(TrendHunter.com) From stress-reducing desk gardens to pumpkin spice-scented lotions, these presents for coworkers are perfect for your favorite office buddy.
For the coworkers who could use a little break from the…
(TrendHunter.com) As compact urban living becomes more prevalent, designers are challenged with creating new spaces for people to relax in the midst of urban chaos, which is why Alice Bleton created the Monade Capsule&…
Heinz has been rapped by the Advertising Standards Authority for an ad that compared the nutritional credentials of its baked beans to a protein shake.
The latest ratings show that viewers are tuning out NBC’s fun-and-games approach and flocking to the politically engaged Stephen Colbert and Jimmy Kimmel.
This holiday spot is all about celebrating the joy of togetherness as toys come to life thanks to toys come to life some very creative children with healthy imaginations.
Area man switches to GEICO, saves money on his homeowner’s insurance and gets a little out of control with his holiday decorations.
Los Angeles- Director DP Damien Toogood has signed to Accomplice Media, and stepped straight into working with DDB San Francisco.
Co-founder Paul Lavoie is leaving Taxi at the end of the year.
Lavoie and partner Jane Hope founded Taxi in Montreal in 1992. WPP later acquired the agency in late 2010.
“TAXI has been much more than an agency. It has been home,” says Lavoie said in a statement. “Thank you to everyone who brought their passion and skill to TAXI over the years. I am grateful to the industry for the curious, interesting, and talented individuals I met, and the exciting creative challenges we solved together.”
At the beginning of the year Lavoie moved into a role as chairman emeritus, as Reid Miller was promoted to chief creative officer. Taxi also promoted Jeff MacEachern and Jordan Doucette to roles as co-CCOs of its Toronto headquarters at the time.
Lavoie is moving client-side with his new venture, Beau Lake, for which he serves as a co-founder and leads brand vision.
“I’m practicing what I preached about brand building for all these yearsm” Lavoie added. “But I’m also saying some things I thought I never would. Like make the logo bigger! To TAXI, to my good friend and astute CEO, Rob Guenette and the Y&R/WPP crew, I wish the very best.”
“On behalf of everyone at TAXI, a big thank you to Paul, and wishing him huge success with Beau Lake” Taxi CEO Rob Guenette said in a statement. “Personally, I can’t express enough the lasting contribution Paul has made to our business, and the industry. Watching my friend continue his creative journey is truly inspiring.”
Lavoie moved into a chairman emeritus role last year with the promotion of Reid Miller to chief creative officer.
-CP+B Boulder introduces “Carryout Insurance” for Domino’s (video above).
-72andSunny L.A. hired executive creative director Keith Cartwright from BSSP.
-Maserati selected Accenture Interactive serve as its global experience agency.
-Former The Martin Agency New York managing director Amber Guild joined The New York Times’ T Brand Studios as president of marketing solutions.
-AKQA hired Kirsten Haitz as executive analytics director.
-Business Insider lists “The 50 most innovative CMOs in the world in 2017.”
-Automotive-focused Donut Media hired Nate Morely as executive creative consultant.
Every year Simon, a charity working with the homeless in Ireland, ask businesses to donate some or all of their corporate Christmas card budget to help Simon help the homeless. It’s called the House of Cards Appeal.
Blue Cross is celebrating its 120th anniversary this year and for the first time in its history will be airing a brand new TV advert to highlight how gifts in wills support pets in need.The charity’s rehoming ambassador, actress Pam Ferris, fronts the advert accompanied by a Blue Cross rescue dog, letting viewers know how the money could help care for pets and how she has herself pledged to give to the charity in her own will.
(TrendHunter.com) The ‘Layered’ Bluetooth Speaker has been designed with a modern aesthetic in mind to make it something of a hybrid piece of equipment that will fill a space both musically and visually….
If there’s been a theme in the TV industry this year, it’s been unifying to face threats such as digital competitors and lost audiences. That continued Tuesday morning with an unusual meeting that opened the tent to include the same digital rivals that are giving TV so much trouble.
For three hours at the Pool restaurant in Manhattan, a space previously occupied by the Four Seasons, NBC Universal convened some of the top leaders in media, marketing and digital, including Irwin Gottlieb, chairman of WPP’s powerful GroupM ad buying network; David Levy, president of Turner, which owns cable networks including TBS and CNN; and Carolyn Everson, VP of global marketing solutions at Facebook. Representatives of Google, Twitter and Snap were also on-hand, as well as executives from big TV advertisers such as McDonald’s, Target and Unilever.
“We have a problem,” Linda Yaccarino, chairman of advertising sales and client partnerships at NBCU said during her opening remarks. “You know it, I know it, we all know it.”
The Trustworthy Accountability Group, an industry watchdog primarily focused on fighting ad fraud, said Tuesday that the number of companies to have received its “Certified Against Fraud” seal has more than doubled since April, with 26 companies added since then.
The news comes roughly one year after Marc Pritchard, chief brand officer at Procter & Gamble, said his company would require “any entity touching digital media” to go through TAG’s Certified Against Fraud programor risk losing P&G business. P&G is regarded as the world’s largest advertiser, spending some $4 billion each year.
“No question, when Marc Pritchard made his call to action it created an incredible amount of momentum around TAG,” says Mike Zaneis CEO at TAG. “There’s a saying on putting your money where your mouth is and in this case, it was billions of dollars.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
