For Warner Bros, Phd and Drum created “Continuity Bat” – a humorous, groundbreaking content partnership that made the world’s least modest superhero a member of Channel 4’s on-air presentation team. The work won the Content Excellence category at Campaign’s Marketing New Thinking Awards, held in association with Sky Media.
From tips on building “marketing muscle” to dealing with disruption from start-ups, four thought-provoking books covering all these topics and more have been reviewed by a panel of industry experts.
To launch Hyundai’s new series of performance cars, N, the brand has worked with Old Spice director Tom Kunz and agency R/GA for a series of ads that take the mickey out of luxury advertising.
Shortly after The New York Times story broke exposing Harvey Weinstein’s brutal history as a sexual predator, fashion designer Donna Karan was asked about him. Famous since the ’80s for her pioneering line of easy, elegant work wear for women, Karan rambled off the rails of sisterhood into slut-shaming: “How do we present ourselves as women?” she asked. “Are we asking for it by presenting all the sensuality and all the sexuality?”
Within a few days, Karan recanted, telling WWD she’d been exhausted, adding, “I have been dressing women for 40 years and I show their sensuality. I have done it in my advertising campaigns.”
She has. But as it happens, in 1992 she was more into power moves. That year was dubbed “The Year of the Woman” after the excruciating Anita Hill hearings fired up female candidates to run for Congress (their numbers doubled). That same year, Karan unleashed “In Women We Trust,” a provocative, cinematic print campaign showing power-dressed model Rosemary McGrotha entrenched in the trappings of the American presidency.
In Target’s first holiday spot, two childrenand Bullseye! the dogfind a house in need of some holiday spirit. So they enlist characters representing almost every name from the retailer’s toy shelf, such as Barbie, Lego Bagman, minions, My Little Pony’s Pinkie Pie, Darth Vader and Trolls, to decorate the house for a “super special family.”
Running Nov. 1, the spot is the first of 10 focusing on how the kids and toys get the homeincidentally, the same house Target is selling in dollhouse form — as part of its new in-house brand Hearth & Hand with Magnolia from Chip and Joanna Gaines of HGTV’s “Fixer Upper” fameready for the holidays. The holiday campaign is called “Together’s the Joy.”
“Not only is it a fun way to integrate this beautiful new, only-at-Target brand, it introduces that sense of magic and wonder that’s always been part of our holiday marketing,” says Todd Waterbury, chief creative officer.
Walmart is stepping up focus on toys for the holidays as one of its primary rivals Toys R Us goes through bankruptcy. The giant retailer is tripling its toy assortment available online this year and kicking off a series of 20,000 holiday parties at its supercenters with Nov. 4 “Toys That Rock” parties where kids can try out toys in stores.
Walmart has ample supplies this year of last year’s biggest hit toy, Hatchimals, and so far is keeping up with brisk customer demand for what looks to be this year’s greatest hitFingerlings, said Chief Merchandising Officer Steve Bratspies in a media call. With Fingerlings, though, he says supplies are selling out about as fast as they hit shelves in some stores.
“Fingerlings is hot, and remains hot, and I think our toy team did a good job of jumping on it first,” Bratspies says. “I think we’ve got a pretty good supply laid in for the season.”
(TrendHunter.com) The winter months are just on the horizon, so the ‘COLE’ armchair is designed to offer a way to stay warm and cozy whenever you’re enjoying some downtime at home. Designed by Moscow-…
The political journalist John Heilemann said he hadn’t had “any inkling” of the misconduct alleged by several women concerning his co-author of nine years.
-For Halloween, Butler, Shine, Stern and Partners (BSSP) brought in “Lost Souls Investigators” to check out their office, located in a 1930’s former shipbuilding space (video above).
-Papa John’s named Laundry Service as its new creative agency of record, following a review.
-Ogilvy & Mather promoted Brian Fetherstonhaugh to global chief talent officer.
-Carl’s Jr./Hardee’s launched a creative review.
-Partners + Napier acquired Rochester agency Roberts Communications.
-Hoover is making a “heavy financial investment” in its marketing.
-Creative agency Heart is auctioning off its blood, sweat and tears.
Suva, the Swiss National Accident Insurance Fund, is an important part of Switzerland’s social security system. Its prevention campaigns in the leisure-time safety sector prevent accidents. This movie was part of the snowsport accident prevention campaign.
In the midst of a “cold season”, we have launched an advertising campaign promoting Polyoxidonium, a medicine for cold and flu. During the exacerbation of viral diseases, many people stay home and lie in bed watching TV shows and new films, so the central element was a video stylized as a trailer for a catastrophe movie.
We announced a new catastrophe film telling about a real flu apocalypse that worsens without Polyoxidonium! As part of the campaign, we supplemented the video with placements that are non-traditional for the pharmaceutical market: ad-trailer was shown on popular sites for online film watching and in thematic film communities on Vkontakte. The site of Kinopoisk was also branded. Dimensional constructions, posters and flyers stylized to match the announcements of the new film were placed in the Cinema Park and Formula kino movie theaters.
Museum of Contemporary Art in Belgrade (MoCAB) has been closed to the public since 2007 due to reconstruction of the main exhibition building, which created a wave of public discontent. In order to turn things around, we launched free augmented reality app “msu ARt”, turning billboards, posters, and print ads in 15 Serbian cities into works of art from distinguished MoCAB collections.
To make the world’s largest virtual exhibition of all time and art available to almost every citizen, we gathered the biggest Serbian advertisers: Telekom Serbia, Ahold Delhaize, Halkbank, Bambi, Coca-Cola, Schweppes, Fanta, BMW, Honda, Mini, Tommy Hilfiger, Replay, Diesel, Liu Jo, and Raiffeisen bank.
Bonami is online seller of furniture and household accessories mainly in Czech republic. We prepared campaign where the beautiful things found the right place.
Bonami is online seller of furniture and household accessories mainly in Czech republic. We prepared campaign where the beautiful things found the right place.
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