Film
goodnessknows
Advertising Agency:AMV BBDO, London, United Kingdom
Account Director:Rebecca Thomas
Senior Producer:James Robley
Senior Copywriter:Zac Ellis
Senior Art Director:Rich Littler
Senior Account Manager:Arthur Jones
Senior Account Directors:Lou Woolf, Sam Ayre
Film
Nike
Advertising Agency:Wieden+Kennedy, Shanghai, China
Executive Creative Director:Ian Toombs, Vivian Yong
Creative Directors:Matt Skibiak, Enric Soldevilla
Art Director:Felipe Revite, Dong
Senior Copywriter:Liu Wei
Head Of Integrated Production:Sanne Drogtrop
Executive Producers:Bernice Wong, Frances Tan
Editor:Leon Yan
Senior Planner:Leon Lin
Business Director:Dino Xu
Account Manager:Shawn Kai
Account Executive:Max Ma
Head Of Project Management:Nicole Bee
Project Manager:Jane Gu
Business Affairs:Jessica Deng, Kathy Zhan
Head of Designers:Fish Ho
Designers:John Yao, Bo Yang, Cece Huang
Production Company:Playful Production
Director:Ian Schwartz
1st assistant director:Carson Ng
DoP:Jacob Møller
Executive Producer:Wolfie Wong, Thomas Faucheur
Line Producer:Areta Mak
Wardrobe Stylist:Ellen Bae
Sports Coach:William Pfouma
Casting:Johnny Gao
Post Production:Fin Design, Online
Editorial:Luke Lynch
Post Executive Producer:Billy Becket
Post Producer:Ivy Shi
Vfx Artist:Segundo Fernandez
Supervisor:Segundo Fernandez
Artists:Ted Tsui, Michael Fu, Camille Shen
Colourist:Ben Conkey
Producer:Devin (ZuZu)
Music:Major Tom
Track:‘Undeniable’, Donnie Daydream
Mixing:Gum Music, Shanghai
Engineer:Ronald Qiu
Film
Nitori
Advertising Agency:Bbdo J West, Fukuoka, Japan
Creative Director:Kairi Manabe
Copywriter:Kairi Manabe
Producer:Takamasa Yamazaki
Production Manager:Chenran Cao
Director:Yoshihiko Yamamoto
Cinematographer:Hiroaki Takeda
Light:Yuki Maeshima
Art:Futoshi Watanabe
Stylist:Mika Matsumoto
Hair:Tomoyuki Tanaami
Makeup:Tomoyuki Tanaami
Cast:Tomohiko Abe
Music:Koki Saito
Song:Mark Stein
Recording & MA:Masahiro Yui
Offline Editor:Atsushi Masaki
Online Editor:Naoyuki Yanagisawa
Transport:DOD
Account Executive:Yuzo Funaki
Print
Regione Lazio
With the approach of winter, Regione Lazio, an Italian regional institution, invites to get a vaccination against flu and seasonal ills.
Winter is not scary anymore, with flu vaccine. Get the vaccination, you’ll reduce the risk of complications and serious diseases.
Advertising Agency:Superhumans, Rome, Italy
Creative Directors:Luca Albanese, Francesco Taddeucci
Art Director:Federico Angelieri
Copywriter:Barbara Bigi
Photographer:Davide Bellocchio
Postproduction:Davide Bellocchio
Account:Flavia Di Lena
Integrated
Primus
On January 30, 2017, at 10:30 PM, under the pretext of poor prison conditions reported by E.U., the government passed an emergency ordinance that would help corrupt politicians escape justice and this decision lead to Romania’s greatest post communism protest.
Primus, a small brand of construction materials, focused on responsible honest handymen, wanted to show support for a protest that fights dishonest decisions.
Advertising Agency:Rusu+Bortun, Bucharest, Romania
Chief Creative Officer:Catalin Rusu
Creative Director:Bob Toma
Group Creative Directors:Mihaela Neatu, Mircea Craciu?n?
Strategic Planner:Alina Buzatu
Art Directors:Bogdan Pop, Ovidiu Hodorogea
Copywriters:Madalina Pop, Miruna Potop
Account Director:Adriana Lungu
Dtp:Anca Uscatescu
Film
Sawa for Development and Aid
Creative Director:Abdullah Al Jajeh
Art:Abdullah Al Jajeh
3d Artist:Hamdi Moutad
Additional Credits:Issam Itani
Print
Angel Bins
It’s estimated that 20 billion pairs of shoes are produced annually, with roughly 300 million pairs ending up in landfills after they have been worn. Angel Bins collects used shoes and distributes them to be reused in underdeveloped countries for a low cost. The goal is to help reduce waste while also making shoes more accessible to those who need them most.
Advertising Agency:Alma Ddb, Miami, USA
Creative Chairman:Luis Miguel Messianu
Ceo:Luis Miguel Messianu
Chief Creative Officer:Alvar Sunol
CoPresident:Alvar Sunol
Creative Director:Monica Marulanda, Virgilio Flores, Juan Camilo Valdivieso
Art Director:Ricardo Vallejo
Copywriter:Humberto Maldonado
Print Production Manager:Mimi Cossio
Producer:Mimi Cossio
New Business Director:Carola Chaurero
Photographer:Claudio Napolitano
Retoucher:Eduardo Gomes
Svp:Michelle Headley
Production:Michelle Headley
BT has launched a TV ad designed to convey the breadth of content available on BT TV for all generations of consumers.
Lego is inviting families to build their own Lego Christmas tree decoration in UK shopping centres and its stores nationwide.
Marvel Entertainment is creating an exhibition featuring more than 300 items from the brand, to celebrate the 78-year history and legacy of the Marvel comics.
Designed to “comfortably fit four adults and a bucket of Kentucky Fried Chicken”, KFC US hopes the internet escape pod is just what consumers will need this holiday season.
Coca-Cola is hosting a four-day Christmas-themed pop-up experience in Dublin, Ireland, providing exclusive merchandise for shoppers alongside a virtual reality (VR) experience.
Former FCB Inferno creative boss Elspeth Lynn is to join Geometry Global UK as executive creative director.
Greenpeace has launched a Christmas campaign designed to take advantage of what it describes as Coca-Cola’s “huge PR push” during the festive season.
(TrendHunter.com) While some people travel to discover something new, these examples of niche tourism innovations explore a side of vacationing that’s carefully curated to help like-minded individuals deeply…
(TrendHunter.com) The increased number of consumers who are partaking in strenuous physical activities at the gym or with a sports team has surged demand for products like the new HyperIce Vyper 2.0 muscle roller….
MediaLink’s Chief Transformation Officer should know a thing or two about transforming. At Ad Age’s Next conference today, Dana Anderson advises marketers and agencies to avoid freezing up when it comes to innovation, and instead just do it.
“The stakes feel so high that people do not want to animate on big-scale stuff, so they do pilots and go slow,” she says. But now is not the time to hang back, she says. “If your partners aren’t innovating, take the lead and you do it.”
Now you can talk to Mr. Mucus, in a sense, via chatbot, thanks to WebMD and the latest wrinkle in its long-running partnership with RB (Reckitt Benckiser).
The chatbot is part of a growing artificial-intelligence effort from WebMD, an outgrowth of voice programs developed last year to work with Amazon Echo and Google Home. Perhaps sadly, Mr. Mucus doesn’t actually engage in the conversation. But folks looking up cold and flu symptoms on WebMD will be prompted by the chatbot to, say, ask any questions they have about the ailments, along with branded Mucinex queries about how to treat cough or congestion symptoms.
While “partnership” gets thrown around too liberally in marketing, what’s been going on the past six years between WebMD and RB fits the description. The medical information site is one of RB’s original media “joint business planning” partners along with the likes of Facebook, meaning its executives play an integral role in each year’s communication’s planning process and even retail salesforce planning for brands that also include Lysol, Delsym and Airborne supplements.
Ahead of International Men’s Day on Sunday, Now’s creative chief explains why the agency is giving men a chance to dive into childcare and help change the status quo for both genders.
Now has introduced a new policy for fathers which will match the 16-weeks paid leave offered to women on maternity leave.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
