Heathrow has brought back its teddy bear characters, Doris and Edward Bair, for a second Christmas campaign created by Havas London.
Rob Norman, who helped to build WPP’s Group M into the world’s biggest media buyer, is to retire as its chief digital officer.
A revolta de quatro super programadores da Atari, em 1979, mudou os video games para sempre. Adriano Brandão e Danilo Silvestre contam a saga da Activision, a primeira desenvolvedora independente da história. Como uma luta por royalties e reconhecimento autoral acabou criando o modelo de licenciamento predominante até hoje? Como os jogos da Activision se transformaram em verdadeiros ícones do 2600? Será que você consegue se …
> LEIA MAIS: Pouco Pixel 106 – A revolução da Activision
Muita gente tem essa dúvida: até que ponto a hipnose realmente funciona? Como ela funciona? Há pessoas mais suscetíveis ou mesmo “imunes” a ela? Podemos ser hipnotizados sem nos dar conta disso? Chegou a vez de uma das perguntas mais enviadas pelos ouvintes! Mas o episódio ficou tão longo que ele foi dividido em duas …
> LEIA MAIS: Naruhodo #106 – Hipnose funciona? – Parte 1 de 2
Film
Aldi
Advertising Agency:BMF, Australia
Executive Creative Director:Cam Blackley
Creative Director:Alex Derwin
Associate Creative Director:Rosita Rawnsley-Mason
Art Director:Rosita Rawnsley-Mason, Guy Treadgold
Copywriters:Tom Johnson, Chris Berrent
Designer:Matthew Hughes
Executive Planning Director:Christina Aventi
Head Of Planning:Hugh Munro?
Planning Executive:Kellie Box
Managing Director:Stephen Mcardle
Group Account Director:Toby Hussey
Account Director:Rose Flowers
Account Manager:James Arnold
Account Executive:India Gates
Director:Hamish Rothwell
Production Company:Goodoil
Producer:Llew Griffiths
Executive Producer:Sam Long
DoP:Germain Mcmicking
Casting:Alison Meadows, Mullinars
Post Production:ALT FX
Editor:Peter Sciberras, ARC
Music:Elliot, Turning Studios
Sound Design:Tone Aston, Rumble Studios
Audio Post:Tone Aston, Rumble Studios
Art Buyer:Basir Salleh
Photographer:Gavin Johns
Online
BBC
BBC MAKE ME is a first of its kind interactive mood matcher for content. It lives natively on Facebook and catalogues more than 150 clips based on moods rather than programs.So if the user wants to feel happy, BBC MAKE ME serves them something that will make them laugh. Or if they want to feel sad, BBC MAKE ME serves them something emotional. BBC MAKE ME was created to tackle the fierce competition for 16-24 year-olds’ attention and to establish BBC as a brand that has relevant content ‘for them’.
Advertising Agency:BBC Creative, London, United Kingdom
Creative Directors:Aidan Mcclure, Laurent Simon
Art Director:Arvid Harnqvist
Copywriter:Amar Marwaha
Producer:Ivana Bohuslavova
Marketing:Daniel Walsh
Production Company:Media Monks
Film
Debenhams
Advertising Agency:JWT, London, United Kingdom
Print
Maltese Aid
We prepared poster HR campaign for Maltese Aid. They want to hire personal assistant to help the elderly people.
Even the easiest way can become tricky.
Join Maltese Aid to be a personal assistant to pensioners in their homes. Free training courses, purposeful experience, 150 CZK per hour.
Advertising Agency:Nydrle, Prague, Czech Republic
Creative Director:Roman Cihalik
Art Director:Kristyna Stastna
Illustrator:Kristyna Stastna
Copywriter:Hana Studenicova
Film
SELAE
Advertising Agency:Leo Burnett, Madrid, Spain
Chief Creative Officer:Juan Garcia Escudero
Creative Directors:Gaston Guetmonovitch, Mercedes Lucena, Iñaki Marti
Art Directors:Javier López Canle, Sergio Garcia, Juan Frias
Copywriters:Iris Fernández, Teresa Garcia
Account Director:Sara Iglesias
Account Manager:Sara Cubillo
Digital Leader:Carmina Serrano
Account Executive:Carlos Martin
Tech Team:Victor Moreno, Horacio Panella
Channel Planner:Ana Matesanz
Production Company:Caviar
Director:Alejandro Amenábar
Executive Producer:Alfonso Cazalilla
Producer:Mafe Bello
Music:‘Danielle’, Roque Baños
Film
DISH
“Christmas Special” leverages stop motion animation to bring the Spokeslistener, Snowman and woodland creatures to life in Claymation (think classic Chrsitmas movie Rudolph Saves Christmas). Unlike live action commercial shoots that usually wrap in a day or two, capturing stop motion animation can take weeks or months of filming to complete, as it involves manipulating three-dimensional objects in minute increments, at 24 frames per second.
Advertising Agency:Camp + King, USA
Creative Director:Kirk Kelley, House Special, Kirk Kelley, Rob Barbato
Art Director:Gee Staughton, House Special, Gee Staughton
Producer:Julie Ragland, House Special, Julie Ragland
DISH:Tuned In To You
Chief Creative Office:Roger Camp
Partner:Roger Camp, Jamie King
Chief Executive Officer:Jamie King
Associate Creative Director:Chris Nash, Michael Ng
Director Of Content Production:Stacy Mcclain
Senior Producer:Nicole Van Dawark
Brand Director:Dana Rabb
Brand Supervisor:Heather Lord
Brand Manager:Sasha Rezaie
Brand Strategist:Pete Scanlon
Animation:House Special
Director:Aaron Sorenson
Executive Producer:Lourri Hammack, Amy Crilly, Lauren Mask
Director Of Photography:John Nolan
Editor:Cam Williams
Flame Artist:Rex Carter
Motion Graphics:Tom Yaniv
Music:Squeak E. Clean
Mix:One Union Recording Studios
Engineers:Matt Wood and Matt Zipkin
Film
Tile
The spot titled “Lost Panda,” directed by world-renowned director Mark Molloy, follows the story of a panda bear who is trying to find his way back home with the help of the Tile community. The new tagline “Together We Find” hints at the brand’s community where people can easily and anonymously help each other find whatever they’ve lost.
Advertising Agency:Deutsch, Los Angeles, USA
Chief Creative Officer:Pete Favat
North America:Pete Favat
Executive Creative Director:Guto Araki
Creative Director:Eric Manchester, Neal Desai, Mateus De Paula Santos
Copywriter:Eric Manchester, Jeb Quaid
Art Director:Neal Desai
Director Of Integrated Production:Vic Palumbo
Executive Integrated Producer:Dan Kaplan
Integrated Producer:Mariana Perin
Music Director:Eryk Rich
Music Producer:Chase Butters
Music Coordinator:Dez Davis
Group Account Director:Matt Matzen
Account Directors:Christi Johnson, Mark Thompson
Account Executive:Jessica Ferri
Group Strategy Director:Kelsey Hodgkin
Senior Business Affairs Manager:Terry Miglin
Director of Broadcast Traffic:Carie Bonillo
Production Company:Smuggler, Work Editorial, Co3, Alt VFX, Legacy Effects
Director:Mark Molloy
CoFounders:Patrick Milling Smith, Brian Carmody
Executive Producer:Shannon Jones, Marlo Baird, Chris Fieldhouse, Luis Ribeiro, Susie Boyajan
Line Producer:Gustav Geldenhuys
Editor:Stewart Reeves
Assistant Editors:Keith Hamm, Josh Sasson
Producer:Brian Scharwath, Alexandra Lubrano, Jess Calvert, Alan Scott, Gabriela Leal, Kayla Phungglan
Senior Colorist:Tom Poole
Founder:Colin Renshaw
Vfx Supervisor:Colin Renshaw
Head of 2D:Mathew Chance
Animation Lead:Chris Rentoul
Design Company:Lobo
Design:Leandro Beltran, Bruno Ronzani
Animation:Leandro Beltran, Bruno Ronzani
Track:‘Girl in My Dreams’
Performed by:Stephan Altman
Composed by:Stephan Altman
Courtesy of:Stephan Altman
Arrangement with:Stephan Altman
Audio Post Company:Lime Studios
Sound Engineer:Mark Meyuhas
Assistant Mixer:Peter Lapinski
Campaign is building on the success of this year’s Brand Exchange – a two-day event that brought together senior marketers with agencies and marcomms experts – with registration now live for a 2018 return.
Nothing will ever change unless you’re prepared to be a bit more unreasonable, says Ogilvy & Mather’s creative chief.
The International Olympic Committee has created a campaign for the 2018 Olympic Winter Games in Pyeongchang that converts fitness app users’ physical activity into solar-powered lighting for Rwanda’s Mahama refugee camp.
DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
“Born and brought up In bombay, I was part of the last of the generations who lived the analog life. tapes, cassettes, no cable tv, playing outdoors. growing up In the 80’s and 90’s, In chembur which was so multicultural.
I went to a convent school, had Maharashtrians, Sikh, Catholics, Gujuratis, Malyalis as neighbours, these were the times when we had a set of games for each season and time of the day/ night and almost all outdoors.”
“I graduated from St. Xavier’s Bombay, In Physics. I was already reading a lot of film books, biographys, film technique , some history. I wanted to study film making, but since I could not afford to go to film school then, I started with some odd jobs right after college, from selling Insurance to marketing ‘Colgate Total’ to dentists, to a call centre job. and In that time I had decided learning ‘on the job’ is the only way I could get closer to what I wanted to do. Thankfully, soon I got a chance to work on a movie as an AD and then after a year, started working with Suresh Natarajan. Which eventually led me to discover my love for the still Image.”
Why are you a photographer?
I got acquainted to the arts when In senior college, I remember I would sit In our beautiful library (St Xaviers Bombay) and read books on films, fimamkaing, film makers,even though I was majoring In physics.
So the shift had begun there. I was particularly drawn to the visual medium. It was the excitement of creating, the entire exchange of energies.
Each shoot day makes me happy. Meeting a whole new set of talented people each time I shoot, is exciting and stimulating.
Also the fact that I am getting to be a part of the most documented time ever (atleast till now) In ways of contributing pictures. particularly the portraits I have been shooting of Influential personalities of our times. that makes me feel like I am a part of something that will be around even after I pass. Even If It is In the smallest way possible.
Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Not really. It was a gradual process. but I remember that I took It up as my profession only after I was convinced that I did not absolutely suck at It! 
Were there any particular role models for you when you grew up?
No person In particular, films and books were a good Influence!
Who was the most Influential personality on your career In photography?
My ex-boss ‘Suresh Natarajan’ I learned the little that I know of photography In his studio.
How has photography changed over the course of the last couple of decades? Is execution/art direction more important than it used to be?
The biggest change has of course been the firm to digital transition, It happened quite fast like most things In the last decade. I would say It was a smooth transition. Over the years, the number of photography schools/ Institutions have also risen, which has resulted in more competent photographers. Also digital photography is a lot easier In today’s online age. Its become simpler to shoot. and is not as technical as It used to be.
But creating a picture still requires the passion, the effort and the aesthetic. experience plays an Important part there.
The current state of print medium In India does not allow flourish for art directors and photographers to collaborate and create magic like they used to do earlier, So In that context execution, art direction and art directors (who are serious about print) is very Important!!
What do you think of the current state of Print Advertising photography In India? Is it at par with the work done worldwide?
I would speak from my limited experiences In India, the approach towards print is not as serious as It used to be, there are certain shifts that have taken place. While there are certain jobs that ensure a hard day’s shoot and a good night’s sleep, there are others that don’t excite you at all. I have seen and experienced the transition from creative driven work to client driven work.
Its always a pleasure to work with strong creative minds who push you/ argue with you and get the best out of the photographer. these shoots are what one looks forward to. It makes you uncomfortable and edgy and gets the whole energy rolling Into creating something worthy.
Where do you get your Inspiration?
From my memory- righty articulated by akira kurosawa In an old Interview he had done.
I used to read a lot and watch a whole lot of films. and am back to that again. It adds to the vast reservoir within your mind. Its always there.
I have maintained ‘observe, absorb, Interpret and express’ right from the beginning and this happens at a subconscious level
So one has to keep exposing oneself to stimulating material. One has to read more, see more, watch more movies, listen to more music.
I like to do my shoots without preparing too much on execution, I like to feed on my own spontaneity and of the talent, crew, music and the environment of the set / location. I try to keep It organic. You will see this In my work.
Was there any time when you wanted to quit photography?
Not yet!
Any current work In Indian Advertising that you find exciting? Especially Print?
None.
Whats your dream project?
I would rather make It awake project. Write a film and make that film! Haven’t started work on It though!
Who would you want to spend a dinner with?
Am thinking dinner date here. Cate Blanchett/ Mila Jokovich.
If someone from the past.
Then a drinking session with ‘Manto Sahib’ and some of his poet contemporaries.
Whats on your iPod?
Dont have one. But been listening to a lot of Chet Faker (Nick Murphy)
Mac or PC?
Mac
Whats your Twitter Handle?
@prabhatshetty for Instagram and Twitter
The post Prabhat Shetty : Photography appeared first on DesiCreative.
DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Vivek Mathew’s tryst with photography began with a simple thought – capturing the brilliance of a moment. Doing what he does best, Vivek today, has travelled the world and experienced the essence of life, through his camera lenses. And it is an addiction he never wants to get over.
Having completed his education at Asia’s top notch institution – The Light and Life Academy, Ooty – Vivek has gone on to bring life into Fine Art, Architecture, Travel, Nature, People and Interiors, through his photography. Considered as one of the “Young and Unusual” photographers of today by the India Today Magazine, he has also been featured in prestigious publications – The?Times Journal of Photography, Time Out, Design Today, Better Interiors, National Geographic Traveller India, Forbes India, Smart Photography, Bangalore Mag, The Times of India, Femina, Classic Imaging and Women’s Wear Daily -New York
Adding perspective to his works are his exhibitions, which have brought to light several aspects of daily life. I.Opener in 2005 at the ‘Renaissance Gallerie’ focused on subjects ranging from still life to portraits to exteriors, as Waterborne in 2007 at ‘Industree’, experimented with ripples, reflections and patterns. His third exhibition at ‘Sublime’, UB City in 2011 – Canvas wall – was inspired by the rustic and the crude. His fourth exhibition, Perfect Imperfections, in February 2015 at the ‘Art of Delight’ dealt with nature and man-made pattern. His fifth and the most recent show, Yesterday Once More, in March 2017 at ‘Venkatappa Art Gallery’ was an array of architectural windows, chronicling time and stories, from different cities.
Why are you a photographer?
I loved seeing pictures as a child & loved how moments were captured and lasts forever like for example your parents wedding or your 3rd birthday party or your summer holiday as a kid & these moment can never be captured again. This got me interested in photography & I wanted to capture images which I see in my everyday life. So photography is my form of communication to the world & how I see life around me.
Do you remember any decisive moment when you felt ‘I want to be a photographer’?
I remember walking into family or friends parties as a kid & begging them to give me their cameras so that I can take pictures of the event. Those moments I remember I didn’t want to do anything else but to be a photographer as a kid itself. I think capturing the moment was something I enjoyed at that time & I still do. The decision I made as a kid that I wanted to take up photography as a career & I got a chance to follow my dreams.
Were there any particular role models for you when you grew up?
My mom Valsa Mathew who is no more now. I liked her for her integrity & grace & honesty.
Who was the most influential personality on your career in photography?
Pallon Daruwala & Paul Liebhardt. Both of them are great human beings who have guided me in my career & I love both their unique style in their photography. I met both of them when I was a student at the Light & Life Academy,Ooty & they came to teach a course there. I love both their works & a big fan of them. I look up to them even now & get guided by them from time to time
How has photography changed over the course of the last couple of decades? Is execution/art direction more important than it used to be?
Digital cameras are more affordable to many people & many people taking it as a hobby as compared to the days of film.
Good art direction/execution is very important to get great images. I have worked with many people but just a few of them are brilliant which results to great images. I feel it’s a few people who you have a great connection & also understand your work & style adds to giving you great images which lasts for a long time
What do you think of the current state of Print Advertising photography in India? Is it at par with the work done worldwide?
I feel there is downfall past few years that is related to print advertising. You don’t have many good art directors to work with. I work at the moment with small design firms, Architects & direct clients. I get the freedom to create images the way I like & most important is that the clients understand my work & give me the freedom with their brief given to me .
So over the past few years I have just worked with a few advertising agencies who I feel understands my work & works on creating a good images.
I don’t follow too much advertising work across the world . So I do not want to comment on it.
Where do you get your inspiration?
Seeing life & things around me. I love to listen to music, travel, meeting new & different people from all backgrounds, & also love to taste food.& drinks
Was there any time when you wanted to quit photography?
Never. At times freelance photography is tough but I believe in myself & my work. That is what keeps me going.
Any current work in Indian Advertising that you find exciting? Especially Print?
I don’t follow advertising work that much these days
Whats your dream project?
My dream project is to have my fine art photography work shown across the country & the world as exhibitions & show how I see life and things around me to people through my work.
Who would you want to spend a dinner with?
A person with interests which I can learn from & become a better human being & a photographer. The interests can be philosophy,art,food,music,etc.
Whats on your iPod?
Country music, Rock and roll, Pop, Classic Rock
Mac or PC?
PC
Whats your Twitter Handle?
@vivekmathew
Vivek has also been a part of several commercial projects and ad campaigns, the most prominent one being that of Bangalore Traffic Police’s “Don’t Drink and Drive” initiative. Manipal Education, First Flight, Lenovo, Volvo, The Leela Hotel, Home Solutions, Shell, Vimal, Bosch, Thought Works, Nikon, Wrigleys, Tata Global Beverages, Ubuntu, Indus Strong Steel, Minster, Thann, Ceebros, VR Bengaluru,Aranyani, Chancery Hotel and Belmonte, are a few of his other commercial endeavours to be named.
In his enthusiasm towards the art of photography in itself, he has also contributed to two coffee table books – The Laidlaw Memorial High School, Ketti, Nilgris, for their 100 years and Best of Bangalore Vol .2 Innovation Edition.
His pictures have also been appreciated, alongside various other artists in several group exhibitions such as;
Bangalore Photography Festival – in April 2007 – Leela Galleria, Bangalore?Shoot Out at Ranga Shankara – a part of the Theatre Festival at?Ranga Shankara in October 2007, Bangalore – Curated by photographer, Pallon Daruwala
Behind the Lens – in February 2009 at Mahua Art Gallery, Bangalore – Curated by Ajay Rajgarhia
Wide Angle – in October 2009 – Alliance Franciase, Delhi
Streets – in January 2010 at Venkatappa Art Gallery, Bangalore – Curated by Lina Vincent and Fiza Ishaq
Pressure to Globalize – in April 2011, Page Turners, Bangalore – Curated by Mahesh Bhat
The Festive Spirit – in October 2013 – Galerie De’Arts, Bangalore?Urbanscapes – August 2014, at 1 MG Road Mall by Galerie De Arts – Curated by Deepa Subramanian and Franck Barthelemy
The Many Faces of India – February 2015, at 1 MG Road Mall by Galerie De Arts, Bangalore
Photo Exhibition Fundraiser- April 2015, at Art Of Delight by Aarogya Seva
Whitefield Art Collective – February 2016, at VR Bengaluru by Art Chutney
Small and Beautiful – December 2016, at Art Houz, Bangalore
Happiness For Sale – December 2016, at Galerie De Arts, Bangalore
His works are also currently on display at:
Galerie De Arts, Bangalore
Time and Space Gallery, Bangalore
Yep Art, Bangalore
Wonderwall, Delhi
The post Vivek Mathew : Photography appeared first on DesiCreative.
Foi intensa a disputa entre Sony, Warner e Paramount pelos direitos à distribuição do próximo filme do diretor Quentin Tarantino. E a Sony acabou levando o contrato. Segundo o site Deadline, Tarantino escolheu a Sony devido aos conhecimentos de história cinematográfica do presidente da empresa, Tom Rothman. A disputa pela distribuição de “#9” (apelido dado ao …
> LEIA MAIS: Sony distribuirá o próximo filme de Quentin Tarantino
With the country so divided on so many issues, companies are increasingly finding themselves in the middle of controversies. They’re realizing it may be the new normal.
(TrendHunter.com) As the November 2017 business trends reveal, brands are dramatically re-thinking the shopping experience both online and in-person.
While the rise of online shopping has made purchasing new items…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
