The Poos & Don’ts are a simple set of rules designed to reduce our impact on rivers, beaches and seas. So get to know them and learn how the little things you do can have a massive effect on the environment.
The Poos & Don’ts are a simple set of rules designed to reduce our impact on rivers, beaches and seas. So get to know them and learn how the little things you do can have a massive effect on the environment.
The Poos & Don’ts are a simple set of rules designed to reduce our impact on rivers, beaches and seas. So get to know them and learn how the little things you do can have a massive effect on the environment.
Singles Day is originally a Chinese holiday where you celebrate the fact that you are single, and has over last years become a huge shopping holiday where you spoil yourself with presents instead of giving it away. This year, Scandinavia’s largest retailer of home electronics Elkjøp brings this holiday up north together with agency NORD DDB.
This week Elgiganten releases their Singles’ Day campaign with a series of films starring The Fat Jewish. This is the first time the New York based Instagram phenomenon co-operates with a Nordic company.
Our agency recently “painted” the whole city of The Hague in Piet Mondrian colors, demonstrating the creative and experiential power of OOH. To bring Mondrian to the hearts and minds of people, Gemeentemuseum, The Netherlands’ most renowned museum of modern arts, partnered with Kinetic and The Hague to transform the city into a living, urban Mondrian painting. The campaign was designed to promote the museum’s newest international exhibition, The Discovery of Mondrian. The primary purpose of the campaign was to boost familiarity with Piet Mondrian and draw a large audience to the museum itself and The Hague.
“Mondrian pushed boundaries, both in his life and in his work. So it only makes sense that we pushed creative boundaries for the Gemeentemuseum in return,” said Thomas Thiadens from Kinetic. “Mondrian started as a landscape painter and gradually developed into one of the founders of abstract art. He’s had an immense and immeasurable influence on art and design today, so we wanted to immerse people into his work,” he added.
The campaign proved to be a local and international success. On a local level, we successfully ignited a new sense of pride in the city of The Hague, and gave people from all walks of life the opportunity to learn and discover the true genius of Mondrian. The campaign was covered by several major local TV stations and publications, the film was viewed online over 700k times and The Hague Municipal Museum achieved a 25% increase in Facebook followers. On an international level, the campaign was picked up by 80 international journalists as well as garnering a special in-depth spotlight on CBS, that brought American TV watchers to the streets of The Hague. Our social media influencer amplification resulted in a total reach of 611k, with 16,199 total engagements.
On Monday night, The New Yorker did something you may not have thought possible: It published another astonishing story about disgraced movie mogul Harvey Weinstein. (At this point you’d think we would have lost our ability to be shocked by anything Weinstein-relatedbut no.) The report by Ronan Farrow is headlined “Harvey Weinstein’s Army of Spies” and begins,
In the fall of 2016, Harvey Weinstein set out to suppress allegations that he had sexually harassed or assaulted numerous women. He began to hire private security agencies to collect information on the women and the journalists trying to expose the allegations. According to dozens of pages of documents, and seven people directly involved in the effort, the firms that Weinstein hired included Kroll, which is one of the world’s largest corporate-intelligence companies, and Black Cube, an enterprise run largely by former officers of Mossad and other Israeli intelligence agencies.
Farrow (who also authored The New Yorker’s previous Weinstein expos, published early last month) details the various disturbing tactics deployed by Weinstein’s would-be protectors. For example, “One of the investigators pretended to be a women’s-rights advocate and secretly recorded at least four meetings with McGowan”actress Rose McGowan, one of Weinstein’s accusers.
ICYMI, a brief (1,020-word) but important read: “Do social media threaten democracy?” (subhead: “Facebook, Google and Twitter were supposed to save politics as good information drove out prejudice and falsehood. Something has gone very wrong”), an essay that serves as the cover story of the current issue of The Economist.
The unbylined (per usual Economist style) piece reads, in part,
Not long ago social media held out the promise of a more enlightened politics, as accurate information and effortless communication helped good people drive out corruption, bigotry and lies. Yet Facebook acknowledged that before and after last year’s American election, between January 2015 and August this year, 146m users may have seen Russian misinformation on its platform. Google’s YouTube admitted to 1,108 Russian-linked videos and Twitter to 36,746 accounts. Far from bringing enlightenment, social media have been spreading poison.
And …
Did you make it all the way through those? Kind of exhausting, right? They’re 247 and 217 characters, respectively. You look at them and you think, I’m not sure I have time for this right now.
Of course, given that Trump is travelingmeaning he has an unusually packed (by Trump standards) schedule, and therefore less time to tweet and watch Fox News (and tweet about watching Fox News), there’s a very good chance his handlers are crafting these wordy and oddly formal (by Trump standards) tweets. We may have to wait for Trump to return to the U.S. and plant himself in front of “Fox & Friends” and “Hannity” before we can fully grasp what twice the Twitter Trumpiness might mean.
Apple ordered a TV series starring Jennifer Aniston and Reese Witherspoon, two of the most successful actresses of their generation, in the clearest sign yet of the tech giant’s intent to make a big splash in Hollywood.
The Cupertino, California-based maker of iPhones and iPads outbid many of the TV industry’s biggest players, including Netflix, and committed to producing two seasons. The as-yet unnamed show, the first recurring TV role for Aniston since “Friends,” is set in the world of morning TV, Apple said Wednesday.
The company has now signed up Steven Spielberg and two award-winning actresses for its foray into TV programming. Apple has also committed to making “Amazing Stories,” an anthology series produced by Spielberg and “Hannibal” creator Bryan Fuller.
When NFL ratings declined last season, Papa John’s and others blamed, in part, the distraction of the election. This year, Schnatter says, it’s the controversy that’s “polarizing the customer.” So far, NFL TV ratings are down about 5 percent through week 9, averaging 14.8 million viewers and an 8.6 household rating, versus the year-ago 15.5 million/9.1 household rating.
Some ads playing up the chain’s NFL ties are still airing, including one featuring Papa John’s endorser and (injured) Texans player J.J. Watt. But other NFL-focused ads that were set to debut now may not air at all, says Rhoten.
TV spots set to run focus on the preparation of Papa John’s tomato sauce and dough. There’s also an upcoming Veteran’s Day push, not on TV, offering a discount over the weekend. And the chain will do something around the Super Bowl, but doesn’t have a spot intended for the game, Rhoten says.
The Weather Channel is taking off one insulated, water-proof parka and putting on another. But will consumers be able to tell the difference? The Atlanta, Georgia-based meteorology broadcaster has entered a two-year deal with Lands’ End, the apparel brand known for its sturdy outerwear, basics and kids’ backpacks. The Weather Channel formerly had an exclusive contract with LLBean, the apparel brand known for its sturdy outerwear, basics and kids’ backpacks, for some dozen years. (Notice a pattern?) Lands’ End, which is based in Dodgeville, Wisconsin, will outfit all on-camera meteorologists.
“We take the outfitting of our on-camera meteorologists very seriouslytheir safety is our priority, and our outfitter has to be a brand that we can depend upon and trust,” said a Weather Channel spokeswoman in a statement. She noted that the company reviewed several companies in its search for a retail partner. “Lands’ End is a company that is incredibly devoted to its employees, customers, and its merchandise. Their attention to detail and the quality of their merchandise makes us proud to wear and partner with Lands’ End.”
Storm Tracker Jim Cantore debuted the new Lands’ End gear on Tuesday in 32-degree weather in Wisconsin. The new deal includes meteorologists regularly sharing information on how a product fared during different climate situations with the apparel brand.
Apple ordered a TV series starring Jennifer Aniston and Reese Witherspoon, two of the most successful actresses of their generation, in the clearest sign yet of the tech giant’s intent to make a big splash in Hollywood.
The Cupertino, California-based maker of iPhones and iPads outbid many of the TV industry’s biggest players, including Netflix, and committed to producing two seasons. The as-yet unnamed show, the first recurring TV role for Aniston since “Friends,” is set in the world of morning TV, Apple said Wednesday.
The company has now signed up Steven Spielberg and two award-winning actresses for its foray into TV programming. Apple has also committed to making “Amazing Stories,” an anthology series produced by Spielberg and “Hannibal” creator Bryan Fuller.
When NFL ratings declined last season, Papa John’s and others blamed, in part, the distraction of the election. This year, Schnatter says, it’s the controversy that’s “polarizing the customer.” So far, NFL TV ratings are down about 5 percent through week 9, averaging 14.8 million viewers and an 8.6 household rating, versus the year-ago 15.5 million/9.1 household rating.
Some ads playing up the chain’s NFL ties are still airing, including one featuring Papa John’s endorser and (injured) Texans player J.J. Watt. But other NFL-focused ads that were set to debut now may not air at all, says Rhoten.
TV spots set to run focus on the preparation of Papa John’s tomato sauce and dough. There’s also an upcoming Veteran’s Day push, not on TV, offering a discount over the weekend. And the chain will do something around the Super Bowl, but doesn’t have a spot intended for the game, Rhoten says.
ESPN is firing up the retro marketing machine with a new initiative that will introduce live commercials into its “SportsCenter” telecasts. A nod to the early days of TV, when presenters would vamp for a sponsor on the set rather than throw to a taped advertisement, ESPN’s foray into live spots began Tuesday night with “SportsCenter” anchor Kenny Mayne’s pitch for Fruit of the Loom.
Viewers who tuned into the 11:30 p.m. ET installment of “SportsCenter” were treated to Mayne extolling the virtues of Fruit of the Loom’s fleece sweats with his signature Gobi-dry understatement. “This is our first-ever live commercial on ‘SportsCenter,'” Mayne said at the top of the show’s first ad break. “Full disclosure: We taped it seven hours ago.”
While Mayne’s caveat was exaggerated for comic effect — the 37-second effort was shot shortly before air time, during the closing minutes of ESPN’s premiere of “Nature Boy,” its 30 for 30 doc on grappler Ric Flair — the network said it aims to present all forthcoming “live” spots in real-time.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: McDonald’s wants everyone to know the McRib sandwich is backespecially one woman who recently tweeted about it (wondering when it would be back). Target promotes a sale it’s having on “Thanksgiving prep essentials” with a little help from the Minions and Poppy from “Trolls.” And Samsung hypes its QLED TV as the perfect screen for Xbox One X games.
The Weather Channel is taking off one insulated, water-proof parka and putting on another. But will consumers be able to tell the difference? The Atlanta, Georgia-based meteorology broadcaster has entered a two-year deal with Lands’ End, the apparel brand known for its sturdy outerwear, basics and kids’ backpacks. The Weather Channel formerly had an exclusive contract with LLBean, the apparel brand known for its sturdy outerwear, basics and kids’ backpacks, for some dozen years. (Notice a pattern?) Lands’ End, which is based in Dodgeville, Wisconsin, will outfit all on-camera meteorologists.
“We take the outfitting of our on-camera meteorologists very seriouslytheir safety is our priority, and our outfitter has to be a brand that we can depend upon and trust,” said a Weather Channel spokeswoman in a statement. She noted that the company reviewed several companies in its search for a retail partner. “Lands’ End is a company that is incredibly devoted to its employees, customers, and its merchandise. Their attention to detail and the quality of their merchandise makes us proud to wear and partner with Lands’ End.”
Storm Tracker Jim Cantore debuted the new Lands’ End gear on Tuesday in 32-degree weather in Wisconsin. The new deal includes meteorologists regularly sharing information on how a product fared during different climate situations with the apparel brand.
Panera Bread is reuniting with Au Bon Pain by buying the smaller bakery chain and naming a new CEO, major changes that come four months after Panera was acquired and taken private by investment firm JAB.
Au Bon Pain and Panera were part of the same company until 1999. Now Panera, which was sold to JAB for $7.2 billion in July, wants Au Bon Pain’s business-driven locations to help drive its own business. It’s the latest deal at JAB, which has been steadily growing an empire of coffee-and-bakery chains that by now also includes the likes of Krispy Kreme, Caribou Coffee, and Peet’s.
Speculation had been growing recently that JAB might look to buy Dunkin’ Donuts to keep adding to its coffee-driven lineup. Once news of the Au Bon Pain takeover was announced Wednesday afternoon, shares of Dunkin’s parent, Dunkin’ Brands, fell more than 4 percent.
The demands from the Justice Department set up a potential battle over the fate of the pending $85.4 billion deal.
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