Hasta La Creative!

MCM Comic Con fans voted in favour of Marvel in the first year that the comic book company has featured in the London event.

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: The suspect accused of killing eight people in a truck attack in Manhattan on Tuesday was an Uber driver, reports say. Uber told The New York Times that Sayfullo Saipov, the suspect in what authorities are calling a terror attack, had passed a background check. The ride-hailing company also says it has offered to help the FBI. Uber, in constant crisis this year, has faced questions before about the effectiveness of its background checks; will this revive them? Headline writers have seized on the suspect’s Uber connection: “From Truck Driver to Uber Driver to Terror Attack Suspect,” was the Times’ headline.

Uncomfortable questions

Facebook, Google and Twitter go back to Congress today to get grilled for a second day about how Russia hijacked their platforms to spread divisive messages during the U.S. presidential election last year. A day earlier, the tech giants admitted they don’t yet have the ability to stop a similar scenario in the future, as Bloomberg News reports.

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As brand mascots go, the Lowe-created and Adrian Edmondson-voiced Peperami “animal” might not be purposeful but it’s certainly among the most memorable.

Npower has created a dining event with Jack Monroe to highlight that 29% of the UK population is concerned about having to go without gas or electricity this winter.

Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.

Marie Curie, the terminal illness charity, is creating a memory-powered Christmas tree.

During its third quarter earnings call yesterday, WPP dismissed the threat from management consultants as “overhyped”. Analysts concur.

(TrendHunter.com) Knowing that many Stranger Things will want to stay up late and binge-watch the highly anticipated release of season two of Stranger Things on Netflix, The Gregory Hotel launched the ‘Ex-stream-…

The marketing world has a serious turnover problem. A recent study revealed that the average tenure of a marketer is 2.6 years — the shortest of any profession in the business world.

The root of the problem is that too many business leaders see marketing departments as magical boxes of creativity. But creativity isn’t magic; it should be seen as capital. Creativity can’t be created or sustained, and the only fix is to see it as an asset that must be consistently fed, valued and nurtured.

Even with today’s rising demand for content marketing, most brands are choosing to produce generic content in sweatshop-style fashion. Until companies learn how to embrace and celebrate their left brains, marketers will continue to seek greener pastures every few years.

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