Hasta La Creative!

Here’s an unexpected bright spot for the struggling print industry. One French advertiser is taking its digital banner ads and putting them into a newspaper. Boursorama Bank, a subsidiary of Soci?t? Gen?ral? that specializes in online banking and finance, is running a promotion that offers a EUR130 credit for an account opened between Nov. 24…

UN Women UK has kicked off a campaign to mark International Day for the Elimination of Violence Against Women.

This year it’s consumer shopping behaviour that should grab marketer attention, not the amount spent.

Supermarket retailer Sainsbury’s is opening a three-day pop-up to promote its sparkling wine range in the run-up to Christmas.

Paint it Black

Black Friday meant big business online. Sales on the internet on Thanksgiving and Black Friday in the U.S. were up 17.9 percent from last year, hitting $7.9 billion, according to Adobe Analytics, which looks at sales at the 100 biggest web retailers in the U.S. And the spree isn’t over yet: Adobe is predicting another $6.6 billion in U.S. internet sales today on Cyber Monday, as Reuters reports.

For brick-and-mortar retail, the picture is murkier. But Reuters notes that “research firm ShopperTrak said store traffic fell less than 1 percent on Black Friday, bucking industry predictions of a sharper decline.” It seems that’s what passes for good news in retail these days.

Continue reading at AdAge.com

In September, credit-reporting agency Equifax admitted that hackers broke into its databases and stole the credit card, driver’s license, and social security numbers of nearly 143 million people.

Companies can prevent such catastrophic breaches, and reassure customers, by using blockchain — a digital, decentralized record of global transactions. Thanks to clever code and advanced mathematics, blockchain technology can usher in a world where consumers make purchases, share data and verify transactions with absolute certainty and security.

Customers are willing to pay for greater certainty in their everyday purchases. According to data company Label Insight’s food industry study, 94% of customers report greater loyalty to brands that value transparency when it comes to ingredients and sourcing information. Some 73% would pay more for a product that offered total transparency.

Continue reading at AdAge.com

Film
Belgian Cystic Fibrosis Association

Can you imagine a life in which you have to live with half your lung capacity? Or even less? This is what people who suffer from cystic fibrosis have to go through each and every day. To create awareness and raise funding we created the campaign “Out of Breath.” Because that’s what’s happening… These patients are slowly but surely getting “out of breath…” literally. Thanks to this campaign people saw, first hand, that even the simplest of things… like blowing up a balloon, are impossible.

This campaign took off like a train… We reached national press coverage in all major media (print, online and TV) and were even invited in one Belgiums most influential and famous talkshows (Van Gils & Gasten).

Advertising Agency:Done by Friday, Antwerp, Belgium
Creative Director:Kenny Timmermans
Copywriter:Kenny Timmermans
Strategic Director:Sven Boelpaep
Video Director:Dirk Domen
Photographer:Jan Cornelis
Production:explained.Agency