Nov
24
Why failure must be an option for brands of all sizes
Posted in: UncategorizedMarketers must have real confidence that the product they are selling is meeting consumer needs, writes digital agency Zone’s chief operating officer.
Nov
24
Ok Go usa 567 impressoras em mais um clipe inovador
Posted in: Uncategorized
Papeis coloridos e impressos em sincronia fazem a arte do clipe
> LEIA MAIS: Ok Go usa 567 impressoras em mais um clipe inovador
Nov
24
50 Mindfulness-Themed Gifts – From Art-Adorned Yoga Mats to Meditation-Encouraging Decor (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These mindfulness-themed gift ideas range from portable aromatherapy devices to curated healing crystal kits that aim to promote a sense of mental well-being. With more Millennials embracing…
Nov
24
Snapchat Spends Black Friday Serving HBO Ads to Every User on its Service
Posted in: Uncategorized
Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch “Game of Thrones” instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.
The ad can be found in the “stories” section of the app where publishing and media partners host channels and shows. HBO’s channel will also be labeled as an ad, it will have a tile with a cover image pointing to the promoted story, and people click the tile to watch it.
Until now, advertisers could only buy short, interruptive video ads inside stories that are created by publishers like BuzzFeed, Hearst, 21st Century Fox, NBCUniversal, and other media partners. Advertisers typically use Snapchat’s automated platform to buy the ads inside the stories section, which allows them to target users based on age, location, gender, interests and other characteristics.
Nov
24
Weirdness thrives in independent agencies – and it can make business better
Posted in: UncategorizedIndependent agencies can be weird places to work, but doing things differently can also give you a business advantage, says Creature’s chief executive.
Nov
24
Npower to create interactive hologram on London's Southbank
Posted in: UncategorizedNpower, the energy provider, is launching the world’s first interactive hologram in aid of Macmillan Cancer Support.
Nov
24
Cannes Lions-winning creative team returns to Mother
Posted in: UncategorizedCannes Lions-winning creative team Danielle Outhwaite-Noel and Thom Whitaker have left Grey London to return to their former agency Mother London.
Nov
24
Tanqueray stages treehouse drinking experience
Posted in: UncategorizedTanqueray Ten, the premium gin brand owned by Diageo, has partnered with Oblix East restaurant in the Shard to create an immersive treehouse and gin-themed activation.
Nov
24
Google UK chief: are we doing 'everything in our power' to tackle YouTube's woes?
Posted in: UncategorizedThe UK head of Google has admitted the company’s engineers and its leaders in California need to show they are doing “everything in our power” to tackle problems on YouTube.
Nov
24
Why brands shouldn't bother with Black Friday
Posted in: UncategorizedConsumers aren’t just bored with Black Friday – they’re getting wise to it.
Nov
24
Unilever begins preparations for exit of chief executive Paul Polman
Posted in: UncategorizedUnilever has hired executive search firm Egon Zehnder International to begin the process of helping it find a successor to Paul Polman as the head of the company.
Nov
24
The O2 and the SSE Arena, Wembley partner to maximise events potential
Posted in: UncategorizedThe O2 and the SSE Arena, Wembley, operated by AEG Europe, have joined forces to maximise large-scale event opportunities across both venues.
Nov
24
Volkswagen's 'self-confident' ram is face of global campaign for SUV model
Posted in: UncategorizedVolkswagen is launching a campaign for its SUV, T-Roc, featuring an audacious young ram who does not like being told what to do.
Nov
24
Twitter está testando ferramenta de bookmarks
Posted in: Uncategorized
Com a ferramenta será possível salvar tweets para serem lidos mais tarde
> LEIA MAIS: Twitter está testando ferramenta de bookmarks
Nov
24
Why Tobacco Companies Are Paying to Tell You Smoking Kills
Posted in: UncategorizedCourt-ordered ads, which will start appearing on Sunday, are “corrective statements” about the health risks and addictive nature of smoking.
Nov
24
Refined Fencing Sneakers – The New Balance Study Shoes Have Different Designs for Each Foot (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The conceptual New Balance Study by Austin Jermacans identify the way that footwear can be enhanced for sporting endeavors such as fencing to allow for optimal movement. The shoes have been designed…
Nov
24
100 Gifts for the Best Friend – From Donut Scented Candles to Hand-Shaped Emoji Hooks (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Whether its something that helps to preserve treasured memories or something that references an inside joke, these gift for the best friend are perfect for every BFF.
For best friends who don’…
Nov
24
Director's spotlight: Isaiah Seret made an epic short film for alt-J that's not like your typical music video
Posted in: UncategorizedIndie band alt-J asked director Isaiah Seret to make a music video that told a Welsh mining love story – the result is a cinematic short film resembling a sweeping period drama. Seret tells Campaign about his creative process.
Nov
24
Street football tournament The Last Stand offers a lesson in purposeful branding
Posted in: UncategorizedOn the London street football tournament’s one-year anniversary, founder Gundeep Anand reflects on building a brand from scratch and helping young people achieve their dreams.
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