The Lagos Advertising and Ideas Festival (LAIF) is a yearly event that celebrates creativity in Nigerian advertising. We were tasked with creating communication materials for this important event. We depicted the many people slaving it out in agencies as robots, while replacing the word, life, with the acronym, LAIF.
The Lagos Advertising and Ideas Festival (LAIF) is a yearly event that celebrates creativity in Nigerian advertising. We were tasked with creating communication materials for this important event. We depicted the many people slaving it out in agencies as robots, while replacing the word, life, with the acronym, LAIF.
The Lagos Advertising and Ideas Festival (LAIF) is a yearly event that celebrates creativity in Nigerian advertising. We were tasked with creating communication materials for this important event. We depicted the many people slaving it out in agencies as robots, while replacing the word, life, with the acronym, LAIF.
The Lagos Advertising and Ideas Festival (LAIF) is a yearly event that celebrates creativity in Nigerian advertising. We were tasked with creating communication materials for this important event. We depicted the many people slaving it out in agencies as robots, while replacing the word, life, with the acronym, LAIF.
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A shirt with the slogan “Rope. Tree. Journalist. SOME ASSEMBLY REQUIRED.” was removed from Walmart.com after a broadcast journalism group complained on Wednesday.
Shirts with the slogan (which has been around for years) sparked controversy after a man was photographed wearing one at a Trump rally last November. The products were pulled from retailers including online marketplace Zazzle shortly after the photo went viral.
But apparently the shirt could still be bought on Walmart.com for $18.99 up until this week. The product link now leads to a page that says, “Sorry… We’re having technical difficulties and are looking into the problem now.”
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Popeyes suggests you treat yourself with its limited-time $5 Holiday Feast. M&Ms serves up a holiday-themed ad that might trigger some memories (Jessica Wohl has the backstory: “M&Ms Delivers a Santa Sequel 21 Years in the Making”). And Amazon hypes the new multi-room music capability of its Echo devicewith a little help from Selena Gomez.
Amazon announced new voice-activated tools for the workplace, hoping that verbal commands”Alexa, print my spreadsheet”will handle common office tasks.
Alexa for Business will let users issue voice commands to begin a video conference or print documents, among a multitude of common workplace functions, Amazon said Thursday at its cloud computing conference in Las Vegas.
“You no longer ever have to dial in a conference ID,” Amazon’s Chief Technology Officer Werner Vogels said, introducing the service. “Just say ‘Alexa, start the meeting.'”
Last year, spa chain Massage Envy implemented a rebranding to address the challenge of courting younger consumers. Now, following nearly 200 allegations of sexual assault of customers at its facilities, the company faces a more dire marketing crisis. On Wednesday, the Illinois attorney general initiated an investigation into the complaints, which include lawsuits and police reports, previously reported on by BuzzFeed News, as consumers advocated for boycotts of the Scottsdale, Arizona-based chain’s 1,150 franchise locations.
Aside from issuing a statement to various news outlets that it does not comment on legal cases and that it “holds franchise owners accountable” to its policies, Massage Envy has largely kept silent. Company representatives did not respond to Ad Age’s request for comment. Such failure to address the issue in its consumer-facing communication, especially during a week when prominent figures, including Matt Lauer, have joined the list of those under fire for sexual harassment, is a mistake, experts say.
“They obviously don’t have a crisis communication plan,” says Gene Grabowski, a partner at Washington, D.C.-based PR firm Kglobal. “When you think of a company that’s touching people for a living not having a plan, frankly, from a legal perspective, I don’t understand how that’s possible.” He noted that other franchise operators, like McDonald’s, hold franchisees liable to strict quality standards.
Tim Harvey, global business director at Bartle Bogle Hegarty and Campaign Faces to Watch alumnus, shares his lessons from the ladder.
WACL is calling on the ad industry to come together to build an industry-wide approach to combat sexual harassment to ensure better workplace environments for everyone.
Broadcasters Channel 4, ITV and Sky are putting aside decades of bitter rivalry and banding together in an attempt to promote the medium to advertisers, including through the launch of a new event, “The Big TV Festival”.
Good-Loop, an ethical video advertising platform was selected by Nestlé’s open innovation platform, Henri@Nestlé, to run a funded pilot programme for its KitKat Sustainability Project.
Nem iPhone 8, nem Galaxy 8: história continua exatamente do ponto em que o comercial da Samsung parou
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Com “curri?culo cego”, Vulpi evita que candidatos não sejam empregados por qualquer tipo de preconceito
> LEIA MAIS: “Tinder dos Desenvol?ved?ores”: startup brasileira possibilita match entre empresas e candidatos?
Nova versão do Google Burger Emoji com o queijo em cima da carne aparecerá no Android 8.1
> LEIA MAIS: Google cumpre promessa e muda emoji de hambúrguer
“Hostilidade, sile?ncio e omissa?o” apresenta números para mostrar de onde vem o assédio sexual e moral no ambiente de trabalho
> LEIA MAIS: Estudo do Grupo de Planejamento apresenta retrato do assédio no mercado de comunicação de São Paulo
Sophia é garota-propaganda de rede que une Inteligência Artificial e tecnologia Blockchain
> LEIA MAIS: Primeira robô a ter cidadania reconhecida pede ajuda para ficar mais inteligente
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