the ideal gift are enough to make one forget that the day, at its core, is about celebrating love in its purest form. That’s where the real beauty of the day resides. That said, jewelry…
Jan
24
Família e legado movimentam a trama de “Creed II”
Posted in: Uncategorized
Relações familiares (especialmente paternas) sempre foram um elemento forte na saga “Rocky”. No quinto capítulo da franquia, Rocky Balboa convive com problemas no relacionamento com seu filho, Robert, e de quebra cria uma relação paterna com seu possível sucessor, Tommy Gunn. O último filme protagonizado por Sylvester Stallone, “Rocky Balboa”, também tratou o assunto. Na …
O post Família e legado movimentam a trama de “Creed II” apareceu primeiro em B9.
Jan
24
Atualização do Chrome proposta pelo Google pode afetar Ad Blockers
Posted in: Uncategorized
A gente já se acostumou a bloquear muitos anúncios em sites e plataformas graças aos Ad Blockers. De acordo com uma pesquisa da empresa de gerenciamento Janrain, 71% dos entrevistados usam alguma ferramenta para controlar a quantidade de propagandas que vêem online. E o número e grande muito porque o Google sempre liberou essas extensões …
O post Atualização do Chrome proposta pelo Google pode afetar Ad Blockers apareceu primeiro em B9.
Jan
24
Watch AB InBev's 'Shark Tank'-inspired mermaid Super Bowl ad for Bon & Viv Spiked Seltzer
Posted in: Uncategorized
Anheuser-Busch InBev will use the first of its eight Super Bowl ads to plug its revamped Bon & Viv Spiked Seltzer brand with an ad starring two mermaids and a reference to ABC’s “Shark Tank.”
The 30-second ad by Bullish will be the first ad to run in the game in the so-called “1A” slot. It was released early today.
The underwater spot portrays the two mermaids, Bonnie and Vivian, as the brand’s founders, pushing the sugar-free product to four sharksthe kind with fins, not Mark Cuban or Barbara Corcoran, entrepreneurs starring on the ABC show. The reference is notable because it’s plugging an ABC show and the Super Bowl’s on CBS.
Jan
24
Expensify debuts music video starring 2 Chainz in Super Bowl push
Posted in: Uncategorized
Expensify it looking to build excitement for its first Super Bowl ad with a music video starring rapper 2 Chainz and actor Adam Scott.
In the music video, released on Thursday, viewers will be able to interact with the content by “expensing” items. Throughout the video there are “receipts” for various items that appear on screen that viewers can take a picture of and then upload into the Expensify app for a chance to win cash or the items themselves. Prizes range from an ice-sculptured sports car, an Audi R8 and a diamond-encrusted football.
Jan
24
Watch the newest commercials on TV from Diet Coke, Farmers, Hidden Valley and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: The New York Times promotes its Cooking vertical as a one-stop shop for recipes, advice and inspiration. A Hidden Valley Ranch fan drinks it straight from the bottle (well, with a straw). And a late-night driver (seemingly for Uber or Lyft, though neither is mentioned) powers through her shift with a little help from Diet Coke.
Jan
24
Coke sits out Super Bowl for pre-game 'unity' spot before national anthem
Posted in: Uncategorized
Coca-Cola will not run an in-game Super Bowl ad for the first time since 2006. Instead, the beverage giant this year will air a 60-second pre-game spot right before the National Anthem. Coke released the ad early today.
The anthem, of course, has emerged as a polarizing moment in National Football League games since Colin Kaepernick in 2016 began kneeling during the patriotic song as a way to protest racial and social inequities. Coke is trying to use the moment to call for togetherness.
The animated spot, called “A Coke is a Coke,” is by Wieden & Kennedy Portland, the same agency that made Nike’s Kaepernick ad that divided conservatives and liberals. Coke’s ad attempts to avoid politics altogether while trying to infuse a bit of egalitarianism by touting Coke as a product enjoyed by everyone, no matter their race, status or beliefs.
Jan
24
Airtel: 4G – Gele
Posted in: Uncategorized
P.S. This is part of a connected series of ads
In this spot, Airtel uses the metaphor of the traditional headgear worn by Nigerian women to show how old ways of doing things are gradually evolving, while also hinting at the superiority of its 4G network over 3G.
Jan
24
Google Cloud, looking to invade Amazon's turf, inks deal with OpenX
Posted in: Uncategorized
It’s common knowledge in ad tech circles that Amazon’s AWS cloud services dominate among advertising technology companies. But Google Cloud is looking to play catch up with its offering.
Although Google is a stalwart in the ad tech arena, its cloud offering currnetly has little to no market penetration in the ad tech space. On Thursday, however, it inked a five year, $110 million deal with ad exchange network OpenX. It’s the first time that Google Cloud has struck a deal with a well-known, or large exchange, according to both companies.
“We are making a radical change here,” Tim Cadogan, CEO at OpenX, says. “We are saying, ‘no,’ it’s time to make a radical change so it can enable us to offer more benefits for publishers and marketers to innovate at an aggressive rate; we must shift gears and make step improvements, and that is our quest for the year.”
Jan
24
Back-Aligning Exercise Tools – The 'Back Pedal' Helps to Alleviate, Realign and Strengthen Your Back
Posted in: Uncategorized
(TrendHunter.com) The ‘Back Pedal’ is a smart exercise solution for anyone with back, hip or sciatic nerve pain to help them perform treatments from home at their leisure. The device works by being placed…
Jan
24
Off-Grid Living Campers – The Lexani Extreme Terrain Camper is Based on a Mercedes-Benz Sprinter (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Off-grid living has become more popular in the face of movements like #vanlife that are seeing consumers ditch traditional lifestyles in favor of life on the road, which is being supported by…
Jan
24
The Facebook Marketing Partners Program Introduced a Brand Safety Category
Posted in: UncategorizedThe Facebook Marketing Partners program added a new Brand Safety capability to its offerings and welcomed DoubleVerify and OpenSlate as the first two companies to earn that certification. The social network said in a blog post that advertisers have been requesting third parties to help manage their brand safety controls for campaigns on the platform….
Jan
24
Twitter: Here’s How to Hide an Unwanted Ad From Your Feed
Posted in: UncategorizedAs you browse your timeline in the Twitter mobile application, you’ll see promoted tweets in your feed. If you ever come across an ad you don’t like, our guide will show you how to remove it from your timeline. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap the down…
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