(TrendHunter.com) 3D printing will soon revolutionize the manufacturing process for fashion designers especially when it comes to footwear, so the Adidas Grit seen here identify what we could see more of in the near…
Here’s something you don’t expect in the first frames of a Winter Olympics ad an African-American girl growing up to compete in predominantly white Alpine skiing.
That’s the point of Procter & Gamble Co.’s #LoveOverBias video from Wieden & Kennedy, Portland, launching today. P&G is mashing up its long-running “Proud Sponsor of Moms” campaign with its stepped-up efforts to talk about racial and other forms of bias in a video premiering on “The Ellen Degeneres Show” 100 days out from the start of the games in PyeongChang, South Korea.
The #LoveOverBias ad asks, “Imagine if the world could see what a mom does,” after showing brief vignettes that include a Muslim speed skater, a gay figure skater and a female Korean hockey player, all set to a new version the Five Stairsteps’ “O-o-h Child” by Chinese-American performer Milck. P&G takes on race, gender, religious, disability, sexual orientation and class bias in the 2-minute film.
When a brand and its agency feature toddlers on a Facebook Live video, what could go wrong?
Marketers have used Facebook Live for the last year or so, with sometimes mixed results. In a spectacular stunt a few months ago, HBO had “Game of Thrones” fans glued to their screens with a gigantic block of ice in front of the cameras, with the promise that hidden within it was a big secret — the debut date of Season 7. The social campaign asked fans to comment with the word “fire,” which would then activate a flamethrower trained upon the frozen block. About 10 minutes in, there was a glitch, and the broadcast ended unexpectedly with a still solid block and no reveal, enraging fans. The video eventually rebooted and the flames erupted again, but more than 150,000 fans vented their frustration.
Less dramatically, Wix.com used Facebook Live to release a first look at the web development platform’s 2017 Super Bowl spots. Popeye’s celebrated National Fried Chicken Day and Lowe’s promoted Black Friday deals. And Subaru pegged a 45-minute video of puppies playing with bubbles, cavorting in the mud and swimming to the brand’s “Make a Dog’s Day” philanthropy campaign.
Amazon has chosen Interpublic Group of Cos. to handle its $1 billion-plus global media buying and planning duties after launching a review this summer. Initiative will continue to lead the efforts.
IPG Mediabrands’ Initiative, which was global agency of record for Amazon prior to the pitch, is coming off of a major overhaul that the agency kicked off after several years of few wins and staff turnover. The agency made a number of changes, including hiring Global CEO Mat Baxter and U.S. CEO Amy Armstrong and appointed regional presidents in the U.S. Initiative won the global account for Carlsberg in August, its first major global win since the reavamp.
IPG referred calls for comment to Amazon, which did not respond. The move was first reported by Adweek.
Senators don’t believe the internet giants Facebook, Twitter and Google have fully accounted for the nefarious activity detected on their platforms.
On Wednesday, representatives of Facebook, Twitter and Google faced their second day of Senate hearings, fielding questions about the extent of Russian election meddling on their platforms and how many people were subjected to disinformation or incitements meant to disrupt American politics.
“Russian operatives attempted to infiltrate and manipulate American social media to hijack the national conversation and make Americans angry,” Senator Mark Warner, Democrat of Virginia, said at the hearing. “To set ourselves against ourselves.”
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Aflac promotes its DuckChat Messenger app, which offers real-time answers to, for example, benefits-enrollment questions. DirecTV hypes its internet-connected HD DVR, which can serve up more than 30,000 shows and movies on demand. And Lexus just can’t wait for Christmas, so it’s aleady running a couple of spots for its “December to Remember” holiday sales event.
Asked for a response, an AB InBev spokesman shared the following video featuring its Natural Light brand. The spot is by Virtue, a creative agency within Vice. It continues AB InBev’s approach of responding to Lite with Natty.
While MillerCoors marketers are surely happy they are provoking a reaction from their larger competitor, AB InBev execs seem comfortable with their strategy of punching up at the more premium Lite brand with their economy brew. The bigger question: Do drinkers care?
Third time’s the charm for REI
The global head of marketing for Under Armour has exited the company, a spokeswoman confirms, in an executive shakeup following the brand’s dismal third-quarter earnings report on Tuesday.
Chief Marketing Officer Andrew Donkin joined the Baltimore-based sportswear brand 15 months ago from Amazon, where he served as head of worldwide mass and brand marketing for four years. Pam Catlett, senior VP and general manager of women’s and youth at Under Armour, has also left the company.
A spokeswoman said the company “mutually agreed to part ways” with the executives. “They will depart Under Armour later this month,” she said in an emailed statement.
In the epic battle for shopper dollars this holiday season, Kohl’s is ramping up its marketing investment and betting big on a cinematic-level campaign spot. On Nov. 1, the Menomonee Falls, Wisconsin-based retailer is releasing a 30-second commercial that shows a scene reminiscent of “Braveheart”on a cold wintery landscape, a group of shoppers dressed in red throw and catapult presents to a group dressed in green. Though the green group didn’t get any presents for the red group, it’s not a problem, according to a store associate, who rides into the fray on a reindeer. “You do realize everyone wins,” she says. “Presents for them means Kohl’s cash for you.”
The tagline is “Give Joy, Get Joy.”
The message that Kohl’s shoppers can reap the financial rewards of its loyalty program is one that will reverberate in all aspects of holiday marketing, according to Greg Revelle, who joined Kohl’s as chief marketing officer seven months ago.
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The latest installment in the “Bootleg Series” provides new perspective on the songwriter’s controversial Christian years.
There is a certain symmetry in the end of “Fashion Police” and the publication of “Joan Rivers Confidential,” a book of ephemera from her career.
Vlada Dzyuba, a teenager from Perm, was working in China on a three-month contract when she died.
“One Thousand Hashtags”, a campaign to prove the power of an image. By juxtaposing some of Shutterstock’s most popular editorial images with 1000 trending hashtags
on social media, DDB Colombia’s new campaign proves a picture is truly worth a thousand words.
“One Thousand Hashtags”, a campaign to prove the power of an image. By juxtaposing some of Shutterstock’s most popular editorial images with 1000 trending hashtags
on social media, DDB Colombia’s new campaign proves a picture is truly worth a thousand words.
“One Thousand Hashtags”, a campaign to prove the power of an image. By juxtaposing some of Shutterstock’s most popular editorial images with 1000 trending hashtags
on social media, DDB Colombia’s new campaign proves a picture is truly worth a thousand words.
“One Thousand Hashtags”, a campaign to prove the power of an image. By juxtaposing some of Shutterstock’s most popular editorial images with 1000 trending hashtags
on social media, DDB Colombia’s new campaign proves a picture is truly worth a thousand words.
“One Thousand Hashtags”, a campaign to prove the power of an image. By juxtaposing some of Shutterstock’s most popular editorial images with 1000 trending hashtags
on social media, DDB Colombia’s new campaign proves a picture is truly worth a thousand words.
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