ISBA director general Phil Smith and P&G’s associate director – media for northern Europe, Katharine Newby Grant, have given evidence to the House of Lords communication committee on the challenges facing advertisers in digital media.
London’s highbrow retailer reaches out to Asia through print, digital and KOLs to retain its largest customer base.
Sony Xperia, the mobile phone brand, is helping people create personalised gifts for Christmas.
The Andaz London Liverpool Street hotel is creating what it is calling Shoreditch’s biggest advent calendar to celebrate the east London location.
Stéphane Bérubé, chief marketing officer for Western Europe at L’Oréal, warned that the marketing industry needs to do more to foster expertise.
Coca-Cola is offering people to have a sleepover in its famous Christmas truck in a partnership with Laterooms.com.
The network’s news president, Andrew Lack, said in a memo, “We were also presented with reason to believe this may not have been an isolated incident.”
When Connie O’Brien became chief marketing officer at U.K.-based Tungsten Network in 2016, the company’s awareness was largely limited to Europe. Its marketing was pretty much confined to investor relations.
O’Brien was tasked with building a marketing machine from the ground up.
“I had to figure out how to create some resonance with our prospective customers as well as the suppliers who work with our current customers,” she says now. To meet the challenge, she turned to storytelling on the largest scale that her budget allowed.
Illustration by Ad Age based on AppAnnie data
The last time the hot teen polling app TBH was No. 1 on the charts was the day after Facebook bought the company.
That was on Oct. 17. Facebook had just announced the surprise purchase of the hit app, which had seemingly come from nowhere to capitalize on the polling phenomenon. On Tuesday, the app was not even in the top 500 in the U.S., and was only No. 40 in the social category, according to App Annie rankings.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
We’re as excited as anybody about the upcoming royal wedding, and we’ve been hoping for an advertising-related pretext to write about it. Here goes: Meghan Markle, the “Suits” actress who is engaged to Prince Harry, once took a stand against a Procter & Gamble ad. She was 11 years old. News outlets including Mashable dug up footage of Markle at a 2015 U.N. Women’s Summit, talking about how she embarked on a letter-writing campaign as a kid to complain about a sexist slogan on dishwashing soap.
Verbalisation’s insight and verbal strategy helped The Times reposition and transform itself to buck industry trends. The work won the Brand Evolution category at Campaign’s Marketing New Thinking Awards, held in association with Sky Media.
Media agencies should target an operating profit margin of 20%, with a minimum of 15%, writes Kingston Smith’s Peter Smithson.
Profit margins at marketing and sales promotion agencies have returned to pre-financial crash levels according to Kingston’s Smith’s latest report. The company’s partner Esther Carder explores the category in more depth.
Many agencies have responded to a fierce competitive environment by discounts, but this is not sustainable in the long-terms, warns Kingston Smith partner Esther Carder.
The real question is whether confidence is maintained or whether we start to see income stagnating in 2018, warns Kingston Smith’s annual report on the state of the industry.
Lastminute.com has appointed Publicis London to its pan-European creative ad account, following the travel brand’s split with FCB Inferno only months into the relationship.
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
M&C Saatchi has appointed PR chief Kate Bosomworth, a key figure behind Sport Engand’s “This girl can” campaign, to be the ad agency’s chief marketing officer.
Publicis Communications India has merged its in-house technology enabled experiential arm, Solutions, with its brand activation and experiential shopper agency, Arc Worldwide.
Keep the tune but change the execution, advises MediaCom’s chief transformation officer.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
