Hasta La Creative!

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Time magazine is getting new ownership, again. Salesforce co-founder Marc Benioff and his wife, Lynne Benioff, are buying the venerable magazine from owner Meredith Corp. for $190 million, as Bloomberg News reports. Once the deal closes, the magazine will be a personal family holding, but the Benioffs say they won’t take a role in journalism-related decisions. In a tweet, the Salesforce chairman and co-CEO called Time “a treasure trove of our history and culture.”

Can the Benioffs do for Time what Amazon CEO Bezos did for The Washington Post five years ago? As Vanity Fairrecently wrote, Bezos has been seen as the “shining hero of dead-tree media, the face that all struggling print publications see in their dreams at night.”

Meredith Corp., owner of Better Homes and Gardens, acquired Time Inc. earlier this year; it intends to shed some of Time Inc’s most iconic titles because they don’t fit Meredith’s emphasis on lifestyle brands. Besides Time, what about the other former Time Inc. publications that Meredith is still trying to sell? Recode asks: “Are there any other billionaires out there to buy Fortune or Sports Illustrated?”

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What often separates the most successful ad people from others? The ability to effectively speak and communicate. We all can have great ideas and vision, but without the ability to sell them, those ideas won’t get anywhere. And public speaking is of the areas ad agencies often don’t train employees or work to nurture their […]

The post Speak With Impact Lets You Shine In a Communicator’s World appeared first on Adpulp.

Category: Beyond Madison Avenue
Summary: Fallon began doing creative work for Papa John’s last month but said it has decided to end the relationship following the controversy that began last week.

Category: Beyond Madison Avenue
Summary: In a time when women are fighting for pay equality, work-life balance and gender parity, there is one emerging industry where women dominate the scene: influencer marketing.

Category: Beyond Madison Avenue
Summary: All are full-time, with benefits, and open to applicants in the United States, the United Kingdom, Germany, and Costa Rica.

Category: Beyond Madison Avenue
Summary: The Bud Light Fridges will unlock once the Cleveland Browns finally in a game. Fans will find the free beer at the stadium and local bars.

The entertainment and sports conglomerate will partner with creative talents like Dick Wolf to develop, finance, produce, distribute and market podcasts.

A generational changing of the guard continues at Condé Nast. Will Welch, the editor of GQ Style, will take over the magazine by the year’s end.

This 19-year-old actress and star of “The Hate U Give” has become synonymous with a volatile strain of youthful, social-media-fueled, hyper-progressive celebrity.

With more editorial firepower in London, and new titles opening in new markets, the spotlight falls on the publishing giant’s next moves.