VLCC – Eat Right : By JWT Gurgaon

Today, people live to eat. In such times where there is widespread obesity and the number of diseases increase with people’s age, we decided to sensitize people about their unhealthy eating habits. We showed people the unhealthy parts of their regular diet and replaced them with more wholesome food options that they could move to.

VLCC Diet Plans guide you to those healthier options with their unique diet plans. Enroll today and start to ‘Eat Right’ to get on with good health.

Advertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Senthil Kumar
Executive Creative Director / Senior Vice President: Amit Shankar
National Creative Director: Sambit Mohanty
Creative Director / Art Director / Illustrator: Prakash
Copywriter: Avinash Bajaj

VLCC

VLCC

David's Bridal to show same-sex couple in first TV ad


On the heels of its Chapter 11 bankruptcy filing late last year, David’s Bridal is saying “I do” to more diversity in its marketing with its first ad featuring a same-sex couple. This week, the Conshohocken, Penn.-based retailer is debuting a campaign emphasizing non-traditional brides, such as female couples, or brides who are already mothers. The idea of “rewriting the rules” will help the brand communicate its offerings to all types of brides, according to Liz Crystal, who has been chief marketing officer at the brand for one year.

“We wanted to make sure this spot represented what we see from brides today,” says Crystal, noting that in the past, ads have been more focused on the dresses and the store experience and less on the betrothed. “We value every type of bride.”

David’s Bridal is far from the first to promote a more inclusive look at relationships in its marketing. In 2015, marketers including Kohl’s, Tiffany & Co. and Wells Fargo all featured same-sex couples in their work; more recently, Zales did so in 2016.

Continue reading at AdAge.com

Tiffany & Co.: #allyouneed

‘Hamilton’ Leads a Record-Breaking Holiday Week on Broadway

The musical grossed more than $4 million, while plays showed surprising strength at the box office, too.

GLAD gives a reason to smile about garbage (2019) – extended edits

GLAD

Household

No one likes to think about garbage. If garbage is on your mind, it probably means something went wrong, and you’ve got a huge mess on your hands.

“WiFi Ralph” mergulha na internet sem saber muito bem como tratar do assunto

Conforme o mundo avança e as tecnologias se renovam a passo acelerado, torna-se uma afirmação cada vez mais inegável à sociedade que as novas gerações já nascem introduzidas e acostumadas às onipresentes plataformas digitais dos dispositivos móveis. É um ecossistema vasto, mas o qual nem todos reconhecem em amplitude ou em escala de poder, dado …

O post “WiFi Ralph” mergulha na internet sem saber muito bem como tratar do assunto apareceu primeiro em B9.

‘Hamilton’ Leads a Record-Breaking Holiday Week on Broadway

The musical grossed more than $4 million, while plays showed surprising strength at the box office, too.

“WiFi Ralph” mergulha na internet sem saber muito bem como tratar do assunto

Conforme o mundo avança e as tecnologias se renovam a passo acelerado, torna-se uma afirmação cada vez mais inegável à sociedade que as novas gerações já nascem introduzidas e acostumadas às onipresentes plataformas digitais dos dispositivos móveis. É um ecossistema vasto, mas o qual nem todos reconhecem em amplitude ou em escala de poder, dado …

O post “WiFi Ralph” mergulha na internet sem saber muito bem como tratar do assunto apareceu primeiro em B9.

MDC shareholder calls for meeting to replace three board directors


MDC Partners shareholder FrontFour Capital has turned up the heat in its attempt to shake up the beleaguered holding company’s board as it continues to search for a new CEO and explores a possible sale.

FrontFour which says it owns more than 5 percent of voting securities of MDC, making it one of the largest shareholders of the holding company, it claims sent a letter to MDC on Dec. 31 announcing its intention to call a special meeting of shareholders to replace three current board directors with new ones, according to an SEC filing Wednesday.

“Despite our efforts to work with the current board over the past several months, it is clear that we have reached an impasse,” the letter says. “The board has rejected our requests and does not appear to support shareholder representation on the board.” The letter is signed by FrontFour portfolio managers Zachary George, David Lorber and Stephen Loukas.

Continue reading at AdAge.com

DFS: Winter Sale Campaign

DFS has partnered with The LEGO Movie 2, the much- anticipated sequel to the BAFTA-winning The LEGO Movie, for its new Winter Sale campaign.

The TV and online ad shows the characters of the Warner Bros. blockbuster animation embarking on a mission to find themselves some comfy sofas and, in their words, “save our butts”.

The ad, created by krow, opens with the key characters from the movie, LEGO Batman, Sweet Mayhem, Unikitty, Benny, Lucy and Emmet, piling on to a small uncomfortable sofa.

Led by Emmet, their quest for comfort brings them to their nearest DFS store where each of the characters finds the perfect DFS sofa for them, including a cool black recliner for Batman.

Detran-RN: Consequences, 1

Detran-RN Print Ad - Consequences, 1

Brazil is one of the recordist countries in motorcycle accidents in the world. Therefore, the importance of producing creative, impactful and efficient advertising campaigns have the goal of raising awareness, to educate bikers about traffic growing. After all, a thousandth of a second can have consequences for the rest of your life.

Detran-RN: Consequences, 2

Detran-RN Print Ad - Consequences, 2

Brazil is one of the recordist countries in motorcycle accidents in the world. Therefore, the importance of producing creative, impactful and efficient advertising campaigns have the goal of raising awareness, to educate bikers about traffic growing. After all, a thousandth of a second can have consequences for the rest of your life.

Detran-RN: Consequences, 3

Detran-RN Print Ad - Consequences, 3

Brazil is one of the recordist countries in motorcycle accidents in the world. Therefore, the importance of producing creative, impactful and efficient advertising campaigns have the goal of raising awareness, to educate bikers about traffic growing. After all, a thousandth of a second can have consequences for the rest of your life.

Detran-RN: Consequences, 4

Detran-RN Outdoor Ad - Consequences, 4

Brazil is one of the recordist countries in motorcycle accidents in the world. Therefore, the importance of producing creative, impactful and efficient advertising campaigns have the goal of raising awareness, to educate bikers about traffic growing. After all, a thousandth of a second can have consequences for the rest of your life.

Detran-RN: Consequences, 5

Detran-RN Outdoor Ad - Consequences, 5

Brazil is one of the recordist countries in motorcycle accidents in the world. Therefore, the importance of producing creative, impactful and efficient advertising campaigns have the goal of raising awareness, to educate bikers about traffic growing. After all, a thousandth of a second can have consequences for the rest of your life.

Birkenstock: Toecation, 1

Birkenstock Print Ad - Toecation, 1

Tight Shoes Are Every Toes’ Worst Nightmare. Highlight How Comfortable Birkenstocks Are By Turning The Shoe/Foot Into A Vacation Spot For Little Toes. The Little Toe Is The Vacationer.

Central Bank of Russia: Central Bank of Russia 3D

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Transamerica Radio Station: Cymbal

Transamerica Radio Station Print Ad - Cymbal

One of the places where people listen to radio more often is inside the car. In big cities like Curitiba, traffic can be very stressful. Radio Transamérica Light’s songs help to leave the way more relaxed.

Transamerica Radio Station: Sax

Transamerica Radio Station Print Ad - Sax

One of the places where people listen to radio more often is inside the car. In big cities like Curitiba, traffic can be very stressful. Radio Transamérica Light’s songs help to leave the way more relaxed.

Transamerica Radio Station: Guitar

Transamerica Radio Station Print Ad - Guitar

One of the places where people listen to radio more often is inside the car. In big cities like Curitiba, traffic can be very stressful. Radio Transamérica Light’s songs help to leave the way more relaxed.