This new water brand will get you buzzed


A beer marketer is trying to gain notice with a new glass-bottled water brand that will get you buzzed. Fifoco USA, whose brands include Labatt and Genesse, recently debuted what it calls a “spiked still water” that contains about as much alcohol as a light beer.

The brand, called Pura Still, is positioned to seize on the spiked seltzer trend by appealing to health-conscious drinkers who don’t want the fizz. The water has 90 calories, one gram of cane sugar and two grams of carbohydrates. The alcohol content is 4.5 percent. Ingredients include a splash of coconut water. It is available blackberry, mango and mandarin orange flavors.

The drink is considered a malt beverage, but does not resemble a beer in any way. And it’s a lot lighter than most traditional flavored malt beverages on the market, like Mike’s Hard Lemonade.

Continue reading at AdAge.com

Áve: Hands

Video of Hands | Áve Washing Liquid

Google: EmotiTool

Insight: Emotional intelligence isn’t valued enough.
Idea: Google will create an emotional intelligence training tool using machine learning and the Google Tilt Brush to analyze kids art.

Video of EmotiTool

WWF: Rhino

WWF Print Ad - Rhino

This campaign was initiated to address animal cruelty. So, we created a series of images portraying the different scenarios where animals are being mistreated and as a consequence of human interference there are negative implications of those animals’ habitat which might lead to their extinction. We highlight how it could be such a trivial activity for humans and its aftermath on those species.

WWF: Gorilla

WWF Print Ad - Gorilla

This campaign was initiated to address animal cruelty. So, we created a series of images portraying the different scenarios where animals are being mistreated and as a consequence of human interference there are negative implications of those animals’ habitat which might lead to their extinction. We highlight how it could be such a trivial activity for humans and its aftermath on those species.

WWF: Whale

WWF Print Ad - Whale

This campaign was initiated to address animal cruelty. So, we created a series of images portraying the different scenarios where animals are being mistreated and as a consequence of human interference there are negative implications of those animals’ habitat which might lead to their extinction. We highlight how it could be such a trivial activity for humans and its aftermath on those species.

In the Race for Content, Hollywood Is Buying Up Hit Podcasts

“Homecoming,” “Dirty John” and “Lore” are just the first in a likely wave of headphone-to-screen adaptations.

Watch the newest ads on TV from Apple, Chick-fil-A, Google and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Chick-fil-A calls attention to its support of the annual Army-Navy Game. Google serves up a fresh TV cut of its “Year in Search 2018” ad (the campaign debuted online) that puts the focus on people searching for good things. And in an extravagant, parkour-themed ad, Apple says “make room for color” in the form of the iPhone XR.

Continue reading at AdAge.com

WWF: Whale

WWF Print Ad - Whale

This campaign was initiated to address animal cruelty. So, we created a series of images portraying the different scenarios where animals are being mistreated and as a consequence of human interference there are negative implications of those animals’ habitat which might lead to their extinction. We highlight how it could be such a trivial activity for humans and its aftermath on those species.

WWF: Lion

WWF Print Ad - Lion

This campaign was initiated to address animal cruelty. So, we created a series of images portraying the different scenarios where animals are being mistreated and as a consequence of human interference there are negative implications of those animals’ habitat which might lead to their extinction. We highlight how it could be such a trivial activity for humans and its aftermath on those species.

WWF: Parrot

WWF Print Ad - Parrot

This campaign was initiated to address animal cruelty. So, we created a series of images portraying the different scenarios where animals are being mistreated and as a consequence of human interference there are negative implications of those animals’ habitat which might lead to their extinction. We highlight how it could be such a trivial activity for humans and its aftermath on those species.

WWF: Polar Bear

WWF Print Ad - Polar Bear

This campaign was initiated to address animal cruelty. So, we created a series of images portraying the different scenarios where animals are being mistreated and as a consequence of human interference there are negative implications of those animals’ habitat which might lead to their extinction. We highlight how it could be such a trivial activity for humans and its aftermath on those species.

Awarta Nusa Dua Resort & Villas Bali: The Greatest Treasure

Nusa Dua Resort & Villas Bali is an award-winning resort and a home to luxury travellers. Awarta means ‘Treasure’ by the heartfelt desire to make you feel as comfortable as being home, but in a luxury space with bespoke services extended to any of your personal needs. Recently awarded as the World’s Best Boutique Hotel in 2018. Life is memories, so they should be your greatest treasure of all, and with Awarta the hope is you make the best memories which last a lifetime.

Video of Awarta, The Greatest Treasure

Jagran: Lungs

Jagran Print Ad - Lungs

Leading Indian Media Group JAGRAN, issued posters on the occasion of Indian Festival Diwali. Asking people to celebrate a smoke free Diwali, as Diwali is a great Indian festival and the use of firecrackers is part of the celebration. Because it creates pollution, noise pollution and aggravates diseases like Asthma, Bronchitis, sinusitis and many more. In the Creative we have shown the Tree with smoke. And Lungs Trachea are replaced with a series of crackers tied together.

Watch the newest ads on TV from Apple, Chick-fil-A, Google and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Chick-fil-A calls attention to its support of the annual Army-Navy Game. Google serves up a fresh TV cut of its “Year in Search 2018” ad (the campaign debuted online) that puts the focus on people searching for good things. And in an extravagant, parkour-themed ad, Apple says “make room for color” in the form of the iPhone XR.

Continue reading at AdAge.com

Jagran: Lungs

Jagran Print Ad - Lungs

Leading Indian Media Group JAGRAN, issued posters on the occasion of Indian Festival Diwali. Asking people to celebrate a smoke free Diwali, as Diwali is a great Indian festival and the use of firecrackers is part of the celebration. Because it creates pollution, noise pollution and aggravates diseases like Asthma, Bronchitis, sinusitis and many more. In the Creative we have shown the Tree with smoke. And Lungs Trachea are replaced with a series of crackers tied together.

Jagran: Tree

Jagran Print Ad - Tree

Leading Indian Media Group JAGRAN, issued posters on the occasion of Indian Festival Diwali. Asking people to celebrate a smoke free Diwali, as Diwali is a great Indian festival and the use of firecrackers is part of the celebration. Because it creates pollution, noise pollution and aggravates diseases like Asthma, Bronchitis, sinusitis and many more. In the Creative we have shown the Tree with smoke. And Lungs Trachea are replaced with a series of crackers tied together.

ELA: Zidane, coach of the best team in the world

Zinédine Zidane is giving a motivating speech to his team. But it turns out it’s not a football team, but a group of (genuine) scientists on Genetic Research.
He want them to do their best to beat the leukodistrophies, a group of genetic diseases which affects between 20 and 40 new born babies in Europe, every week.

Video of Zidane, coach of the best team in the world.

Watch the newest ads on TV from Apple, Chick-fil-A, Google and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Chick-fil-A calls attention to its support of the annual Army-Navy Game. Google serves up a fresh TV cut of its “Year in Search 2018” ad (the campaign debuted online) that puts the focus on people searching for good things. And in an extravagant, parkour-themed ad, Apple says “make room for color” in the form of the iPhone XR.

Continue reading at AdAge.com

Watch the newest ads on TV from Apple, Chick-fil-A, Google and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Chick-fil-A calls attention to its support of the annual Army-Navy Game. Google serves up a fresh TV cut of its “Year in Search 2018” ad (the campaign debuted online) that puts the focus on people searching for good things. And in an extravagant, parkour-themed ad, Apple says “make room for color” in the form of the iPhone XR.

Continue reading at AdAge.com