Bits: The Week in Tech: Apple’s Watch Steals the Show

Apple held its annual iPhone event, but its watch wowed the industry. Plus, Google is in for a tougher time in Washington.

Emma Stone, Jonah Hill and the Art of Keeping Viewers Off-Kilter

In “Maniac,” a new Netflix series about a dubious drug trial, participants may experience disorientation and lightheadedness. Viewers, too.

Boston Pizza Canada "BP in Bed" (2018) :40 (Canada)

Introducing the world’s first pizza box designed to eat pizza in bed. So basically it’s a pizza box table. Silly? Yes. But also real. No kidding. They spent months prototyping this.

Greetings from 2013 / Bons souvenirs de 2013

THE ORIGINAL?
Allianz Travel Insurance – Postcards – 2013
Source : Caples Awards BRONZE

Agency : Mercer Bell (Australia)
LESS ORIGINAL
BBVA Travel Insurance – Postcards – 2018
Source : Cannes Lions Press SHORTLIST
Agency : DDB Buenos Aires (Argentina)

Ridley Scott Launches Ridley Scott Creative Group

Ridley Scott has brought together all RSA Films affiliated companies in a multi-business restructure to form the Ridley Scott Creative Group.

Extra thin condoms / Une pub qui a laissée son empreinte

THE ORIGINAL?
Manix 002 ultra-thin condoms – 1999
Watch The TV Commercial
Source : Cannes Lions Film GOLD

Agency : BDDP&Fils (France)
LESS ORIGINAL
Lifestyles ultra-thin condoms – 2018
“Dare to be closer” – Watch the video
Source : YouTube

Agency : +Knauss (Germany / USA)

Edible wrapper / Une coincidence un peu difficile à avaler?

THE ORIGINAL?
Bob’s Burger – Edible wrapper – 2011
“Don’t control yourself, eat this with the wrapper”
Source : Coloribus

Agency : NBS/Dentsu, Rio de Janeiro (Brazil)
LESS ORIGINAL
KFC – Edible wrapper – 2018
“Finger lickin’ wrapper”
Source : ADC Silver Cube

Agency : Ogilvy & Mather H-K (China)

IKEA wants you to enjoy the summer while you can

field print

You’ve only got a small window to enjoy Belgian summers before it’s back to darkness and rain. This simple outdoor campaign from IKEA Belgium illustrates that notion.

When two become one / On nous prend pour des truffes?

THE ORIGINAL?
Pedigree Dentastix – 2014
Source : Coloribus

Agency : BBDO (Germany)
LESS ORIGINAL
SPA – Animal protection society – 2018
Source : Cominmag

Agency : M&C Saatchi Geneva (Switzerland)

What you need to know about the insanely expensive Florida Senate race in 90 seconds


As Ad Age reported earlier this week, we’ve seen an outlay of nearly half a billion dollars on TV and radio advertising on U.S. Senate campaigns across the 11 key battlegrounds that Ad Age Datacenter (specifically, Kevin Brown, Bradley Johnson and Catherine Wolf) is tracking during the midterm elections in partnership with Kantar Media’s CMAG (Campaign Media Analysis Group).

Today, we’re taking a closer look at the U.S. Senate race in Florida, which easily takes the crown for the most insane spending of all: $128.5 million, which includes ad placements on broadcast TV, local/regional cable and satellite TV, Spanish-language local TV and radio to date by candidates’ campaigns and the various groups (including PACs) that support them.*

Without further ado, here’s your executive summary on the Florida race:

Continue reading at AdAge.com

Musk signs up mystery passenger to take rocket trip around moon


Elon Musk’s rocket company signed up its first passenger for a flight around the moon, taking a giant leap toward commercializing space travel — at least in terms of consumer demand.

The person’s identity will be revealed on Monday, Space Exploration Technologies Corp. said in a tweet. Asked whether he’d be the first passenger, Musk — who’s also the chief executive officer of Tesla Inc. — posted an emoji of a Japanese flag.

SpaceX has signed the world’s first private passenger to fly around the Moon aboard our BFR launch vehiclean important step toward enabling access for everyday people who dream of traveling to space. Find out who’s flying and why on Monday, September 17. pic.twitter.com/64z4rygYhk

Continue reading at AdAge.com

Watch the newest ads on TV from Hulu, Bud Light, Hershey's and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Hershey’s serves up two spots that are part of its new “Heartwarming the world” campaign (as Ad Age’s Jessica Wohl reported yesterday: “It’s okay to take candy from strangers in new Hershey’s ads”). Another candy brand, Trolli, serves up some serious weirdness in a commercial that’s about male-bonding (kinda). And Hulu says it’s “completely changed the game” because now “you don’t have to choose between tailgating or watching football live on ESPN. You can do both, no cable required.

Continue reading at AdAge.com

Everyone agrees that fat-shaming sweatshirt was a bad idea


They should have seen it coming.

A controversial sweatshirt reading, “Being fat is not beautiful, it’s an excuse,” is no longer for sale, following days of backlash and public outcry. The product, sold by Los Angeles-based retailer Revolve and part of a collaboration collection by brand LPA and others such as Lena Dunham, was pulled from Revolve’s site on Thursday.

Revolve issued a statement on Instagram Thursday evening. “We messed up big. We are SO SORRY for hurting and offending you,” the statement read, noting that the apparel collaboration was meant to “shine a light on the darkness of the internet by printing real-life, damaging comments that could have been left on the social media feeds of women everywhere.”

Continue reading at AdAge.com

Gunjan Rai ‘Elayichi’ : Design and Illustration

Gunjan Rai is a law graduate who loves lettering, doodles and illustrating quotes – be it from her favourite musician or a poet she has never heard of – that she posts under the name ‘elayichi’. She likes cats, desserts, poetry and watching time lapse videos.

Why are you a Graphic Designer?
I love poetry and sometimes a line or two will really strike me and I have to put it down on paper so I can absorb it fully.

Did you attend school for fine art or design?
No.

You have a distinct style of Design. How long did it take you to develop your style?
Wouldn’t say I have a completely distinct style yet. But yeah, more than a couple of years. Challenges such as #inktober pushed me to post regularly and improve on my design. I would look at the work of people I was inspired by and took a little bit from here and there to make my own.

Portrait of Gunjan Rai ‘Elayichi’ by Tiphaine Burguburu.

How did you focus so much on infographic? When did you realise you loved doing it and wanted more of it?
I have always been interested in fonts and during my school I used to love making cards where I could write a quote in my own style. Whenever I see a quote that I can relate to, something that makes me think, I want to put it on paper in my own font and style and think about the way I can write it so the message is communicated effectively.

Were there any particular role models for you when you grew up?
Not really, I was more into books as a child and the only thing I wanted to do was meet J K Rowling.

Who was the most influential personality on your career in graphic design?
Angel Bedi (The Filmy Owl) was a big influence on me. Also, Alicia Souza, Monica Tata and Pranita Kocharekar. Pascal Campion is a forever favourite of course. Also Zen Pencils and Grant Snider’s comics and Maori Sakai.

When did you start freelancing?
I did my first commission a little more than 2 years ago.

Was there any time when you wanted to quit graphic design?
Sometimes when I see other people’s work, because I feel it’s so much better than mine. But any time someone pops into my DMs telling me how much they like my work, I am motivated to continue.

Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers or direct clients?
I work with direct clients only.

Do you have clients who give you steady work or do you advertise for new clients often?
I have some people who really like my work and I have done multiple commissions for them but mostly it’s new clients.

How do you market yourself?
Social media mostly. I don’t post everyday but I try to post frequently enough and stuff that is important to me.

Any other Indian graphic designers who you admire?
I love Pranita’s work. But also everyone else I mentioned above.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
To keep posting regularly and try to network among the right people. I don’t really have an opinion about making a career in graphic design, I think that’s best left for full time designers.

Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
I still feel that sometimes people take art on face value and don’t understand the total amount of work that has gone in it; like a commission involves an idea of how the whole thing is going to look, structure, incorporating the themes and ideas that the client wants in a way that catches your eye, years of practice with pen and colours and of course, the cost and time.

Mac or PC?
PC for me.

Who would you like to take out for dinner?
Anne Hathaway or Mitski ?

What’s on your iPod?
Indie rock, pop songs and podcasts.

Whats your Twitter Handle?
Elayichi, though I use Instagram more.

Driving the Future : Sew-Eurodrive by Bolditalic Bangalore

For over eight decades, we at SEW-EURODRIVE have been heralding the future with the best of technologies, practices and principles in ‘Drive Solutions and Motion Control Automation’. Whether it’s installation, maintenance or future expansion, it’s our consultative approach that makes it possible for us to give you the best solutions, for now and for the future. So you never have to ask “WHAT NEXT?”

Driving the world is what we do best and what makes us unique. And hence, your natural partner in planning solutions that take your business forward.

Advertising Agency: Bolditalic, Bengaluru, India
Creative Director / Art Director: Arun Eripuram
Copywriter: Vijay, Dominic Satur
Illustrator: Sathish & Amal
Photographer: iStock
Additional Credits: Muralidharan VP, Nishit Kantha, Sanju Anto

 

Creative Circle: Design Director

competitive:

Creative Circle:
A Las Vegas-based agency is seeking a full-time Design Director.This Design Director role works with iconic national brands by overseeing the quality
Las Vegas, Nevada

Lemonade : Marketing Assistant

$25,000-$30,000 based on experience:

Lemonade :
Lemonade is a new branded content agency serving new and established brands. We’re looking for someone who wants to grow their role with the company.
Alameda/Oakland

Grow: Strategy and Client Engagement Lead

Competitive Annual Salary :

Grow:
The engagement lead will bring strategic focus to each assignment and build successful client partnerships.
Norfolk, Virginia (US)

Creative Circle: Copywriter (Agency experience preferred)

competitive:

Creative Circle:
Position: Copywriter (Agency experience preferred)Location: Orange County (Central)Status: Freelance/ possible Full TimeEstimated Duration: Ongoing, 4
Irvine, California

imre, LLC: Program Coordinator

Benefits, Supplemental Benefits, 401k, Reduced Friday Schedule, Mind & Body Benefit:

imre, LLC:
imre is the agency that works & we’re looking to add a SM Coordinator to our team of experts to support our healthcare marketing division.
Sparks Glencoe, Maryland