This new water brand will get you buzzed
Posted in: UncategorizedA beer marketer is trying to gain notice with a new glass-bottled water brand that will get you buzzed. Fifoco USA, whose brands include Labatt and Genesse, recently debuted what it calls a “spiked still water” that contains about as much alcohol as a light beer.
The brand, called Pura Still, is positioned to seize on the spiked seltzer trend by appealing to health-conscious drinkers who don’t want the fizz. The water has 90 calories, one gram of cane sugar and two grams of carbohydrates. The alcohol content is 4.5 percent. Ingredients include a splash of coconut water. It is available blackberry, mango and mandarin orange flavors.
The drink is considered a malt beverage, but does not resemble a beer in any way. And it’s a lot lighter than most traditional flavored malt beverages on the market, like Mike’s Hard Lemonade.