Hasta La Creative!

A Samsung anunciou uma nova política de sustentabilidade que envolve a mudança das embalagens de produtos como smartphone, tablets e wearables. Agora, os acessórios serão embrulhados em materiais ecológicos em vez de plásticos. Os carregadores de celulares vão até mudar de um acabamento brilhante para fosco, para que a empresa não precise usar um filme …

O post Samsung adota embalagens ecologicamente corretas apareceu primeiro em B9.

Para o Super Bowl 2019, a Volvo apostou em uma campanha justamente para que o público não veja o evento. A empresa lançou um concurso que incentiva as pessoas a não assistirem aos anúncios do Super Bowl e, em vez disso, participar de uma ação para ganhar um carro da empresa. A partir das 18h do dia …

O post Super Bowl 2019: Volvo lança concurso que “dá carros” para quem não assistir o evento apareceu primeiro em B9.

(Spoiler alert: if you don’t want “Funkytown” by Lipps Inc. stuck in your head, stop watching when the device talks about her soul.)

Kellogg Co.-owned Pringles is once again releasing its ad early, as it did with its first Super Bowl spot in 2018. Maybe some people will get the idea, upon seeing more than 20 cans in one living room in the ad, that they should stock up for Super Bowl Sunday. It also teased the ad with three short videos earlier this month.

Ahead of the game, Pringles is offering a chance to win Fooji deliveries of free chips in Los Angeles and Boston to fans who tweet at the brand Thursday and Friday.

Continue reading at AdAge.com

Category: Beyond Madison Avenue
Summary: Elegance is a must when planning the perfect Valentine’s Day dinner. This year you can top your burger with delectable ‘Ketchup Caviar’.

Procter & Gamble’s Charmin isn’t actually slated to appear in the Super Bowl (as far as we know), but that didn’t stop “Saturday Night Live” from imagining how a focus group session for a Big Game ad for the toilet paper brand might have gone. In the segment above, which appeared as a part of the weekend’s episode of “SNL,” we join the discussion just after the ad (which we don’t actually get to see) has been played on a monitor for a group of average consumers. The focus group moderator (Aidy Bryant) makes its clear the planned Super Bowl ad will be part of Charmin’s continuing campaign starring a family of cartoon bears, and she does an admirable job of trying to keep the conversation on trackto no avail.

As happens in every focus group ever, the participants keep trying to suggest alternatives. “We aren’t looking for new commercial pitches,” the moderator explains, “just your thoughts on the commercial you just saw.” A hyper-woke, uber-PC woman (Kate McKinnon) arguably comes closest to following those instructions, but a middle-aged dude in a hoodie and leather jacket (portrayed by guest host James McAvoy with a flat Philly accent) can’t help but keep suggesting elaborate new scenarios for the Charmin bearsincluding a sex scene in which one of the male bears “has no idea that his lady’s just deuced it, because the booty is clean!” Which, come to think of it, is not that far off from the narrative of an actual Charmin commercial (minus the sex).

Continue reading at AdAge.com

Longtime Super Bowl sponsor Pepsi is using its Big Game ad to respond to a common question, one the brand is clearly tired of hearing: “Is Pepsi OK?” The question is posed, as it often is in real life, by a waiter after a patron asks for a Coke. This time, though, it’s much to…

Arquitetura, escultura, pintura, poesia, música, dança, teatro… e video game? Adriano Brandão e Danilo Silvestre decidem pisar em terreno minado e discutir as possibilidades artísticas dos games: se fotografia, cinema e quadrinhos são arte, jogos eletrônicos também podem ser? O que separa um jogo puramente mecânico, repetitivo, de outro com pretensões sofisticadas? É a historinha, a música ou a jogabilidade que define o video game artístico? Afinal, …

O post Pouco Pixel Classic Edition 3 – Video game é arte? apareceu primeiro em B9.

Informed by the unexpected outcome of 2016, will journalists be better equipped to report on a race this time around?

Para o Sindicato de Atores de Hollywood, o ano foi de Wakanda. Mesmo não tendo qualquer ator ou atriz indicado para outras categorias, “Pantera Negra” foi eleito pelo SAG Awards o filme com o melhor elenco de 2018, sendo coroado com o principal prêmio da noite e superando a concorrência formada por “Bohemian Rhapsody”, “Nasce …

O post “Pantera Negra” sai vencedor do SAG Awards 2019 apareceu primeiro em B9.